Summary
Overview
Work History
Education
Skills
Timeline
Generic

Katherine Ryerson

Frederick,MD

Summary

Visionary CEO known for high productivity and efficient task completion. Skilled in strategic planning, financial management, and team leadership. Excel in communication, decision-making, and problem-solving to drive company success. Committed to innovation and growth through effective leadership.

Overview

16
16
years of professional experience

Work History

CEO

Owl Be There of Frederick and Loudoun
Frederick, MD
03.2022 - Current
  • Facilitated personalized senior living solutions by assessing healthcare, social, and unique needs.
  • Collaborated with seniors, families, and healthcare professionals to recommend suitable assisted living communities.
  • Guided clients through selection process by organizing tours and ensuring informed decision-making.
  • Oversaw accounts payable, receivable, and collections to maintain financial accuracy and efficiency.
  • Established strategic marketing plans to drive consistent year-over-year growth.
  • Provided expert consultancy on senior care options as a Franchise Owner and Elder Care consultant.
  • Leveraged franchise management to facilitate selection of tailored senior care solutions for families.

Administrator in Training/Community Relations

Spring Hills Assisted Living
Leesburg/ Warrenton, VA
09.2018 - 06.2022
  • Directed internal and external marketing initiatives, managing community events and overseeing Gala fundraiser for Walk to End Alzheimer's in Northern VA.
  • Organized presentations and educational events for healthcare professionals to enhance community ties and promote services.
  • Coordinated pre-move-in assessments and documentation, leading presentations to management team for seamless resident transitions.
  • Completed 460 hours of training, fulfilling Virginia Assisted Living Manager requirements and demonstrating commitment to professional development.
  • Conducted on-site tours and off-site visits with prospective referral sources, residents, and families to enhance discovery and engagement.
  • Developed strong relationships with top referral sources in Leesburg, Warrenton, and Lansdowne, ensuring steady inquiry influx.
  • Led educational events for healthcare professionals to strengthen referral networks and boost community presence.

Director of Business Development

Capital Home Health
Frederick, MD
08.2017 - 09.2018
  • Organized trade shows, conferences, seminars, and webinars to promote products and services.
  • Developed and executed a comprehensive business development strategy to drive organizational growth.
  • Cultivated referral relationships to enhance speech and occupational therapy referrals.
  • Established strategic partnerships with healthcare providers, streamlining referral processes.
  • Educated community members on agency services to foster awareness and engagement.
  • Generated reports on progress against targets set by management team.
  • Maintained referral relationships to support agency growth and sustainability.

Director of Marketing and Business Development

Home Therapy Services
Frederick, MD
12.2016 - 09.2018
  • Managed design and production of marketing materials, including brochures and flyers.
  • Identified potential partners to expand organizational services into new markets.
  • Partnered with external agencies to create effective campaigns within budget constraints.
  • Developed and implemented marketing strategies to increase brand awareness and loyalty.
  • Conducted competitive analysis to identify improvement opportunities in services and processes.
  • Led relationship-building efforts using CRM systems to maintain client databases.
  • Cultivated business partnerships to foster strong internal and external relationships.
  • Educated community members about agency services to enhance engagement.

Executive Director

Senior Services of America
Hagerstown, MD
01.2016 - 12.2016
  • Maximized operational efficiency by managing financial resources and operations.
  • Ensured compliance with applicable laws, regulations, and guidelines through continuous monitoring.
  • Recruited, trained, and evaluated staff to align with organizational goals.
  • Developed and executed strategic plans to drive organizational growth.
  • Maintained relationships with media to enhance visibility of initiatives.
  • Oversaw administrative functions related to personnel files and payroll processing.
  • Authored project progress reports for senior leadership review.
  • Conducted risk assessments to identify and mitigate potential operational issues.
  • Authored reports outlining progress on projects or initiatives for senior leadership review.
  • Evaluated existing programs for improvement opportunities while identifying new program ideas based on market analysis.
  • Performed risk assessments across multiple areas of operations in order to identify potential issues before they arise.
  • Provided oversight of all departments to ensure compliance with established policies and procedures.
  • Maintained 99% occupancy for eight consecutive months, ensuring optimal operational efficiency.
  • Boosted revenue by 15% through strategic initiatives and effective management.
  • Enhanced resident satisfaction as reflected in independent external survey results.

CEO

New Begining Senior Living
Hagerstown, MD
01.2015 - 01.2016
  • Conducted assessments to identify patients with complex needs alongside relevant services.
    Developed and executed care plans while continuously monitoring service effectiveness.
    Oversaw patient care delivery, achieving reductions in hospital admissions.
    Resolved conflicts in complex case management through negotiation and collaboration.
    Incorporated client and family involvement in care planning via accessible formats.
    Tailored communication strategies to meet diverse cultural and linguistic client needs.
    Formulated strong relationships with clients under stress or facing communication challenges.
    Provided essential teaching on care plan application to relatives and professionals for consistent patient support.

Executive Director

Autumn Assisted Living At Hagerstown
Hagerstown, MD
01.2014 - 01.2015
  • Developed and managed annual operating and capital budgets, focusing on revenue enhancement and expense reduction.
  • Fostered community engagement through active participation in local social and civic affairs.
  • Served as primary liaison for staff, residents, prospects, community organizations, government agencies, and the public.
  • Provided leadership for staff and residents by proactively solving problems and resolving issues.
  • Oversaw preventative maintenance systems to ensure facilities met company standards of excellence.
  • Maintained a positive community image by representing facility in governmental and professional organizations.
  • Achieved at least 96% capacity for six consecutive months while increasing revenue by 15%.
  • Enhanced resident satisfaction based on external independent surveys.

Community Relations Director

Senior Services of America
Hagerstown, Maryland
03.2011 - 12.2013
  • Developed presentations for internal and external stakeholders to showcase initiative progress.
  • Tracked expenses for community outreach projects to assist with budgeting of promotional materials.
  • Coordinated special events to raise awareness of community issues and foster engagement.
  • Directed all aspects of sales and marketing initiatives, including planning and development.
  • Created annual marketing plan and budget with input from executive staff members.
  • Collaborated with sales team to establish pricing, marketable services, and advertising strategies.
  • Oversaw prospective resident applications and managed admission processes efficiently.
  • Maintained sales tracking database to ensure compliance with established procedures.
  • Directed comprehensive sales and marketing strategies, achieving consistent capacity of at least 98% for 31 consecutive months.
  • Collaborated with Sales Team to enhance community visibility, resulting in a 22% revenue increase and improved resident satisfaction.
  • Oversaw prospective resident applications and admissions, maintaining a robust sales tracking database and exceeding marketing goals.

Eldercare Advisor

A Place For Mom Inc.
Frederick, MD
01.2010 - 03.2011
  • Streamlined Senior Care placement for over 500 families through effective portfolio management.
    Conducted comprehensive tours of Assisted Living, Skilled Nursing, and CCRC facilities in Baltimore and Howard.
    Maintained a steady track record of eight to ten moves monthly across Carroll, Montgomery, Frederick, and Hagerstown regions.
    Developed a network of referral sources to enhance service delivery.
    Administered home office budgets to support operational goals.

Education

MBA - Business Administration And Management

University of Phoenix
Tempe, AZ
01-2010

Bachelor of Science - Business Marketing

University of Phoenix
Tempe, AZ
01-2006

Associate of Arts - Business Adminstration

Montgomery College
Germantown
06-1995

Ph.D. - Doctorate of Health Care Administration

University of Phoenix
Tempe, AZ

Skills

  • Strategic planning
  • Financial management
  • Market analysis
  • Project management
  • Regulatory compliance
  • Team leadership

Timeline

CEO

Owl Be There of Frederick and Loudoun
03.2022 - Current

Administrator in Training/Community Relations

Spring Hills Assisted Living
09.2018 - 06.2022

Director of Business Development

Capital Home Health
08.2017 - 09.2018

Director of Marketing and Business Development

Home Therapy Services
12.2016 - 09.2018

Executive Director

Senior Services of America
01.2016 - 12.2016

CEO

New Begining Senior Living
01.2015 - 01.2016

Executive Director

Autumn Assisted Living At Hagerstown
01.2014 - 01.2015

Community Relations Director

Senior Services of America
03.2011 - 12.2013

Eldercare Advisor

A Place For Mom Inc.
01.2010 - 03.2011

MBA - Business Administration And Management

University of Phoenix

Bachelor of Science - Business Marketing

University of Phoenix

Associate of Arts - Business Adminstration

Montgomery College

Ph.D. - Doctorate of Health Care Administration

University of Phoenix

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