Katherine Sharafinski
Washington,D.C.
Summary
Expert writer and tenacious project manager with experience in the Catholic startup world creating faith-based content and successfully managing a marketing team and brand. Looking to shift from marketing to make a greater impact through the written word using her degree in English Literature from the University of Dallas.
Overview
2
2
years of professional experience
Work History
Marketing Manager
SENT Ventures
Remote
04.2024 - Current
- Own quarterly marketing goals, manage three part-time contractors to meet marketing needs across teams, project deadlines, and maintain and build cohesive social media presence and thought-leadership
- Plan content calendar, ensuring alignment with brand voice, Catholic theology, and SENT’s particular spiritual approach through reviewing and editing the content published on our website, social media, and in our newsletters
- Executed the thought leadership strategy that I developed as coordinator by contracting seven contributors to SENT’s blog and continuing to manage the editorial process for their articles
- Developed PR Strategy for the coming year to implement influencer marketing, better media relations, and community engagement, as well as marketing strategy for SENT Summit
- Conducted interviews for web management and design contractors
- Coordinated with graphic designer to revitalize SENT’s brand book and ensure consistent visual branding.
Marketing Coordinator
SENT Ventures
07.2023 - 04.2024
- Prepared SENT’s content calendar and, together with contractors, developed two high-quality lead magnets, produced daily content, biweekly newsletters, and maintained SENT’s website
- Interviewed applicants for a contracting position and an intern position
- Acted as an intermediary between fractional CMO and contractors to implement marketing strategy and drive membership growth through proper use of team resources
- Formulated SENT’s Storybrand Script
- Spearheaded SENT adoption of Notion Project Management.
Content Writer
SENT Ventures
08.2022 - 06.2023
- Managed SENT’s newsletter while being a full-time student
- Crafted and scheduled all social posts primarily on spiritual content and work-life integration
- Executed content strategy for Summit event marketing
- Collaborated with graphic designer to ensure copy and design alignment throughout the year.
Marketing Intern
SENT Ventures
06.2022 - 08.2022
- Provided copywriting services for social media posts and longer-form lead magnets
- Guaranteed consistent tone, voice, and messaging across all content assets.
Education
Bachelor of Arts - English Literature
University of Dallas
Irving, TX05.2023
Skills
- Spiritual Writing
- Content Creation and Copywriting
- Brand Management
- Social Media Management
- Project Management
- Marketing Strategy
- Google Workspace
- MailChimp
- Active Campaign
- Notion
- Management & Hiring
Timeline
Marketing Manager
SENT Ventures
04.2024 - Current
Marketing Coordinator
SENT Ventures
07.2023 - 04.2024
Content Writer
SENT Ventures
08.2022 - 06.2023
Marketing Intern
SENT Ventures
06.2022 - 08.2022
Bachelor of Arts - English Literature
University of Dallas
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