Katherine Shin
Indianapolis,IN
Summary
I’m a driven, detail-oriented professional with a creative mindset and a team-first approach. I bring natural leadership, strong relationship-building skills, and a genuine ability to connect with people at all levels. I take pride in collaborating across teams, taking initiative, and delivering results through thoughtful strategy, creativity, and a people-first mentality.
Overview
4
4
years of professional experience
Work History
Manager of New Business Development
Atlanta Gladiators
06.2025 - Current
- Executed new business development for the ECHL Atlanta Gladiators, prospecting and closing corporate partnerships across local and regional brands to drive sponsorship revenue.
- Between June - December 2025, brought in $110,000+ in corporate sales including suites, ticket packages, events, partnerships, and community activations.
- Created custom partnership ideas by listening to client goals and translating them into in-arena, digital, and community activations that connected brands with the Atlanta and Gladiators community.
- Managed the full sales cycle for new business opportunities, from prospecting and proposal development to contract negotiation and activation execution.
- Researched and analyzed the market/opportunities to identify high-value brand alignments and support revenue growth.
President
Women's Lacrosse at Indiana University
05.2022 - 05.2025
- Achieved a 100% retention rate and a 41.3% growth rate, the highest metrics in club history under my leadership, demonstrating the ability to drive both membership stability and development as a 100% student-run organization. Expanded to the team from 28 women to 84, creating a second squad focused on enhancing key skills and community participation.
- Lead a team of 40+ women and a nine person officer board, acting as the main point of contact between governing bodies. Efficiently schedule and oversee games and practices, coordinating logistics, securing venues, and managing equipment.
- Kickstart community service within Monroe County, established a monthly newsletter, created fundraising opportunities for the team and IU, and supported school initiatives.
- Collaborated with Indiana and Bloomington lacrosse leadership to enhance sport awareness across the state, promote participation among the youth, and foster community engagement.
Athletics Academic Tutor
Indiana University Athletics
01.2024 - 04.2025
- Dedicate 16 hours a week to create personalized support by assisting students in honing critical academic skills. This includes time management, material organization, and research skills.I guided students through effective problem-solving strategies, and facilitated both individual and group tutoring sessions on various subjects.
Special Events and Operations Intern
Chicago Cubs
05.2024 - 08.2024
- Worked along side the operations team to oversee all events and games taking place at Wrigley Field. Aid with event set-up, logistics, and execution.
- Assisted the Cubs operations department while hosting the most attended NWSL game “Red Stars Take Over Wrigley Field”, with a record 35,038 fans.
- Developed pitch decks to enhance revenue and engagement for diverse events including collegiate sports, film festivals, pre-game activations, and holiday celebrations.
- Handle communications between event operations and vendors, entertainment, third-party services, and opposing teams.
- Assist with in-season and off-season programming, curating an all inclusive calendar for Cubs fans and Chicago residents.
- Collaborate with each department within the Cubs organization to plan, organize, and implement events or activations within the friendly confines. Meet with leaders to discuss their vision and bring to life the ideas using in house and external sources.
Student Ambassador
Indiana University
08.2023 - 04.2024
- Chosen by professors to represent Indiana University while facilitating events, mentoring, and tours.
- Present to schools, families, and prospective students on the programs and activities offered through IU.
- Provide support for school-sponsored events, including career fairs, employer information sessions, networking events, colloquiums, and alumni events.
Practicum Student
Indianapolis Colts
07.2023 - 12.2023
- Completed a sales workshop and lecture series with the Indianapolis Colts, engaging in a ticket sales competition.
- Collaborated closely with game day staff to devise and implement effective solutions addressing a range of fan inquiries, including guest services, ticket sales, and resolving miscellaneous questions to enhance overall customer experience.
Management and Marketing Intern
Airspeeder and Alauda Aeronautics
05.2023 - 07.2023
- Created and implemented effective customer relationship management (CRM) strategies and campaigns, targeting different audiences, resulting in the highest conversion rates in 12 months under my jurisdiction.
- Presented and implemented a website and integrated solutions to complement business operations. (SEO)
- Served as interim social media manager, responsible for overseeing social media channels with a combined active subscriber base of over 100,000 users.
- Implemented strategic initiatives to optimize user engagement, resulting in an increase of over 1,000% in overall engagement metrics throughout my duration.
- Boosted subscription growth by 13% across all platforms, utilizing data-driven insights and audience segmentation strategies.
- Assisted with financial management software, customer relations, and sponsorships/right management.
- Helped win 2024 Marketing Team of the Year - presented by eVTOL insights AAM Awards.
VIP/Premium Services Internship Student
Indianapolis Motor Speedway LLC
05.2022 - 07.2022
- Assisted executive staff at the IMS, ensuring seamless operations, and contributing to the success of race days with an annual attendance of over 400,000 people.
- Worked specifically within the IMS Pagoda and Penske Entertainment spaces, underneath the operations and hospitality teams.
- Collaborated with cross-functional teams to ensure all event-related logistics were meticulously planned and executed, resulting in smooth race-day operations.
Education
Bachelor of Science - Sports Management And Marketing
Indiana University Bloomington
Bloomington, IN05.2025
IES London
London, England, United Kingdom07.2023
High School Diploma -
Indianapolis Cathedral High School
Indianapolis, Indiana05-2021
Culver Academies
Culver, INSkills
- CRM management
- Creative marketing and implementation
- Business modeling
- Pricing strategy
- Brand positioning
- Problem-solving
- Attention to detail
- Dependable and responsible
- Sales minded
References
Stephen Sidlo, Mentor at Airspeeder, Summer 2023
London, England, United Kingdom
- I wholeheartedly recommend Katie for her exceptional impact during her time as our Marketing Intern at Airspeeder. She adeptly utilized audience segmentation and SEO techniques, elevating our brand's awareness and increasing our subscriber count. Katie's creative approach, dedication, and collaborative spirit make her a valuable asset for any social media and marketing role in the sports industry. Highly recommended!
Jack WIthinshaw, Mentor at Alauda Aeronautics, Summer 2023
London, England, United Kingdom
- Katie is an amazing addition to any team she joins. She possess an impressive ‘can do’ attitude and ability to deeply analyse any problem that comes her way with precise execution and communication. She’s an asset to any she joins!
Affiliations
ESPN CollegeGameday
- Collaborated with Octagon, ESPN, and Indiana University to host ESPN College GameDay, the premier college football pregame show in the U.S. Managed on-site activations, gift distribution, crowd control, and logistical set-up to ensure a seamless event experience.
SVET CASE COMPEITION
- Selected as one of four IU Sports Management students to represent Indiana University at the Sport Entertainment & Venues Tomorrow Case Competition. Our team collaborated on a project to develop and present a solution to an industry-specific problem to a panel of judges. Engaged with keynote speakers and industry leaders throughout the event.
Timeline
Manager of New Business Development
Atlanta Gladiators
06.2025 - Current
Special Events and Operations Intern
Chicago Cubs
05.2024 - 08.2024
Athletics Academic Tutor
Indiana University Athletics
01.2024 - 04.2025
Student Ambassador
Indiana University
08.2023 - 04.2024
Practicum Student
Indianapolis Colts
07.2023 - 12.2023
Management and Marketing Intern
Airspeeder and Alauda Aeronautics
05.2023 - 07.2023
President
Women's Lacrosse at Indiana University
05.2022 - 05.2025
VIP/Premium Services Internship Student
Indianapolis Motor Speedway LLC
05.2022 - 07.2022
IES London
High School Diploma -
Indianapolis Cathedral High School
Culver Academies
Bachelor of Science - Sports Management And Marketing
Indiana University Bloomington