Katherine Shurick

E-commerce modern furniture brand based in Los Angeles with a focus on custom upholstery

• Plan and manage the email marketing calendar, communicate strategic campaigns to the design team, and provide creative direction and final approvals for all email campaigns.
• Coordinate and manage production schedules, shot lists, product orders, and styling for photoshoots in Los Angeles and Chicago.
• Oversee budgets for visual marketing, brand awareness, and influencer partnerships.
• Lead communication with PR and paid advertising teams, coordinating all affiliate calendars.
• Manage brand and influencer partnerships, including vetting brands, creating partnership agreements, placing orders, and coordinating production timelines and deliveries for collaborations with HGTV, Real Simple, and Apartment Therapy.

Premium restaurant group with award winning cuisine with 9 locations in greater Los Angeles hot-spots and annual sales of $10M

• Write and design email marketing campaigns focused on driving sales through online platforms.
• Develop engaging, conversion-driven copy for email campaigns, optimizing content to align with brand voice and marketing goals.
• Create a detailed marketing calendar, identifying key dates and deadlines to ensure timely campaign deliverables.
• Perform A/B testing on email content, subject lines, and visuals to maximize open rates and conversions.
• Provide graphic design and photography support using Adobe Illustrator, Photoshop, and Lightroom to enhance email visual appeal.
• Manage email list segmentation and targeting to deliver personalized, relevant content to specific customer segments.

• Responsible for photography, overall creative direction, editing and finalizing deliverables.
• Scout locations, set lighting and other equipment.
• Projects include the Los Angeles Memorial Coliseum and Orpheum Theaters production of Hamilton in San Francisco
• Provide photography for private events and headshots
  

Independent Art Gallery recognized for international authority in functional art.

• Coordinate exhibitions, including advanced scheduling, artwork photography and cataloging, installation/de- installation logistics.
• Build daily email campaigns and social media posts to coordinate overall marketing strategy using Adobe Illustrator & Photoshop to create unique, branded content.
• Write copy for press releases, calendar events, and mailing invitations to publicize exhibitions at the gallery.
• Create artist portfolios and branded gallery documents to assist clients in art acquisitions.
• Supervise gallery interns daily by delegating responsibility and mentoring.

Internationally renowned hospitality group that operates over 20 hotels, 70 restaurants, and 42 lounges with $200M in annual sales.

Venues include: SLS BahaMar, SLS Las Vegas, Katsuya, Cleo & Hyde Lounge.

• Successfully prioritized needs supporting numerous executives in a dynamic, time sensitive environment.
• Conducted market research to support selection of various design items including uniforms, take-out containers and dishware.
• Supervised new team members through openings providing feedback to ensure behavior exhibits capability standards of exemplary service disposition.
• Met aggressive deadlines resulting in successful on time opening.
• Developed all Front of House training materials to ensure consistent customer service behaviors across venues.
• Interviewed and selected staff for Las Vegas venues with less than 1% turnover.