KATHERINE STEC
Glenside,PA
Summary
CAREER SUMMARY: Creative, goal-oriented Senior Marketing Manager with 18-year history of progressive marketing success, including brand management, content creation and email marketing. Adept at building campaigns to increase sales, exposure and client growth. Manages highly effective teams in delivering top-quality collateral and campaign management.
Overview
41
41
years of professional experience
Work History
Senior Marketing Manager
ASI SHOW
Trevose, PA
11.2017 - Current
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Delivered marketing strategies based on corporate objectives, keeping upper-level management up to date on progress with performance metrics.
- Collaborated with sales teams and other departments to develop effective lead generation programs and tactics.
- Managed messaging and creation of marketing materials, collateral and sales support tools (including videos, blogs, webinars and podcasts) utilizing market research, competitive analysis and surveys.
- Coordinated marketing events at tradeshows and promotional events to showcase product and service offerings.
- Optimized websites using SEO best practices for improved organic search visibility.
- Manages a team of 5 marketing professionals and reports directly to VP of Marketing..
Seasonal Marketing Coordinator
PENNSYLVANIA HORTICULTURAL SOCIETY, PHS
Philadelphia, PA
01.2017 - 10.2017
- Planned, executed and managed a new experiential sales initiative for PHS at the 2017 Philadelphia Flower Show coming in under budget and showing a 20% increase in profit
- Vendor management, material development and staffing management.
Marketing and Public Relations - Volunteer
SAINT LUKE THE EVANGELIST GRADE SCHOOL
Glenside, PA
09.2014 - 08.2016
- Created promotional campaigns to increase awareness of the organization's mission and objectives, including a curriculum based service project which garnered significant press attention.
- Researched and wrote content for various publications such as brochures, articles, and press releases.
- Developed and maintained relationships with media contacts to ensure positive public relations for the organization.
Marketing Manager
BRODER BROS
Trevose, PA
06.2005 - 12.2008
- Developed, managed and executed the strategic plan of all B2B and B2C marketing, including catalog development, advertising, public relations, direct mail, national & regional events, website, promotions, new product launches
- Tracked and reported sales trends and ROI of marketing programs
- Managed a team of two, reporting to the VP of Marketing
Senior Manager of Marketing Services
K'NEX INDUSTRIES, INC.
Hatfield, PA
12.1999 - 05.2005
- Developed, and executed an integrated strategic plan of all consumer-oriented marketing disciplines, including advertising, public relations, consumer and trade events, consumer promotions, direct sales, licensing and consumer relations
- Established metrics to track ROI of all programs and events
- Managed two budgets totaling $3 million
- Managed a team of 8 professionals and reported to the Vice President of Marketing
Marketing and Trade Marketing Manager
Planet Video Inc.
Waukesha
02.1997 - 05.1999
Property Manager
JC HART Inc.
Indianapolis, IN
04.1994 - 01.1997
Legislative Correspondent/Receptionist
Senator Howard Metzenbaum/Congressman Ron Klink
Washington, D.C.
08.1990 - 04.1994
Retail Manager
The Limited/Macy's
Toledo/Tysons Corner/Pentagon City, OH/VA
1983 - 1990
Education
Bachelor of Arts - Fashion Merchandising/Marketing
Bowling Green State University
12.1988
Skills
- Marketing Campaign Development & Management
- Strategic Planning
- Multi-Channel Marketing Background
- Budget Oversight
- Digital Marketing & Advertising
- Social Media Platforms
- Public and Media Relations
- Customer Relationship Management (CRM)
- Project Management
- KPI Tracking
- Vendor Relations
- Staff Management
- Microsoft Office Suite
- Idea 'Out of Box' thinking
Timeline
Senior Marketing Manager
ASI SHOW
11.2017 - Current
Seasonal Marketing Coordinator
PENNSYLVANIA HORTICULTURAL SOCIETY, PHS
01.2017 - 10.2017
Marketing and Public Relations - Volunteer
SAINT LUKE THE EVANGELIST GRADE SCHOOL
09.2014 - 08.2016
Marketing Manager
BRODER BROS
06.2005 - 12.2008
Senior Manager of Marketing Services
K'NEX INDUSTRIES, INC.
12.1999 - 05.2005
Marketing and Trade Marketing Manager
Planet Video Inc.
02.1997 - 05.1999
Property Manager
JC HART Inc.
04.1994 - 01.1997
Legislative Correspondent/Receptionist
Senator Howard Metzenbaum/Congressman Ron Klink
08.1990 - 04.1994
Retail Manager
The Limited/Macy's
1983 - 1990
Bachelor of Arts - Fashion Merchandising/Marketing
Bowling Green State University