KATHERINE SUTHERBY
Wakefield,MA
Summary
A professional, efficient, and motivated self-starter seeking a marketing manager position. Experienced in applying creative and analytical approaches to operations for continuous process improvement. Excels in transforming marketing and advertising strategies into desired results. Strong use of collaborative skills to support achievement of targeted outcomes and assist team in developing profitable campaigns.
Overview
9
9
years of professional experience
Work History
Recruitment Marketing Manager
Fidelity Investments
03.2023 - Current
- Manage a wide array of marketing efforts to support the recruitment of top technology and crypto talent to work for the firm.
- Oversee paid media campaigns from start to finish. Includes brainstorming concepts, executing on creative, collaborating with design, copy and web teams, running quality assurance tests, launching assets into market, reviewing KPIs, and making optimizations for future campaigns.
- Lead the creation of monthly email newsletter campaigns. Includes content strategy, development, quality assurance, launching the final email, and reviewing data on monthly basis.
- Oversee marketing efforts for all tech and crypto recruiting events (virtual and in person).
- Assist in the management of the "Tech on Deck" podcast.
- Create and publish content for Fidelity Careers site.
- Analyze campaign data and make optimizations when needed.
Senior Marketing Project Specialist
Pegasystems
01.2020 - 01.2023
- Host strategy calls with senior leadership, effectively brief in projects, create detailed timelines, manage budgets, create tickets, communicate deadlines, run status calls, own art buying processes, archive final assets on digital asset hubs, lead activation workstreams for digital, social, paid media, video, email, and spearhead project retrospectives.
- Selected for promotion to be lead “Intake Project Manager” for our newly implemented MRM, Adobe Workfront.
- Lead the creation of a process workflow for ABM campaigns by building timeline templates and process documentation for every asset offered in the ABM playbook.
- Trained all of marketing and offered ad hoc support throughout campaigns to ensure teams were adhering to the process.
- Spearheaded process creation for a net new piece of content, Pega's “GO magazine”. The magazine was a big success, earning 4 awards from the Content Marketing Association and ranking as the second most visited page on Pega.com.
- Project managed marketing assets for Pega's flagship event, “PegaWorld”.
- Managed the planning, production and activation of a variety of high visibility brand campaigns. Found ways to scale processes through automated dashboards and detailed timeline templates.
Associate Account Manager
Digitas
09.2017 - 01.2020
- Managed internal creative and technical resources to bring clients' campaigns to life.
- Determined client needs to engage necessary resources and determine project plan.
- Proposed innovative and alternative creative solutions for client consideration.
- Developed client documents including competitive analyses, statements of work, budget, project schedule and risk assessments.
- Supported the execution of site design and digital marketing (third party operational level agreements, landing pages, web assets).
- Actively mitigated impediments to ensure project is within scope, budget, timeframe and error-free.
- Clients included top global financial services firms with highly regulated and managed branding requirements.
- Campaign results include: Over 57,000 newly funded accounts in 2018.
- 303% YoY increase in digital homepage impression rates.
Writing Assistant
UNH Connors Writing Center
09.2015 - 05.2017
- Facilitated student discussions to prompt self-reflection, critical thinking and inquiry.
- Coached student writers with brainstorming ideas, offered advice and modeled strategies for planning, drafting and revising written assignments.
Account Executive Intern
Digitas
06.2016 - 08.2016
- Provided account support to a major national bank.
- Assisted with status reports, tracked site content, created support tickets, coordinated meetings and conducted competitive analyses.
- Awarded 1st place in a competition to develop a national rollout plan for CVS Pharmacy.
Education
Bachelor of Arts - Communication/Marketing
University of New Hampshire
05.2017
Skills
- Content development
- Campaign management
- Problem analysis/resolution
- Digital marketing
- Enablement
- Executive stakeholder management
- Social Media Platforms
- Proficient in: Smartsheets, Adobe Workfront, SmashFlyX, Trello, JIRA, Microsoft Sharepoint, Word, Excel, PowerPoint
Timeline
Recruitment Marketing Manager
Fidelity Investments
03.2023 - Current
Senior Marketing Project Specialist
Pegasystems
01.2020 - 01.2023
Associate Account Manager
Digitas
09.2017 - 01.2020
Account Executive Intern
Digitas
06.2016 - 08.2016
Writing Assistant
UNH Connors Writing Center
09.2015 - 05.2017
Bachelor of Arts - Communication/Marketing
University of New Hampshire
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