Katherine Tisdale
Dallas,TX
Summary
Intuitive Marketing Specialist with 6+ years of experience in Strategic Marketing. Adept at increasing revenue and profits through diligent market research and efficient use of that data to innovative market goods and services. Specialize in identifying companies needs promptly and offering practical and creative solutions by implementing strategic initiatives and supporting the development of integrated marketing campaigns.
Overview
7
7
years of professional experience
Work History
Marketing and Communications Specialist
Children's Health
Dallas, TX
04.2023 - Current
- Develops and implements campaign-specific strategies to elevate USNWR reputation ratings.
- Collaborated with creative services, internal teams, and agency partners to successfully execute and implement deliverables.
- Enhanced collaboration and communication within each service line by establishing strong connections with VPs and service line leadership.
Marketing Specialist II
CHRISTUS Health
02.2022 - Current
- Collaborate directly with CHRISTUS Ministries, including service line leaders, to execute successful implementation of marketing plans and promotions across digital and traditional marketing tactics
- Create and implement campaign/initiative-specific integrated marketing plans that leverage the CRM and include lead and pipeline goals, target markets and audiences, digital assets (creative, content, etc.), performance evaluation, and optimization
- Manage tasks while working in a fast-paced environment, executing large projects, planning successful events, and working under multiple and competing deadlines
- Build and oversee yearly ministry marketing budget to ensure spending is in line with planned events and promotions.
Marketing Specialist
Brookshire Grocery Company
12.2017 - 01.2022
- Delivered exceptional marketing options resulting in positive outcomes by understanding clients' expectations.
- Worked alongside various departments, including advertising, communications, and digital teams, to optimize promotional success.
- Developed strong vendor and contractor relationships to effectively execute current contracts and facilitate negotiation for future contracts
- Contributed to the creation and monitoring of a comprehensive marketing budget.
Education
Bachelor of Business Administration | Marketing - Marketing
University of Texas At Tyler
12.2015
Skills
- Brand Marketing
- Marketing Strategy
- Time Management
- Budgeting
- Microsoft Suite
- Written and Verbal Communication
- Critical Thinker
- Self-Starter
- Complex Problem Solving
- Multi-tasking
- Proofreading
- Organization
- Microsoft Excel
- Communications
- Social Media
Awardsrecognitionsvolunteerwork
- National Frozen & Refrigerated Foods Association Golden Penguin Award, 2020
- Volunteer Events, Brookshire Grocery Company, 2014 - 2022
- Sigma Alpha Pi, 2014 - 2016
- Phi Theta Kappa, Member, 2011-2013
- Habitat for Humanity, 2011
References
References available upon request.
Timeline
Marketing and Communications Specialist
Children's Health
04.2023 - Current
Marketing Specialist II
CHRISTUS Health
02.2022 - Current
Marketing Specialist
Brookshire Grocery Company
12.2017 - 01.2022
Bachelor of Business Administration | Marketing - Marketing
University of Texas At Tyler
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