Katherine Tisdale
Dallas
Summary
Strategic Marketing and Communications Specialist with 8+ years of experience leading integrated marketing initiatives across healthcare and consumer-focused organizations. Proven ability to develop and execute data-driven strategies for priority and nationally ranked clinical programs, while partnering closely with executive and clinical stakeholders to drive brand growth, visibility, and alignment with organizational goals.
Overview
8
8
years of professional experience
Work History
MARKETING & COMMUNICATIONS SPECIALIST
Children’s Health
Dallas, TX
04.2023 - Current
- Oversees the development and execution of marketing and communications strategies for USNWR-ranked and priority clinical programs across the system, including the Center for Cancer and Blood Disorders and Behavioral Health.
- Leads multidisciplinary teams including creative services, internal partners, and agency collaborators to develop and implement integrated marketing strategies and campaigns.
- Builds strong, trusted relationships with executive, clinical, and service line stakeholders to support program priorities and organizational goals.
- Maintains a deep understanding of the competitive healthcare landscape and emerging marketing trends to inform data-driven decision-making.
MARKETING SPECIALIST II
CHRISTUS Health
02.2022 - 04.2023
- Collaborated with ministry and service line leaders to execute integrated marketing initiatives across digital and traditional channels.
- Developed campaign-specific marketing plans leveraging CRM tools, target audiences, and performance metrics.
- Managed multiple projects simultaneously in a fast-paced environment.
- Built and managed annual marketing budgets aligned with promotions and events.
MARKETING SPECIALIST
Brookshire Grocery Company
12.2017 - 01.2022
- Delivered strategic marketing solutions aligned with business objectives and customer expectations.
- Partnered cross-functionally with advertising, communications, and digital teams.
- Managed vendor and contractor relationships and supported contract execution.
- Contributed to the creation and monitoring of marketing budgets.
Education
Bachelor of Business Administration - Marketing
University of Texas At Tyler
12-2015
Master of Business Administration (MBA) - Marketing
University of North Texas
01-2027
Skills
- Marketing Strategy
- Integrated Campaign Development
- Stakeholder Management
- Budgeting & Resource Planning
- Data-Driven Decision Making
- Cross-Functional Collaboration
- Written & Verbal Communication
- Project Management
- Microsoft Office Suite (Excel, PowerPoint, Word)
Timeline
MARKETING & COMMUNICATIONS SPECIALIST
Children’s Health
04.2023 - Current
MARKETING SPECIALIST II
CHRISTUS Health
02.2022 - 04.2023
MARKETING SPECIALIST
Brookshire Grocery Company
12.2017 - 01.2022
Bachelor of Business Administration - Marketing
University of Texas At Tyler
Master of Business Administration (MBA) - Marketing
University of North Texas