Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Katherine Turnley

Katherine Turnley

Mandeville,LA

Summary

Small Business Owner/Franchise Consulting and Development/Market Analysis and Strategic planning/Lead Generation/Revenue Producer Self-motivated, achievement driven, accomplished professional with comprehensive experience building profitable businesses through sales and marketing strategies, recruiting efforts, business management, event planning and production. Closer, recognized for growth and driving results in new business development.

Overview

26
26
years of professional experience
1
1
Certificate

Work History

CEO/Founder/Broker Consultant

Synergy Franchise Consultants, LLC
01.2017 - Current
  • Helping consumers explore franchise opportunities via IFPG network affiliation. Working with franchise brands to develop and grow their respective brands in markets across their systems.

Director of Franchise Development

Self Esteem Brands- Anytime Fitness & Waxing the City
01.2022 - 01.2023
  • Franchise sales lead generation management for both brands. Drive the sales pipeline via CRM system to award franchise territories nationwide via franchise awarding process. Webinar presentations, disclosure of FDD, validation and final approval process, franchise agreements and closings. Working with operations and the executive team to facilitate “Summit Day” events and the onboarding of new franchisees. Work with and manage broker networks and leads generated via brokers. Attending and working industry events, trade shows. Expense budget maintenance as well as status analysis and reports regarding various pipelines. Present to group ideas to grow the brand from a holistic perspective.

Director of Franchise Development

Best Life Brands- Care Patrol Senior Care
01.2020 - 01.2022
  • Franchise sales lead generation management, drive the sales pipeline via CRM system to award franchise territories nationwide via franchise awarding process. Webinar presentations, disclosure of FDD, validation and final approval process, franchise agreements and closings. Working with operations and the executive team to facilitate “Confirmation Day” events and the onboarding of new franchisees. Work with and manage broker networks and leads generated via brokers. Attending and working industry events, trade shows. Expense budget maintenance as well as status analysis and reports regarding various pipelines. Present to group ideas to grow the brand from a holistic perspective.

Franchise Development Manager

Ballard Brands- PJs Coffee of New Orleans/WOW American Eats/Buena Onda (Jose Garces Group)
01.2018 - 01.2020
  • Franchise sales lead generation management, drive the sales pipeline via CRM system to award franchise territories nationwide via franchise awarding process. Webinar presentations, disclosure of FDD, validation and final approval process, franchise agreements and closings. Working with operations and the executive team to facilitate “Join the Team Day” events and the onboarding of new franchisees. Work with and manage broker networks and leads generated via brokers. Attending and working industry events, trade shows. Expense budget maintenance as well as status analysis and reports regarding various pipelines. Present to group ideas to grow the brand from a holistic perspective.

Director of Franchise Development

United Real Estate
01.2016 - 01.2018
  • Franchise sales lead generation via market analysis and territory development, referrals, website leads, cold calling, and creative marketing strategies. Build, manage and drive the sales pipeline via CRM system, working with real estate brokers, agents, and investors to award franchise territories nationwide via franchise awarding process. Webinar presentation, in person presentation, disclosure of FDD, validation and final approval process, franchise agreements and closings. Create and work a territory business plan to achieve targeted, performance goals by identifying, advancing, and closing deals. Management of territory and working with operations and executive team to facilitate the onboarding of new franchisees. Expense budget maintenance, status analysis and reports regarding various pipelines.

Trade Show Manager

Marketplace Events- The NOLA Home Show
04.2014 - 01.2016
  • Produced and managed a million-dollar consumer trade show. Launched as a startup and built to a million-dollar event in under two years. Business manager, sales manager responsible for my own and team production, national brand sponsorship sales. PR and marketing with local market affiliates, creative marketing, cold calling. Worked with a multitude of local business owners large and small in and around the metro area for exhibit and sponsorship sales. Operations, vendor management, logistics and event production management. Working with other event managers across the Midwest region to foster ideas and teamwork. Regional virtual meetings. Attending region shows to assist as needed.

Director of Membership Sales & Multifamily Council

Home Builders Association of Greater New Orleans
01.2009 - 01.2014
  • Managed membership sales and personally sold memberships for the association. Maintained a membership of over 1000 real estate related vendors, developers and contractor’s members. Managed and led marketing initiative to drive membership sales. Conducted membership events throughout the year to enhance and maintain membership base such as the New Orleans Home and Garden show, Crawfish boil, Cookoff, Local Political Luncheons during election season, and Golf Tournament at TPC and English Turn Courses. Participated with the Brad Pitt, Make It Right Foundation to drive awareness to the city of New Orleans after Katrina. Also, co-conducted contractor education with the Make It Right Foundation to educate the community of contractors on green building practices. Directed the Multifamily Council of GNO by driving membership sales, conducting local meetings with multifamily developers, apartment managers, and staff. Conducted education courses, meetings, small industry events and networking to enhance multifamily membership growth and overall community in GNO. In two years resurrected a dormant council to over 100 members

Sr. Franchise Sales Executive; Assistant Director of Operations

Planet Beach Franchising Corporation
10.1999 - 01.2009
  • Management of franchise sales pipeline via CRM system, initial call, disclosure, discovery day process and franchise closings. Conducted live seminars in target markets, worked as resales specialist in the New Orleans market, also worked with AD’s on deals in their markets and with international resales in Canada. Presented as a franchise sales trainer for a new franchise sales team. Worked closely with operations from the grand opening and real estate team to ensure that upon new Zee onboarding in a seamless manner. Participated in industry and company conferences and trade shows representing and presenting the brand, and the reinvention of the brand from tanning to Spa. Assistant Director of Operations- Franchise Grand Openings- Managed a team of Grand Opening specialists to ensure proper and timely onboarding of new franchisees into the system. Trained new grand opening specialists. Attended grand opening across the country. Worked with AD’s to implement this program into their respective markets. Worked closely with the franchise sales team to ensure a seamless transition for new zees. Worked with the Director of Operations on incentives for GOS reps, and for quality control in all markets. Direct all pre-sales & marketing responsibilities for new builds as directed by the Director of Operations. Ensure successful openings; meeting budget expectations while building strong relations with franchise teams. Participated in company meetings reporting on the status of new store openings.

Education

Tulane University
01.1999

Skills

  • Effective decision making
  • Operational excellence
  • Customer focus
  • Strategic visioning
  • Client relationship building
  • Negotiation
  • Client engagement
  • Business development
  • Analytical and critical thinker
  • Sales growth
  • New business development
  • Revenue growth

Certification

  • United Real Estate Partners, Realtor Greater New Orleans, LA
  • Louisiana Real Estate Commission: Real Estate Licensee 2004-present
  • National Association of Realtors
  • Louisiana Association of Realtors
  • NOMAR Board Member
  • MLS Board Member
  • IFPG Broker Network Affiliation
  • IFA/CFE: Certification in progress
  • Management 2000- Franchise Sales Consultant Training
  • Fran Expert: Franchise Broker Consultant Training
  • CFC Certified

Timeline

Director of Franchise Development

Self Esteem Brands- Anytime Fitness & Waxing the City
01.2022 - 01.2023

Director of Franchise Development

Best Life Brands- Care Patrol Senior Care
01.2020 - 01.2022

Franchise Development Manager

Ballard Brands- PJs Coffee of New Orleans/WOW American Eats/Buena Onda (Jose Garces Group)
01.2018 - 01.2020

CEO/Founder/Broker Consultant

Synergy Franchise Consultants, LLC
01.2017 - Current

Director of Franchise Development

United Real Estate
01.2016 - 01.2018

Trade Show Manager

Marketplace Events- The NOLA Home Show
04.2014 - 01.2016

Director of Membership Sales & Multifamily Council

Home Builders Association of Greater New Orleans
01.2009 - 01.2014

Sr. Franchise Sales Executive; Assistant Director of Operations

Planet Beach Franchising Corporation
10.1999 - 01.2009

Tulane University

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