Katherine Valenzuela
Miami,USA
Summary
Trade Marketing Specialist with expertise in catalog development and internal communications. Proven ability to enhance brand visibility and drive sales through strategic collaboration and team training. Experienced in managing tight deadlines and high-value customer relationships. Skilled in developing comprehensive marketing plans with diverse teams.
Overview
9
9
years of professional experience
Work History
Trade Marketing Specialist
Southern Glazer’s Wine & Spirits
Miami, US
01.2024 - Current
- Executed development and distribution of internal communications, including newsletters and targeted email blasts to engage national sales teams.
- Designed product catalogs showcasing innovative and seasonal items, enhancing brand visibility and sales support.
- Collaborated with cross-functional teams to deliver marketing content in alignment with strategic trade objectives.
- Analyzed internal sales reports, industry data, and supplier insights to build actionable plans and monitor performance.
- Tracked supplier tactical co-op budgets to ensure effective resource allocation.
- Created presentations for key customers highlighting assigned product portfolio.
Chain Merchandiser
Souther Glazer's Wine & Spirits
Miami, FL
12.2022 - 01.2024
- Constructed displays and updated pricing and special offers within assigned territory.
- Ensured proper display of all company products to maximize visibility.
- Installed point-of-sale materials as directed to support sales initiatives.
- Restocked products on shelves, displays, and cold boxes as needed.
- Executed additional job-related duties as assigned to support team goals.
Visual Merchandising Coordinator Lead
City Furniture
Miami, US
06.2022 - 12.2022
- Trained and audited Visual Merchandising Coordinators to ensure compliance with established standards.
- Maximized product category sales by optimizing visual merchandising techniques.
- Coordinated ordering, tagging, and movement of display merchandise for effective inventory management.
- Managed clearance inventory while ensuring label accuracy across all products.
- Handled internal communication and reporting to maintain operational efficiency.
- Maintained organized calendar management to streamline scheduling processes.
Exhibit Technician
Miami Children’s Museum
Miami, US
06.2021 - 06.2022
- Executed repairs and maintenance on museum exhibits and structures.
- Assisted in fabrication and breakdown of exhibits at various locations.
- Enforced safety procedures in public areas and workspaces.
Merchandising Supervisor
The Home Depot
Hialeah, US
05.2017 - 06.2021
- Supervised merchandising team, enhancing performance through targeted training and evaluations.
- Executed planogram resets and promotional displays to optimize product visibility.
- Conducted cycle counts, ensuring inventory accuracy and reducing discrepancies.
- Organized product storage and prepared sales floor for efficient customer experience.
Pro Associate
The Home Depot
Hialeah, US
03.2016 - 05.2017
- Delivered customer support to professional clients and contractors, ensuring high satisfaction levels.
- Assisted peers by sharing product knowledge and promoting store initiatives.
- Managed incoming inquiries, addressing concerns to enhance service quality.
Education
Bachelor of Arts (BA) -
Florida International University
Miami, FLAssociate of Arts (AA) -
Miami Dade College
Miami, FLSkills
- Microsoft Office
- Canva and Adobe Creative Suite
- Catalog development and visual merchandising
- Inventory management
- Product launches
Languages
Spanish
Native/ Bilingual
Timeline
Trade Marketing Specialist
Southern Glazer’s Wine & Spirits
01.2024 - Current
Chain Merchandiser
Souther Glazer's Wine & Spirits
12.2022 - 01.2024
Visual Merchandising Coordinator Lead
City Furniture
06.2022 - 12.2022
Exhibit Technician
Miami Children’s Museum
06.2021 - 06.2022
Merchandising Supervisor
The Home Depot
05.2017 - 06.2021
Pro Associate
The Home Depot
03.2016 - 05.2017
Bachelor of Arts (BA) -
Florida International University
Associate of Arts (AA) -
Miami Dade College
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