WTW Emblem & Radar Base
Katherine Werner
FCAS
618 Clemons Ave, Madison,WI
Summary
Experienced actuary with a career focus on predictive analytics and machine learning over the past decade. Skilled in modeling insurance risk across various sectors including small commercial/SME, personal lines auto, specialty auto, home, and travel. Recently expanded expertise to include retail pricing in the UK market. Passionate about leveraging data to innovate and solve complex business challenges.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
Data Scientist (currently: Lead)
American Family Insurance
04.2022 - Current
- Built HAB modeling data pipelines for quotes, sales, and renewals using GCP BQ/Python. These 3 datasets support all of the model builds that underpin LTV calculations (demand, risk modeling, survival analysis). Model build underway.
- McDonald's pricing algorithm lead: oversaw new property/liability GLMs, excess loss models, and full impact analysis. Partnered with other Data Scientists new to Actuarial Science.
- Carpe vendor data review: used unsupervised outlier detection models and non-linear supervised models to see if pre-fill/automation would improve accuracy of agent entered classification.
- Reviewed Commercial Auto loss cost models for potential interactions in Florida (contracts, driver score); created a scoring pipeline in Radar to review model fits on all coverages (previously models only reviewed in isolation).
Head of Pricing & Analytics
Brightside Group (now a part of Markerstudy Broking)
11.2019 - 11.2021
- Wrote Fair Pricing and Pricing Governance policies, bringing rigor and transparency to pricing practices. Additionally, led strategy efforts for how pricing algorithms would comply with new FCA Dual Pricing regulations.
- Led pricing revolution toward full price optimization for multiple products for both online and offline channels. Trained new team of analysts to build a variety of propensity, frequency, and severity models to estimate customer behavior and transaction magnitudes using Emblem/Radar Base/Python.
Market Pricing Manager
MAPFRE Assistance (Travel Insurance)
06.2019 - 11.2019
- Used new data warehouse to create SAS EG templates for pulling data suitable for analytic modeling purposes.
- Created renewal models using Python/Emblem, and designed a template for new business aggregator price optimizations in Python/SAS.
Senior Pricing Actuary
American Family Insurance (Commercial Lines)
12.2014 - 03.2019
- Led small team of actuaries & analysts to create industry-leading, innovative rating plans for new suite of habitational products. ~$300M premium across 19 operating states.
- Constructed a modeling dataset in SAS EG after researching various internal and vendor databases and creating metadata documentation. Dataset used for this project and others across the enterprise (e.g. Homesite, Data Science dept.).
- Oversaw the build of: risk models by coverage/peril in Emblem; establishment of territorial boundaries using principal component analysis on geo-demographic variables and spatial smoothings; impact analyses of changing to new product pricing which included consideration of competitor pricing.
Pricing Strategist
American Family Insurance (Homeowners and Auto Lines)
07.2012 - 12.2014
- Led actuarial analysts on state specific homeowners rate revision efforts in 5 states, with annual premiums ~$550M and facilitated roll-out of new personal auto product in 1 state prior to moving on to next role.
- Developed a property survey predictive model in Emblem to prioritize survey orders, and incorporated improvements to sewer/water back-up pricing based on predictive model outputs.
- Collaborated with business partners in Product Management, Marketing, Claims, IT, and Sales on specific state strategies, including topics such as premium trend drivers, use of demand/retention models and Earnix software, and consulting on impacts of various discount changes.
Actuarial Analyst to Staff Actuary
American Family Insurance
09.2006 - 07.2012
- Conducted various pricing methodology reviews/updates Specialty Lines (campers, motor homes, snowmobiles) and Commercial BOP.
- Led pricing efforts on new product development for a rental dwelling program.
Education
University of Illinois Urbana-Champaign
06.2005 - 05.2006
University of Illinois Urbana-Champaign
09.2001 - 05.2005
Software
SAS EG / SQL
Tableau
Python
GCP BigQuery
Certification
All 4 OneAmFam winner for championship performance, awarded to less than 1% of enterprise employees
Timeline
Data Scientist (currently: Lead)
American Family Insurance
04.2022 - Current
Head of Pricing & Analytics
Brightside Group (now a part of Markerstudy Broking)
11.2019 - 11.2021
Market Pricing Manager
MAPFRE Assistance (Travel Insurance)
06.2019 - 11.2019
All 4 OneAmFam winner for championship performance, awarded to less than 1% of enterprise employees
01-2019
Senior Pricing Actuary
American Family Insurance (Commercial Lines)
12.2014 - 03.2019
Pricing Strategist
American Family Insurance (Homeowners and Auto Lines)
07.2012 - 12.2014
Actuarial Analyst to Staff Actuary
American Family Insurance
09.2006 - 07.2012
University of Illinois Urbana-Champaign
06.2005 - 05.2006
University of Illinois Urbana-Champaign
09.2001 - 05.2005
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