KATHERINE WILLIAMS
Rock Hill,SC
Summary
Creative professional with 17 years of experience in healthcare communications. Experienced in leveraging partnerships to achieve a common communication goal through visual and written communications.
Overview
15
15
years of professional experience
Work History
Communications Specialist
Premier Inc.
02.2021 - Current
- Orchestrates surgical service line communications within the group purchasing organization (GPO).
- Collaborates with subject matter experts and financial analysts to develop data-driven value analysis toolkits utilized by over 200 GPO members, resulting in informed purchasing decisions and average cost savings of 10%.
- Analyzes and writes evidence-based clinical content for GPO service line.
- Utilizes efficient communication channels to disseminate critical global supply chain updates, ensuring timely transmission of information to minimize disruptions and delays in patient care.
- Leverages Adobe Creative Suite to design infographics conveying intricate clinical information in a simple and visually captivating format.
- Oversees all communication activities related to the employee discount program, contributing to member engagement and loyalty to the GPO.
Medical Media Specialist
Charlotte AHEC
09.2008 - 02.2021
- Spearheaded projects with external design teams, talent agencies, and enterprise departments to successfully plan, execute, and manage 1000+ photoshoots for print and digital collateral.
- Optimized AHEC brand awareness by creating compelling ads and targeted content, leading to a 5% increase in social media engagement.
- Guided clinicians and medical students in the creation of visually appealing and informative posters and translated intricate clinical research into visually comprehensive materials.
- Led end-to-end project management for corporate events, with a focus on planning for audio-visual, photography, and videography needs.
- Configured a Microsoft SharePoint platform for the Medical Media team, streamlining document management, project collaboration, and invoicing processes, resulting in 40% increase in team productivity and 50% reduction in invoice processing time
- Drove the efforts of a corporate divisional DEI council, serving as Chair and Communications Coordinator, and employed innovative strategies to produce and distribute dynamic print and web content that effectively promoted Atrium Health's D&I agenda, engaging a diverse team of approximately 2000 colleagues.
Education
M.B.A., Healthcare -
Florida Institute of Technology
Melbourne, FLB.A., Commercial Photography -
Winthrop University
Rock Hill, SCM.A., Arts Administration -
Winthrop University
Rock Hill, SCSkills
- Email Marketing
- Event Coordination
- Adobe Systems Creative Cloud
- Customer Service
- Digital Communications
- Corporate Events Planning
- Creative Strategies
- Corporate Communications
- Graphic Design
- Associated Press Style
- Photography
Timeline
Communications Specialist
Premier Inc.
02.2021 - Current
Medical Media Specialist
Charlotte AHEC
09.2008 - 02.2021
M.B.A., Healthcare -
Florida Institute of Technology
B.A., Commercial Photography -
Winthrop University
M.A., Arts Administration -
Winthrop University
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