Summary
Overview
Work History
Education
Skills
Timeline
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Katherine Woldt

6701 Eton Ave, Apt. 449, Canoga Park,CA

Summary

Experienced researcher responsible for managing client relations, vendors, and junior team associates from conception to completion of projects. Well-versed in all aspects of research processes, client-facing presentations, cross-collaborate with sales and marketing teams, and ability and willingness to work independently and/or in team settings.

Overview

9
9
years of professional experience

Work History

Brand & Advertising Effectiveness Analyst

Disney (Legacy Hulu)
Santa Monica, CA
11.2019 - Current
  • Responsible for running research lead on 60+ advertising campaigns across Disney properties totaling more than $40M in campaign spend, demonstrating the effectiveness of the advertising platforms that drives actionable results for clients.
  • Research point of contact for numerous sales teams and research vendors (Kantar, Lucid, Upwave) finding and building solutions to measure the effectiveness of ad campaigns, ad products, and integrated solutions.
  • Monitored campaigns across study life stage, analysis, and post-field deliverables.
  • Worked with marketing teams to create sales materials, providing the necessary research to support and sell through marketing executions.
  • Collaborated with sales teams and advertisers to provide context and insights to help optimize media plans and buys, making appropriate recommendations for future research and measurement.

Research Supervisor

J.D. Power
Westlake Village, CA
04.2019 - 11.2019
  • Built effective relationships with clients in a professional manner online and in-person.
  • Managed multiple syndicated home improvement and automotive client programs simultaneously.
  • Led and coordinated the design of data collection, data processing, sampling, and web reporting specifications.
  • Analyzed data to identify market insights, author research reports, design and present client presentations/deliverables.
  • Identified opportunities and courses of action to decrease program costs and increase margins throughout areas affecting program budget.
  • Collaborated in strategic planning sessions on client-level strategies and proposals directly with Practice Leads and Account Executives.
  • Assisted in oversight and development of junior team members.

Research Associate/Research Specialist

J.D. Power
Westlake Village, CA
11.2015 - 04.2019
  • Assisted in the management of multiple proprietary home improvement and automotive client programs simultaneously.
  • Assisted in data collection, data processing and sample specifications, and web reporting activities.
  • Assisted in design, preparation, and proofreading of proposals.
  • Supported business development and sales efforts.
  • Assisted/managed questionnaire development, programming activities, client presentation/deliverables.

Education

Bachelor of Business Administration - Marketing

University of San Diego
San Diego, CA
05.2015

Skills

  • Data collection, management, and analysis
  • Proficiency in Microsoft Excel, Microsoft PowerPoint, SPSS, and mTAB
  • Problem-solving
  • Research, reporting, and talented presenter
  • Excellent written and verbal communicator
  • Project and client management oriented

Timeline

Brand & Advertising Effectiveness Analyst

Disney (Legacy Hulu)
11.2019 - Current

Research Supervisor

J.D. Power
04.2019 - 11.2019

Research Associate/Research Specialist

J.D. Power
11.2015 - 04.2019

Bachelor of Business Administration - Marketing

University of San Diego

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Katherine Woldt