Katherine Wright

· Boosted and maintained route revenue by 30.4% through new and repeated business by identifying new opportunities through ever-changing market trends.

· Increased overall revenue by implementing effective sales strategies through building strong client relationships through effective communication of promotions and deals.

· Preformed effectively in a self-directed work environment by managing day-to-day operations and decisions resulting in achieving and exceeding company-defined sales quotas. Passed 6/6 Goal Model focused cycles in 2024.

· Fostered client relationships through exceptional customer service. Enhanced overall customer satisfaction by providing personalized product demonstrations, while serving each client with knowledgeable and friendly support and effective communication at every stage.

· Planned and executed events, tastings, promotions, and industry events from start to finish. Created tailored experiences for each account depending on products, style of event, and customer needs.

· Collaborated with team members to achieve monthly and quarterly sales targets consistently.Participated in weekly meetings with management to report on sales progress, brainstorm strategies for improvement and highlight successes.

· Continued education through Learning Bar classes and focused efforts on expanding industry knowledge through the WSET Spirits Level 2 program.

· Responsible for managing multiple media platforms (Facebook, Instagram, Constant Contact, and independent websites) to grow the business's social media footprint through brand specific content. Scheduled content for daily interaction from followers and fans.

· In-charge of building and managing websites. Duties included: photographing and uploading new inventory to website, managing existing inventory, updating general layout with brand changes, developing brand-specific language, etc.

· Lead sales presentations, assisted team members in closing sales. Trained new-hires on effective sales strategies and industry knowledge.

· Built a positive rapport with a broad customer base to create relationships that last a lifetime. Exceeded customer expectations by delivering an unwavering commitment to excellence through timely and friendly customer interactions.

· Remained knowledgeable of industry trends to educate and assist customers in finding the best quality product to fit their wants and needs. Continued education through GIA courses; obtained Applied Jewelry Professional (APJ) certification.

· Designed one-of-a-kind jewelry. Adjusted designs as needed to satisfy clients’ tastes, budgets, and preferences while producing high-quality products to last a lifetime.

· Handled multiple calendars for upcoming special events, private parties, as well as weekly staffing for each business. Updated and distributed physical and electronic menus, event promotions, employee handbooks, etc. for each business.

· Adhered to strict time constraints and deadlines, providing outstanding work on short notice.

· Entered inventory, took lead on payables, and managed payroll for 40+ employees.

· Managed multiple businesses social media pages by creating various graphics, event pages, and posters, to promote events including but not limited to: live music and comedy performances, tap-takeovers, seasonal art shows, food and drink specials, and holiday celebrations.

· Attended weekly manager meetings and contributed new ideas for specials and events while keeping the businesses brand in mind.

· Contributed to the opening of a new business (Carriage House Liquor Co.; 220 Main Street, Racine WI) through opening new accounts, creating graphics to develop a brand, placing liquor and beer orders, etc.

· Managed and oversaw seasonal art shows by scouting local artists of unique mediums and backgrounds to create a diverse experience for each show. Promoted the opening reception by designing posters and strategic media blasts, hung the artwork, and managed any sales completed.