Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Generic
KATHLEEN DERINGER

KATHLEEN DERINGER

Advance,NC

Summary

Successful Bilingual Marketing & Public Relations Professional with substantial experience developing and executing business development campaigns. Skilled at creating positive relationships with media, stakeholders and clients. Strategic and committed to staying responsive and proactive in dealing with crises.

Overview

10
10
years of professional experience

Work History

Marketing/Community Engagement Director

Gastroenterology Associates
10.2022 - Current
  • Marketing Manager for 150+ employee practice to include website/social media administration, event coordination, publicity and advertising, sponsorships, budgeting/reporting, and being the public spokesperson for the Practice.
  • Physician Relations with emphasis on currently referring practices, referral growth, and ease of access. Increased referral growth by 25% within 4 months.
  • Education and knowledge resource for GAP’s processes & specialty procedures, as well as, the latest GI treatments and conditions.
  • Planning and representation at all community outreach programs (Fundraising Events, Medical Conferences, Health Fairs, Lunch & Learns, etc.).
  • Building awareness of practice's brand, and areas of specialty for all Triad locations.

Community Engagement Coordinator

Truliant Federal Credit Union
11.2021 - 09.2022
  • Responsible for developing, coordinating, and implementing community engagement programs that support Truliant's mission and focus areas.
  • Strongly focused on building relationships with stakeholder communities to increase brand awareness.
  • Oversight of corporate sponsorships, charitable grant submissions, event management, event staffing and all community engagement activities.
  • Created yearly budgets and monitored engagement impact.
  • Maintained consistent social media posts and presence, and created marketing materials as needed.
  • Forged relationships with community leaders, local nonprofits, chambers of commerce and business associations.
  • Community Spokesperson for numerous large-scale platforms.
  • Conducted analysis of community needs and resources to support strategic plans.

Territory Account Manager

The American Red Cross
06.2017 - 11.2021
  • Implement effective strategies to recruit, retain and manage sponsor organizations to achieve established blood collection goals.
  • Apply market knowledge and evaluation of community, government, demographic, and competitors to identify areas for market expansion.
  • Work with the Board of Directors to receive major gifts and promote the mission of Red Cross.
  • Provide education and ongoing support to sponsors, volunteers and staff on blood drive protocol.
  • Recruit employee ambassadors, and manage all requirements for each individual event.
  • Interact in a discreet, positive, proactive, and customer-focused manner with internal/external customers, demonstrating care and compassion at all times.

Marketing & Sales Manager

Five Star Senior Living
09.2015 - 03.2017
  • Key oversight of entire marketing and sales agenda focusing on census growth and creation of new public image.
  • Strong emphasis on business community relations to continually grow referral base.
  • Accurate management of Salesforce CRM, and frequent “warm-touches” to all prospects, and referral sources.
  • Origination and strong follow-through of rolling marketing event calendar, plus detailed maintenance and ordering of all budgeted marketing collateral.
  • Close contact with other department heads to insure regular property maintenance and pleasing appearance.
  • Manager on Duty on a monthly basis.

Bilingual Post-Acute Territory Manager

THA Group
03.2013 - 02.2015
  • Liaison for Medicare Certified Health Care Agency.
  • Exceeded territory goals 100% in less than 1 year.
  • Provided guided support to families and patients needing in-home skilled nursing, P/T, O/T, S/T, or Hospice Care and bilingual translation for patient care visits.
  • Establishment of new referral sources (physicians, case managers, social workers, etc.) and marketing venues.
  • Management of collateral, patient database, events and health fairs, and all marketing materials.

Education

Bachelor of Arts - Marketing and Communications

Florida Atlantic University
Boca Raton, FL
08.2006

American Heart Association-CPR/AED, Adult And Pediatric Lifesaver, And First-Aid Certifications -

Skills

  • Account Management
  • Event Management
  • Business Development
  • Employee & Volunteer Manager/Recruiter
  • Sales Software
  • Budget Analysis
  • Public Relations
  • Fundraising & Major Gifts
  • Brand Management
  • Non-Profit Sector
  • Writing and Editing
  • Media Relations
  • Public Speaking
  • Start-up background
  • Board of Directors Facilitator
  • Top Rated eCommerce Sales
  • Presentations
  • Microsoft Office Suite expert
  • Deadline-driven
  • Google Docs
  • Social Media Platform Creator & Manager
  • Website Creation, Migration & Administration
  • Community Engagement
  • Community Service Programs
  • Adobe Photoshop Express
  • WORD
  • Excel
  • Power Point
  • Videoshop
  • Quickbooks
  • Bloggercom
  • Microsoft Outlook
  • SalesForce
  • Facebook Reels
  • Graphics Creation
  • Customer Proposals

Accomplishments

  • Spearheaded company-wide prospecting, marketing, and closing endeavors increasing sales over 100%.
  • Developed specific tools capturing lost market data and implemented new standards to win accounts.
  • Founder & Manager of Retail LLC Storefront & Online Business.

Affiliations

Davie Rural Group Member, Goodwill Business Advisory Council Board Member, 15+ years as Independent Contractor, Brand Ambassador, Health Industry Professionals Group, and Product Launch Manager.

Timeline

Marketing/Community Engagement Director

Gastroenterology Associates
10.2022 - Current

Community Engagement Coordinator

Truliant Federal Credit Union
11.2021 - 09.2022

Territory Account Manager

The American Red Cross
06.2017 - 11.2021

Marketing & Sales Manager

Five Star Senior Living
09.2015 - 03.2017

Bilingual Post-Acute Territory Manager

THA Group
03.2013 - 02.2015

Bachelor of Arts - Marketing and Communications

Florida Atlantic University

American Heart Association-CPR/AED, Adult And Pediatric Lifesaver, And First-Aid Certifications -

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KATHLEEN DERINGER