Kathleen Dubay
Worcester
Summary
Versatile Copywriter with background creating wide-ranging styles and types of content. Intelligent professional with expertise in translating project goals to produce on-target work. Highly adaptable when ascertaining, comprehending and following project requirements as well as various style guidelines.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Inventor
Isis
02.2025 - Current
- Collected environmental samples for experiments and research projects.
- Presented findings from research projects at internal meetings or industry conferences.
- Developed strategies for marketing new product lines or improving sales of existing items.
Copywriter
Self Employed Writer
Worcester
01.2025 - Current
- Developed engaging content for diverse marketing channels and client campaigns.
- Collaborated with designers to create cohesive advertising materials and brand messaging.
- Conducted thorough research to ensure accuracy and relevance of copywriting projects.
- Edited and proofread promotional materials to maintain high quality and clarity.
- Coordinated with project managers to meet deadlines and align on strategic objectives.
- Utilized SEO best practices to enhance online visibility for digital content initiatives.
- Created compelling social media posts that resonated with target audiences effectively.
- Mentored junior copywriters, providing feedback on style, tone, and technique improvement.
- Brainstormed new approaches to increase engagement with target audiences.
- Edited existing copy to improve readability while preserving the intended message.
- Edited and proofread copy for grammar, punctuation and spelling, rewriting for clarity and accuracy.
- Composed effective copy for websites, blogs, email campaigns, social media posts, print materials, radio spots and television commercials.
Electronic Store Owner
Isis
01.2025 - Current
- Inventoried digital assets, materials or printers.
- Worked closely with producers to help develop characters and plot points throughout the course of production.
- Analyzed audience feedback from test screenings to determine which aspects of a project resonated most strongly with viewers.
- Developed relationships with vendors who could provide cost-effective services such as music licensing or special effects work.
- Planned and taught classes on information literacy, online instruction and using technology.
Author
Isis
01.2025 - Current
- Maintained a consistent voice and tone across all written materials.
- Utilized various writing styles to cater to different audiences and platforms.
- Developed themes, characterizations and psychological analyses to create marketing material.
- Stayed updated on industry trends to produce relevant and timely content.
- Developed relationships with key industry contacts such as booksellers or magazine editors.
Herbalist
Isis
05.2024 - Current
- Provided consultation services to clients regarding their health and lifestyle needs.
- Developed individualized herbal treatment plans for patients with chronic conditions.
- Conducted research into the therapeutic effects of herbs, vitamins, minerals, and other natural remedies.
- Created custom formulas of herbal extracts based on patient needs.
- Identified potential interactions between herbs and conventional medications prescribed to clients.
- Recommended appropriate dosage levels for various herbs based on patient age, weight, condition.
- Monitored patient progress during treatments to ensure desired results were achieved.
Fashion Designer
Isis
02.2024 - Current
- Attended trade shows to present new designs and gain insight into industry trends.
- Reviewed technical specifications for fabric, fit, proportion and detailing to ensure product quality standards were met.
- Prepared detailed cost estimates based on labor costs, material costs, shipping expenses.
- Created new designs and iterations during marketing strategy sessions.
- Created designs for seasonal collections, researching trends and fabrics to inform design decisions.
- Managed design process of new accessories to fit with clothing line.
- Developed mockups or product samples using digital or manual design equipment.
Lapidary
Isis
04.2022 - Current
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
- Updated and maintained databases with current information.
- Worked with cross-functional teams to achieve goals.
- Utilized various software and tools to streamline processes and optimize performance.
Multiple Business Owner
Isis
02.2020 - Current
- Established marketing strategies, such as social media campaigns, to promote the business.
- Negotiated contracts with vendors for supplies and services.
- Monitored cash flow to ensure proper budgeting of resources.
- Created a customer service policy to ensure customers were satisfied with products or services.
- Implemented systems for tracking sales performance and analyzing data trends in order to maximize profitability.
- Oversaw daily operations of the business and provided guidance when needed.
- Promoted business on social media platforms to maximize brand identity and generate revenue.
Social Media Specialist
Isis
06.2013 - Current
- Social Media Content Creation.
- Specializes in word processing proficiency, social media management, and data entry.
- Specializes in client management, email responses, and content creation.
- Developed and implemented social media strategies to increase brand awareness and engagement.
- Created, edited, and managed content for various social media platforms including Facebook, Twitter, Instagram, Linkedin, YouTube.
Education
Bachelor of Science - Nursing
Barry University, School Of Nursing
Miami, FL10.2020
High School Diploma -
Saint Peter Marian Jr./Sr. High School
Worcester, MA05.2015
Skills
- Plant propagation
- Copy editing
- Project management
- Video production
- Collaboration
- Brand messaging
- SEO optimization
- Content creation
- Marketing strategy
- Audience analysis
- Communication skills
- Time management
- Detail orientation
- Creative thinking
- Community Education
- Botanical knowledge
- Nutritional counseling
- Business Development
- Quality Assurance
- Financial Management
- Strategic Planning
- Business Planning
- Resources Allocation
- Talent Allocation
- Trends Analysis
- Strategic Decision-Making
- Start-Up Operations
- Driven and Determined
- Content Generation
- Company Branding
- Product Knowledge
- Email Marketing
- Social Media Platforms
- Account Management
- Online news creation
- Social media expert
- Visual storytelling
- Blogging
- Brand Management
- Google Analytics proficiency
- New Business Development
- Brand Development
- Dialogue creation
- Creative writing
- Revision techniques
- Creative collaboration
- Idea brainstorming
- Content development
- Trending stories
Certification
- Herbalist Certified Consultant
- Herbal Medicine And Natural Healing
- Holistic Health Practitioner
- Crystal Healing
- Aromatherapy Certification
- Reiki
- Diploma in Reiki: A Comprehensive Look Into Energy Healing
- Feng Shui
- Colour Therapy
- Massage Therapy
- Chakra Balancing
- Live chat job training for advanced positions
- Intro to social media job training course
- Social media jobs training course
- Social media affiliate training course
Timeline
Inventor
Isis
02.2025 - Current
Copywriter
Self Employed Writer
01.2025 - Current
Electronic Store Owner
Isis
01.2025 - Current
Author
Isis
01.2025 - Current
Herbalist
Isis
05.2024 - Current
Fashion Designer
Isis
02.2024 - Current
Lapidary
Isis
04.2022 - Current
Multiple Business Owner
Isis
02.2020 - Current
Social Media Specialist
Isis
06.2013 - Current
Bachelor of Science - Nursing
Barry University, School Of Nursing
High School Diploma -
Saint Peter Marian Jr./Sr. High School