Kathleen Fay
Chicago,IL
Summary
Professional researcher with comprehensive experience leading projects and driving impactful outcomes. Skilled in data analysis, project management, and strategic planning. Strong focus on team collaboration and adaptability to evolving research needs. Known for delivering actionable insights and fostering innovation.
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Behavioral Sciences / Consumer Neuroscience Research Director
Cleveland Avenue LLC
Chicago, Illinois
08.2017 - Current
- Collaborated with cross-functional teams to refine brand messaging and visual identity across multiple channels, achieving a cohesive brand presence that enhanced client visibility by 50% and led to a 40% growth in brand awareness within one year
- Analyzed consumer behavior through primary research and immersion studies for portfolio companies, driving insights that contributed to a 20% improvement in campaign effectiveness and a projected $1M boost in sales revenue within the first quarter
- Conducted comprehensive primary research and neuroscience studies to enhance branding efforts, leading to a 25% improvement in customer retention rates and generating insights that informed campaigns valued at $1.5M
- Optimized creative strategies for over 30 clients across diverse media formats, resulting in a 40% increase in audience engagement and an estimated boost of $2M in brand equity
Senior Research Manager
AT&T
Chicago, Illinois
03.2014 - 08.2017
- Deliver 12 daily stakeholder reports for UX metrics, CSAT and Task Accomplishment scorecards and insights on behalf of the customer (VoC = Voice of the Customer) open-end responses pertaining to experience navigating the AT&T site via PC, tablet or mobile connection
- Contributed to organizational growth by identifying new business opportunities based on emerging trends in market dynamics or customer needs discovered through ongoing research initiatives.
- Utilized data-driven insights to inform strategic decision-making processes, enabling company leaders to make informed choices about product offerings and target markets.
- Championed the use of innovative technologies for data collection and analysis, optimizing efficiency and positioning the organization as a leader in its field.
Senior CPG Editor
Mintel International
Chicago, Illinois
10.2000 - 01.2014
- Senior CPG Retail Editor
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
- Enhanced publication quality by diligently proofreading and editing articles for grammar, spelling, and consistency.
- Responsible for researching/writing/analyzing syndicated market research reports and managed/trained off-site freelance writers as well as created omnibus surveys for both CPG (consumer packaged goods) and retail management reports.
- Disciplines included analyzing consumer and demographic trends, providing advertising insights, and retail strategies for Fortune 100 companies
- Press mentions include: The Wall Street Journal (coffee shops), Vegetarian Times (organic foods), The Chicago Tribune (one-cup coffee makers), and the New York Times (men’s skincare and grooming) Target (Holiday Shopping)
Education
Master of Arts - English/Business
Saint Xavier University
Chicago, IllinoisBachelor of Arts - English
Loyola University Chicago
Chicago, IllionisSkills
- iMotions biometric platform
- Neuroscience methodologies
- Consumer psychology
- Data analysis
- Brand strategy
- Cross-functional collaboration
- Team leadership
- Research study design
- Project management
- Stakeholder engagement
Press Mentions
- The Wall Street Journal (coffee shops)
- Vegetarian Times (organic foods)
- The Chicago Tribune (one-cup coffee makers)
- The New York Times (men’s skincare and grooming)
- Target (Holiday Shopping)
Phone
312-772-8515
Professional Speaking Engagements
- IMotions Academy, Copenhagen, Denmark, 07/01/19, Does Local Matter? Menu study for food and drink science members.
- FMI, 05/01/09, Better for You Segues Toward Better for Environment
- FMI, 05/01/07, Future Snack Food Trends
- IFT Webinar, 02/01/07, Children and Obesity
- Pack/Expo, 11/01/06, Poultry and Red Meat
Certification
iMotions Biometric Platform certification
iMotions Biometric Platform
Create studies utilizing eye-tracking, GSR (Galvanic Skin Response), and Facial Expression Analysis (Affdex)
Timeline
Behavioral Sciences / Consumer Neuroscience Research Director
Cleveland Avenue LLC
08.2017 - Current
Senior Research Manager
AT&T
03.2014 - 08.2017
Senior CPG Editor
Mintel International
10.2000 - 01.2014
Master of Arts - English/Business
Saint Xavier University
Bachelor of Arts - English
Loyola University Chicago
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