Summary
Overview
Work History
Education
Skills
Accomplishments
Recognitions
Certification
Timeline
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KATHLEEN FOX

KATHLEEN FOX

Portland,OR

Summary

Senior Enterprise Leader with a rare blend of deep experience across Merchandising, Sales and Product Creation. Unprecedented results building complex, consumer-centric business strategies for multiple categories, accounts and markets. Expert decision maker with the ability to lead and influence both internally and externally. Known for being a calm, culture-focused leader and coach.

Overview

24
24
years of professional experience
1
1
Certification

Work History

GMM Moderate Channel

Nike
10.2018 - 01.2021
  • Footwear/Apparel/Equipment
  • Delivered fresh insights around new consumer profile that influenced Global Product Resource allocations to support new growth opportunities.
  • Evolution of Digital/In-store Brand strategies that resulted in dramatic, profitable growth across all segments of the business.
  • Channel became the #1 profitable growth driver in North America for 2 years.
  • This new Consumer Insight strategy was quickly duplicated by all competitors while Nike became the #1 Brand in the channel.

Cross Categorical Sales Director

NIKE, Inc
12.2016 - 10.2018
  • Footwear/Apparel/Equipment
  • "Great at Good" New Product/Experience Strategy repaired and then accelerated growth within the Moderate Channel business
  • Within 24 months: Womens/Kids AP +100%
  • Mens AP +50%
  • FW +23%
  • "Great at Good" Strategy work was acknowledged and rewarded by the highest levels of the company

Sr Director: North America Kids Merchandising

NIKE, Inc
02.2009 - 12.2016
  • Footwear/Apparel/Equipment
  • Reset the North America Kids strategy over a 3 yr period to drive +$400M in revenue growth while exceeding all financial targets against GPM, Revenue, Partner GM, EBIT and Cancel/Return Rates
  • The Kids business went from worst to first within the NA GEO during this time period and the strategy set the stage for long-term growth for years to come
  • Completely reworked the footwear and apparel line plans to drive a healthier, more focused business model that maximized design resources, pricing, sku efficiencies, franchises, key items and new business opportunities
  • Coached and inspired a small high performing team to deliver exceptional results

Footwear Product Director

NIKE, Inc
02.2003 - 01.2009
  • Set the Seasonal Footwear Product Vision for Nike's most strategic premium partners
  • Mined differentiated consumer insights by gender for each key partner
  • Balanced the line plan against key Brand initiatives, exclusives, marketplace timing, pricing and allocations
  • Coached a small team on how to execute at a high level, manage an intense dates/gates calendar, build inspirational design briefs, give insightful color, material and design feedback in the appropriate manner
  • Asia travel and partnership/collaboration to ensure products came to life as expected
  • Sr level presentations, Partner Meetings, Market Trips, Consumer Deep Dives

Strategic Account Sales Executive- Footwear

NIKE, Inc
12.1999 - 01.2003
  • A hands-on, in the weeds, position that allowed for stronger understanding of account planning and partnership as well as managing day-to-day operations critical to achieving the business results for both Nike and the Partner
  • Key skills: Forecasting, stock to sales, futures planning, presentation skills, customer partnership management, influencing and account profitability management.

Global and NA SMU Footwear PLM

NIKE, Inc
12.1996 - 12.1999
  • Hands on Product creation role that provided the foundation of knowledge for how the process worked both internally and externally
  • Consumer insights, product briefs, design/development review process, dates/gates and high level product presentations internally and externally.
  • Gained critical experiences that led to Footwear Product Director promotion

Education

Bachelor of Science - Communications

University of Texas

Skills

  • Strategy Development
  • Data Analytics
  • Consumer Insights
  • Financial Acumen
  • Strategic Partnerships
  • Pricing Strategies
  • Product Briefing
  • Color strategy
  • Line planning
  • Forecasting
  • Inventory analysis
  • Profitability Management
  • Long Term Growth Planning
  • Market Place Timing
  • Senior Level Financial Reviews
  • Segmentation
  • Distribution
  • Exclusive Strategies
  • Team Leadership
  • Employee Development

Accomplishments

  • Created New Strategic Vision for the Moderate Channel of Business that transformed the channel through product and consumer experience. The strategy quickly exceeded all measurable KPI's and the Moderate Channel led North America as a business unit for 2 years.
  • Reset the North American Kids Business and turned the category into the most profitable business unit in the GEO growing +$400m in 3 years while driving unprecedented results with key partner accounts.
  • Drove Insights and Execution of completely new stand alone Footwear Product Creation strategy across Mens, Women's and Kids for a Critical Partner during a business strategy shift.
  • PLM Air Max Plus


Recognitions

  • Nike MAXIM Award Winner, "Evolve Immediately" "Great at Good" Market Place Strategy
  • North America Sales Director of the Year, 2017
  • Outstanding Global Geography Performance, North America Kids
  • Go To Market (3X), "Best Presentation" Award. North America Kids

Certification

  • Digital Marketing, Circus Street, 11/2019
  • Google Analytics Digital Marketing Coursework. 2021-2024
  • Coursera Agile Certificate 2024

Timeline

GMM Moderate Channel

Nike
10.2018 - 01.2021

Cross Categorical Sales Director

NIKE, Inc
12.2016 - 10.2018

Sr Director: North America Kids Merchandising

NIKE, Inc
02.2009 - 12.2016

Footwear Product Director

NIKE, Inc
02.2003 - 01.2009

Strategic Account Sales Executive- Footwear

NIKE, Inc
12.1999 - 01.2003

Global and NA SMU Footwear PLM

NIKE, Inc
12.1996 - 12.1999

Bachelor of Science - Communications

University of Texas

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KATHLEEN FOX