Kathleen Gilday
Newport,KY
Overview
20
20
years of professional experience
Work History
Advertising & Loyalty Community Events Manager
Kroger
02.2021 - Current
- Kroger brand ambassador and spokesperson at high profile community events
- Call on organizations to acquire Kroger representation at events throughout the community to positively impact Kroger sales and customer loyalty
- Create, develop and successfully execute community events
- This includes seasonal in-store events, parades, University Football and Basketball activations, groundbreakings, grand openings, NKY High School football activations
- Plan and perform donation/check presentations at schools and other charity events
- Create and coordinate events with local and national talent, Greater Cincinnati & Dayton police departments, fire stations and mayoral offices
- Top events of 2023 included Mini Heart Marathon, Flying Pig Marathon, the various community parades, Pride Weekend, Queen Bee run, and the Kroger Wellness Festival.
General Sales Manager
Coney Island
06.2018 - 06.2020
- Organize, hire, develop and lead the sales team
- Create the annual Group Sales plan and goals for each segment and each sales team member; oversee the execution of the plan with regular reporting to the President
- Responsible for the Group Sales revenue target
- Spend time in the field with all sales personnel for skills evaluation and provides training and feedback as necessary
- Assist with proposals and all contract negotiations ensuring the highest profit margins are achieved while winning the business
- Manage direct reports' performance, address disciplinary situations, and provide significant input regarding promotions, demotions, and termination decisions
- Create group sales collateral, marketing campaigns and website content
- Develop group sales department expense and revenue budget
- Market and sell private events to corporations and organizations
- Market and sell admission tickets program consisting of Consignment Tickets; Online Discount Sales; and Prepaid Ticket sales to corporate, association and private groups
- Work with all departments including food & beverage, operations, security, maintenance, etc
- To effectively communicate needs of events
- Work with Accesso.com to create convenient online ticketing for group events
- Create marketing campaigns utilizing constant contact and "emma" applications
- Manage customer feedback and satisfaction by utilizing analytical data from survey monkey application in order to effectively strategize future offerings for clients
- CRM Administrator
- Serve on Executive Team contributing towards long term planning, etc.
Corporate Sales Manager
Newport Aquarium
12.2016 - 06.2018
- Market and sell event space and entire Aquarium for private events to corporations and organizations
- Market and sell Aquarium admission tickets consisting of Consignment Tickets; Online Discount Program Sales and Prepaid Ticket Sales to corporate, association and private groups
- Event sales consist of selling various event types with one 3,800 square footage ballroom with outdoor terrace and corporate buyouts of entire 121,000 square feet Aquarium to corporate, association and other private groups
- Team leader in contribution to annual group sales department's goal $3.8 million (2 sales representatives)
- Market, network and cold call to increase event and ticket sales via various avenues
- Develop and distribute creative marketing collateral; develop other unique marketing strategies to increase event sales such as preview parties; rebooking rewards program; etc
- Work with all internal departments and external vendors to ensure all ticketed events are successfully executed
- Negotiate pricing and terms with clients and vendors
- Utilize Caterease software to develop proposals; contracts; banquet event orders and other documentation for catering team
- Interview/hire/manage/schedule events and operations staff to ensure event client needs are met
- Manage department's weekly; monthly; quarterly and annual budget; manage reporting of actual sales to budget; ongoing revenue streams and expenses
- Document sales calls and pipeline progress in Caterease software
- Formerly used SalesForce.com
- Meet weekly with sales and catering staff to review prior and future sales strategies
- Manage the follow through of improved tactics from each department affecting ticketed events
- Monitor and maintain master events calendar
- Consistently deliver the highest level of customer service that results in repeat business; enthusiastic customer referrals and happy employees/team members
- Consistently exceed individual and team visitor and revenue goals.
Senior Sales Manager
Cincinnati Zoo & Botanical Garden
09.2005 - 11.2016
- Team leader in contribution to annual group sales department's goal (3 sales representatives with total revenue goal of $4.2 million)
- Ticket sales consisted of Consignment Ticket sales; Online Discount Program Sales and Presale Ticket Sales to corporate, association and private groups
- Event sales consisted of selling various event types with three indoor facilities and multiple outdoor facilities to corporate, association and other private groups
- Marketed, networked and cold called to increase event and ticket sales via various avenues
- Developed and distributed creative marketing collateral; develop other unique marketing strategies to increase event sales such as preview parties; rebooking rewards program; etc
- Worked with all internal departments and external vendors to ensure all ticketed events were successfully executed
- Utilized Caterease software to develop proposals; contracts; banquet event orders and other documentation for catering team
- Documented sales calls and pipeline progress in Caterease software
- Formerly used SalesForce.com
- Submitted and review weekly revenue and next action reports
- Met weekly with sales and catering staff to review prior and future sales strategies
- Managed the follow through of improved tactics from each department affecting ticketed events.
Business Manager
Clinique
01.2005 - 09.2005
- Executed market calendar with special and elaborate events to boost sales
- Recruited and retained sales staff that positively impacted company sales and client experience
- Managed and developed sales collateral as well as skills of Clinique consultants
- Responsible for exceeding daily/weekly/monthly/annual quota of counter and personal goals
- Communicated with Clinique and Dillard's executives to evaluate performances and improvement exercises
- Developed and implemented daily focus and best practices to increase sales
- Created and executed onsite and offsite events to bring positive attention to the Clinique brand.
Education
B.A., Accounting and A.A., Business Administration -
Thomas More College
Crestview Hills, KY01.1995
Skills
- Caterease
- SalesForcecom
- Microsoft Office
- Accesso
- Emma
- Constant Contact
- Survey Monkey
- Highrise
- WordPress
- Various social media platforms
Hobbies and Interests
Spending time with family; conservation; exercising; travel; BizWomen; MPI; networking; extended learning; volunteering at Women's Crisis Center.
Timeline
Advertising & Loyalty Community Events Manager
Kroger
02.2021 - Current
General Sales Manager
Coney Island
06.2018 - 06.2020
Corporate Sales Manager
Newport Aquarium
12.2016 - 06.2018
Senior Sales Manager
Cincinnati Zoo & Botanical Garden
09.2005 - 11.2016
Business Manager
Clinique
01.2005 - 09.2005
B.A., Accounting and A.A., Business Administration -
Thomas More College
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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