Kathleen Harvey

• Own and manage a $435M private label category, driving strategic product decisions that directly impact revenue and market positioning.
• Develop and execute comprehensive product roadmaps aligned with corporate goals, customer needs, and evolving market trends.
• Lead cross-functional teams across engineering, marketing, sales, operations, and design to deliver new products from concept to launch, on time and within scope.
• Analyze customer feedback, market trends, and competitive data to identify product opportunities and guide strategic planning.
• Manage vendor relationships, and negotiate key terms to support product development initiatives, and ensure high-quality deliverables.
• Define and drive go-to-market strategies in collaboration with marketing and sales teams to maximize product adoption and revenue.

Picture Frames, Easels & Framing Accessories | July 2021 - June 2024

• Led development for 2,800+ SKUs, generating over $400M in annual private label revenue.
• Created trend-forward, strategic product collections aligned with merchant strategy, sales goals, and margin targets.
• Drove innovation initiatives to increase market share and product differentiation.
• Partnered with design teams to develop and adapt trend art that supported brand positioning.
• Led cross-functional meetings to align stakeholders on timelines, product delivery, and execution milestones.

Surfaces: Wood, Ceramic, Plaster, Resin, Leather, Acrylic | 2020 - July 2021

Interim Director of Product Development | Feb 2021 – July 2021

• emporarily led a team of 10 (7 Product Managers, 3 Associate PMs), overseeing 13,000+ SKUs and $455M in annual sales.
• Managed strategic sourcing and development for 1,500+ SKUs contributing $114M in annual private label revenue.
• Evaluated sales plans and gross margin goals to ensure category profitability and growth.
• Championed process improvements and led best practice forums to streamline cross-functional execution.
• Partnered with design and trend teams to ensure relevant and timely seasonal assortments.
• Identified whitespace and innovation opportunities to refresh and grow the product portfolio.

Jewelry, Hair Accessories, Beauty, SLGs, Sunglasses | June 2017 - June 2020

• Owned end-to-end development for 4,000+ SKUs, resulting in $95M in yearly private label sales.
• Identified assortment gaps and developed trend-right products to improve customer engagement and expand market share.
• Attended international trade shows and conducted trend research to inform product strategy and seasonal line planning.
• Analyzed performance data to identify category opportunities, improve SKU productivity, and support merchant strategy.
• Partnered with suppliers and design teams to deliver the right products at the right time across diverse subcategories.

• Performed competitive analysis to inform product development strategy.
• Collaborated with the Product Manager to drive trend program development.
• Supervised project timeline management ensuring adherence to deadlines.
• Facilitated innovative product development discussions.

• Achieved a 9.4% increase in annual sales within one year through effective development and implementation of business strategy.
• Collaborated with product development to create 775 new SKUs swiftly for the 'Craft It' Plan-O-Gram at Michaels.
• Developed business plan utilizing comprehensive market research, successfully generating over $70M through strategic programs.

• Managed $40M+ annual revenue business in distribution.
• Managed the execution of purchase orders for high-priority military contracts and large-scale projects.
• Analyzed resource allocation to mitigate lost sales and enhance product availability.
• Addressed concerns related to accounting, receiving, and customer-rejected quality.

• Managed inventory and purchase orders for 28 brands, 1,400 SKUs, and 1,200 stores.
• Designed ad plans, ensuring accuracy in all monthly and weekly promotions.
• Accelerated processing of open purchase orders to guarantee timely delivery to more than 1,200 locations.
• Balanced inventory through effective negotiations on vendor returns.
• Handled quality issues with stores, sales representatives, and customers.