Kathleen Jansen
Summary
Data-driven Visual Manager with progressive career experience in retail management. Strengths in creative design and merchandising to attract new business and increase revenue. Managing and leading teams of store managers to successfully execute strategic plans and brand standards.
Overview
23
23
years of professional experience
Work History
Sales and Visual Manager
West Elm Outlet
01.2019 - 01.2023
- Directed and lead preparation for all store product presentations, floor moves and direction to team for overall look and feel of the store.
- Led weekly meetings with design teams to discuss upcoming projects and initiatives.
- Analyzed customer feedback data from surveys to determine changes needed in visual presentation.
- Developed floor plans for new stores which included selection of mannequins, fixtures, props.
- Worked closely with buyers on assortment plans for each season's trends and collections based on market research data provided by them.
- Organized special events such as fashion shows, trunk shows, and other promotions.
- Coordinated with vendors for product placement and display needs.
- Collaborated with marketing team to ensure consistency between visuals and promotional campaigns.
- Directed photo shoots for catalogs and other marketing collateral material.
- Conducted routine audits of stores' merchandise levels, stockroom organization, and overall cleanliness.
- Managed budgets for all visual projects, ensuring cost effectiveness of materials used.
Owner, Director, Designer
Katz Makeup Artistry and Training
01.2000 - 01.2023
- Owned, directed and designed company with a variety of projects which entailed makeup artistry design, recruiting top talent and instructional training development.
Store Manager/Visual
Margaret O'Leary Boutiques
01.2018 - 01.2019
- Originated a training series for associates on all aspects of the retail business including sales, visual merchandising, marketing, and personal customer service.
Assistant Department Manager
Nordstrom
01.2017 - 01.2018
- Trained and coached 45 sales staff members through instructional design methods for women's fashion, jewelry and makeup departments.
Corporate Buyer, Wholesale and Retail Multi-Store Operations Manager
Apricot Lane Boutiques
01.2014 - 01.2017
- Planned and directed the day-to-day operations and oversaw buying for 23 stores, Developed strategies to improve customer service, drive store sales, and increase profitability.
Event And Wedding Planning Owner/Makeup by Kathleen and Avanti Event Planning & Photography
01.2012 - 01.2014
- Owned company with a variety of projects which included event planning, logistics, budgeting, and planning of special events, network events, corporate events, premiere parties, weddings, and off sites.
Macy's By Appointment Executive Personal Shopper
Macy's / Bloomingdales
01.2010 - 01.2012
- Headed all sales, productivity and clientele base in the Macy's by Appointment department
- Enhanced, retained and increased customer service quality and clients fashion wardrobing needs.
Operations Manager/Bridal Party Tuxedo
Men's Wearhouse
01.2007 - 01.2010
- Monitored and prioritized workflow and schedules for 20 team members
- Managed the selection, training, evaluation, supervision, and development of staff.
Tuxedo Manager, Bridal Manager
Wine Country Bride
01.2005 - 01.2007
- Managed all tuxedo sales, rentals, fittings and selection including advertisement for department and overall volume for department.
Regional Trainer
Joe Blasco Cosmetics
01.2001 - 01.2005
- Coordinated and trained all courses pertaining to product knowledge, application and makeup artistry techniques for the Joe Blasco Cosmetics brand for all Northern California Region.
Education
Skills
- Management
- Training Experience
- Merchandising
- Sales
- Marketing
- Advertising
- Promotional Material Design
- Platforms
- Brochures
- Flyers
- Online Marketing
- Content Development
- Website Development
- Blog Site Development
- Social Media Management
- Business Management
- System Management
- Fashion
- Operations Management
- Financial Systems
- Profit and Loss Statements
- Business Planning
- Operations Manual
- Workflow Organization
- Efficiency Improvement
- Space Planning
- Adobe Creative Suite
- Marketing support
- Creative Direction
- Budget Management
- Revenue Forecasting
- Brand Management
- Staff Management
- Business Development
- Cost Control
- Customer Service
- Fiscal Management
- Schedule Management
- Project Planning
- Negotiation and Conflict Resolution
Timeline
Sales and Visual Manager
West Elm Outlet
01.2019 - 01.2023
Store Manager/Visual
Margaret O'Leary Boutiques
01.2018 - 01.2019
Assistant Department Manager
Nordstrom
01.2017 - 01.2018
Corporate Buyer, Wholesale and Retail Multi-Store Operations Manager
Apricot Lane Boutiques
01.2014 - 01.2017
Event And Wedding Planning Owner/Makeup by Kathleen and Avanti Event Planning & Photography
01.2012 - 01.2014
Macy's By Appointment Executive Personal Shopper
Macy's / Bloomingdales
01.2010 - 01.2012
Operations Manager/Bridal Party Tuxedo
Men's Wearhouse
01.2007 - 01.2010
Tuxedo Manager, Bridal Manager
Wine Country Bride
01.2005 - 01.2007
Regional Trainer
Joe Blasco Cosmetics
01.2001 - 01.2005
Owner, Director, Designer
Katz Makeup Artistry and Training
01.2000 - 01.2023