Kathleen Leto
Phoenixville
Summary
Skilled Marketing Manager, with a diversified background in medical sales, marketing and management with a track record of meeting and exceeding goals.
Overview
32
32
years of professional experience
Work History
Marketing Manager
Jefferson Bayada Hospice
Horsham
01.2024 - Current
- Developed marketing strategies to enhance community engagement for hospice services in alignment with Bayada.
- Coordinated outreach programs to raise awareness of end-of-life care options.
- Generated ideas to increase sales through creative promotions.
- Maintained relationships with key customers through regular communication.
- Performed market analysis to better understand target audiences.
- Monitored competitors' activities to keep up with industry trends.
Director LCS Philadelphia
Patient Point
Philadelphia
01.2016 - 10.2023
- As Director LCS Philadelphia at Patient Point, I consulted with local businesses and organizations on communication solutions to engage healthcare providers, patients and caregivers across the entire hospital experience.
- We provided a cohesive end-to-end communication platform that powers more effective engagements.
- As strategic consultants, we worked toward the most efficient and robust solutions for our partners that drive desired results.
Marketing Manager
Angel Companions
Devon
01.2015 - 01.2016
- My primary function and roll involved marketing and promotion of the Home Care agency while acting as a Physician Liaison, to ensure the continued growth of Angel Companions in my designated territory.
- I also was responsible for Case Management and provided On Call support when needed.
- Using established relationships I have in the medical community, I successfully forged new partnerships with other medical facilities and physician groups to co-market and implement new programs while expanding our footprint.
Director of Practice Growth and Development
RMA of Pennsylvania
Allentown
01.2009 - 01.2013
- I was responsible for the growth of the practice by leading overall sales and marketing efforts.
- I successfully increased regions billable revenue by broadening base of referring physicians, satellite offices and affiliate practices as well as promoting brand awareness and utilization of general consumer population.
- Collaborated with partners and senior staff in the opening of a new facility.
Medical Liaison
Greater Lehigh Valley VNA
Allentown
01.2005 - 01.2008
- I was employed as a Full-Time Medical Liaison.
- Responsibilities included making effective persuasive sales presentations to current and prospective referral sources.
- This was achieved through direct marketing to physician offices, assisted living and skilled nursing facilities.
Professional Sales Representative
Reliant Pharmaceuticals
Bridgewater
01.2000 - 01.2005
- As a Full-Time Sales Representative based in Bethlehem, PA, my goal was to deliver superior sales presentations and marketing solutions to physicians in the cardiovascular market.
- I successfully completed training programs and demonstrated technical product knowledge, while meeting and exceeding sales goals.
Professional Sales Representative
Ventiv Health Sales
Bridgewater
01.1998 - 01.2000
- I was employed as a Full-Time Professional Sales Representative based in Allentown, PA for Searle.
- I was responsible for implementing their marketing plan by delivering proficient sales presentations to a defined list of current and prospective customers.
- I have achieved performance goals and objectives for my geographical assignment and have demonstrated comprehensive knowledge of all promoted products.
Sales Representative
Talent Tree Staffing
Florham Park
01.1997 - 01.1998
- I was employed as a Part-Time Sales Representative on the Roche Dermatology program in the Allentown Pennsylvania territory.
- Received specialized training on product related body systems, disease states and competitive products.
- Responsible for understanding and effectively presenting technical material and Roche products to the medical community.
- Performance is tracked by objective retail quotas.
Regional Sales Manager
Advanced Medical Products, Inc.
Columbia
01.1994 - 01.1995
- Responsible for managing the Great Lakes region including specific sales dollar quotas.
- This includes independent sales representatives and management of territory sales managers.
- Managed a staff of ten direct reports.
- Also coordinated with Advanced Medical Products Service Department and Accounting Department on problem accounts and collections.
Education
Double Major - Music Performance, Business Management
UNIVERSITY OF NEW YORK AT BUFFALO
Amherst, New YorkSkills
- Analytical skills
- Effective communicator
- Territory management
- Networking skills
- Relationship management
- Organized and detail oriented
Timeline
Marketing Manager
Jefferson Bayada Hospice
01.2024 - Current
Director LCS Philadelphia
Patient Point
01.2016 - 10.2023
Marketing Manager
Angel Companions
01.2015 - 01.2016
Director of Practice Growth and Development
RMA of Pennsylvania
01.2009 - 01.2013
Medical Liaison
Greater Lehigh Valley VNA
01.2005 - 01.2008
Professional Sales Representative
Reliant Pharmaceuticals
01.2000 - 01.2005
Professional Sales Representative
Ventiv Health Sales
01.1998 - 01.2000
Sales Representative
Talent Tree Staffing
01.1997 - 01.1998
Regional Sales Manager
Advanced Medical Products, Inc.
01.1994 - 01.1995
Double Major - Music Performance, Business Management
UNIVERSITY OF NEW YORK AT BUFFALO