Kathleen McHale
Boston,MA
Summary
Dynamic content creator for TikTok; driving brand collaborations and elevating promotional campaigns. Expert in digital marketing tactics and event coordination, achieving significant audience engagement. Skilled in trend analysis and promotional design, consistently delivering impactful results that enhance brand visibility and foster community connections.
Overview
7
7
years of professional experience
Work History
Event and Social Media Coordinator
Town of Dedham
Dedham, MA
02.2022 - 11.2025
- Supervises team of client chosen vendors, while maintaining a timeline for the event.
- Pre-Planning events including obtaining correct insurance and paperwork, scheduling final walkthrough with vendors.
- Manages various Social Media platforms, organizes paid partnerships with websites.
- Organizes campaigns and large events on Social Media.
Content Creator
TikTok
06.2020 - Current
- Produced unique content for marketing campaigns associated with Barkbox and Crown and Paw.
- Collaborated with brands to elevate promotional advertisements.
- Channel @Lucytheiggy reached 609.7k followers, accumulating 23.3 million likes.
Social Media and Marketing Coordinator
Boston Public Market
Boston, MA
08.2021 - 01.2022
- Strategically planned, implemented and monitored client's social media content and campaigns.
- Increased user base by promoting brand awareness and launching marketing efforts.
- Collaborated to design and produce promotional materials such as brochures, flyers, and banners.
- Conducted market research and competitor analysis to identify trends and opportunities for event promotion.
Social Media Manager
WLAS 102.9
Newton, MA
12.2018 - 05.2021
- Cultivated relationships with musicians, online media outlets, and social media influencers.
- Maintained regular communication with record labels and artists to foster collaboration.
- Produced daily content to engage audiences and promote events.
- Executed marketing strategies for events and shows to enhance visibility.
Education
Bachelor's - Entertainment Media
Lasell College
Newton, MA11.2025
Master's degree - Digital Marketing
Lasell College
Newton, MASkills
- Digital marketing tactics
- Content creation and management
- Social media planning
- Event coordination and execution
- Promotional design
- Brand collaborations
- Trend analysis
- Website administration
References
- Dee Williams, Dee@anotherageproductions.com, Senior Producer, (325) 450-3070
- Rebecca Khimatian, rebeccakhimatian@gmail.com, Event Manager, (401) 862-8738
- Isabella DePalo, isabellardepalo@gmail.com, Freelance client, (513) 915-4377
- John Berges, E.A. game developer, (information available upon request)
Timeline
Event and Social Media Coordinator
Town of Dedham
02.2022 - 11.2025
Social Media and Marketing Coordinator
Boston Public Market
08.2021 - 01.2022
Content Creator
TikTok
06.2020 - Current
Social Media Manager
WLAS 102.9
12.2018 - 05.2021
Bachelor's - Entertainment Media
Lasell College
Master's degree - Digital Marketing
Lasell College