Kathleen O'Connor
New York,NY
Summary
As an analytical and team-oriented individual with regular achievement, self-motivation, and diligent work ethic, I possess strong competencies in written and verbal communication, inventive problem-solving abilities, and goal attainment.
Overview
5
5
years of professional experience
Work History
Senior Account Manager/Account Manager
VideoAmp
04.2021 - Current
- Managed over $15M in digital activation and cross-screen measurement across Pharma, Lifestyle, Fashion and CPG brands, working with agency and brand-direct teams
- Secured over $7M in incremental revenue, driving brand goals forward while maintaining strong client relationships
- Develop and present custom monthly and quarterly performance dashboards and reports to key agency and brand stakeholders across several Holding Companies
- Collaborate with clients to identify optimization opportunities and improve ROI on media investments
- Conduct predictive analysis to forecast future trends and inform strategic decision-making
- Analyze cross-screen performance data within VA platform to provide actionable insights and assist clients in understanding the impact of their media campaigns across linear, digital and social channels
- Play a key role in client onboarding and training initiative to ensure effect utilization of the VideoAmp platform
Marketing Analyst
FDNY
04.2020 - 04.2021
- Analyzed marketing campaign performance data to identify trends and opportunities for improvement in driving donations
- Collaborated with cross-functional team to develop targeting campaigns to effectively reach key audiences.
Digital Innovations Coordinator
Authentic Brands Group
03.2019 - 04.2020
- Covered various accounts including lifestyle, active wear, and entertainment brands including Vince Camuto, Nautica, Prince Tennis, Spyder
- Managed partner relationships on an ongoing basis to align strategies
- Built and presented social/digital strategies to internal teams and partners while assisting with end-to-end marketing strategies
- Created and planned content for social channels and reported on media insights and analytics
- Spearheaded campaigns, created copy and maintained relationships with influencers to promote brands across the portfolio
- Mastered nuances of each social media platform using digital strategy, handled budget tracking for campaigns, and enhanced and maintained strong written and verbal communication skills.
Education
Major: Communications -
Villanova University
Villanova, PA2018
Skills
- Goal and Performance-Oriented
- Teamwork and Collaboration
- Account/Project Management
- Revenue Retention and Growth
- Strategic Planning
- Trend forecasting
- Client Relationship Management/Building
- Proficient in Microsoft Office
Activities
- Memorial Sloan Kettering Cancer Center: Fundraiser and advocate for Fred’s Team/Cycle for Survival
- HEADstrong Foundation fundraiser and advocate
- Captain of the Villanova Women’s Lacrosse Team
- Member of the Student-Athlete Leadership Institute
Awards and Accolades
- HEADstrong Foundation Nicholas E. Collelouri Award recipient 2017
- Villanova Athletics’ Sister Mary Margaret Cribben Award recipient 2016-2017
- Villanova Athletics Department Graduation keynote speaker 2018
- Villanova University Deans’ List, Athletic Directors’ Honor Roll, Big East All-Academic Team
Timeline
Senior Account Manager/Account Manager
VideoAmp
04.2021 - Current
Marketing Analyst
FDNY
04.2020 - 04.2021
Digital Innovations Coordinator
Authentic Brands Group
03.2019 - 04.2020
Major: Communications -
Villanova University
Similar Profiles
Roxy LantiguaRoxy Lantigua
Accounting Manager at VideoAmpAccounting Manager at VideoAmp
Lauren BecerraLauren Becerra
Account Lead at VideoAmpAccount Lead at VideoAmp
Tyler MaudTyler Maud
Senior Client Success Manager at VideoAmpSenior Client Success Manager at VideoAmp
Destany AttawayDestany Attaway
Actress at Central CastingActress at Central Casting
Maurice JonesMaurice Jones
Youth Summer Tag Intern at T.A.GYouth Summer Tag Intern at T.A.G