Kathleen Thompson
Chandler,AZ
Summary
Accomplished marketing professional with over 20 years of leadership experience in enterprise marketing, sales, strategy, and communications across global industries. Recognized for developing impactful campaigns that align with business objectives and consistently meet program goals. Demonstrated success in enhancing partner relationships and customer experiences, significantly boosting overall business performance.
Overview
30
30
years of professional experience
Work History
Director of Partner Programs
BLACKCLOAK
Chandler, AZ
02.2024 - Current
- Created promotional materials and incentives to increase sales through the partner network.
- Identified and organized BlackCloak's participation in industry events, such as conferences, trade shows, webinars, and other speaking engagements, to build brand awareness and thought leadership with partners.
- Launched monthly newsletters for both our B2B and Wealth Management channel partners, reaching over 1,000 contacts.
- Prepared journey maps to track the lifecycle of a channel partner from initial contact to repeat referrals.
Marketing and Sales Consultant
Independent Contractor
Chandler, AZ
06.2016 - 01.2024
- Provided marketing and sales consulting services to clients, advising on strategy, marketing automation, segmentation, customer experience, content marketing, and analytics.
- Produced award-winning, innovative multi-channel content campaigns for a variety of clients.
- Designed partner programs to drive channel and ecosystem growth.
- Generated comprehensive, integrated marketing strategies for clients, yielding a 45% average growth in marketing qualified leads, a 25% growth in site visitors, and over $12M in added revenue.
- Developed marketing analytics and comprehensive dashboards for B2C and B2B corporations.
- Conducted market research utilizing the voice of the customer and focus group sessions to develop persona-based marketing strategies for multiple organizations.
- Leads the marketing assessment process for clients to evaluate available skills and competencies to inform marketing strategic plans and resource recommendations.
Marketing and Sales Consultant
IDENTIV
Santa Ana, CA
08.2022 - 04.2023
- Launched the company’s first SaaS product, bitse.io; included the creation of bitse.io website content, collateral, and management of launch activities.
- Designed and implemented industry-specific Account-Based Marketing campaigns that generated $4M in pipeline.
- Created customer journey maps and segmentation profiles for Identiv's RFID business.
- Developed IoT Partner Program strategy.
- Led the webinar production for Identiv’s RFID products.
Senior Manager Customer Experience
HONEYWELL AEROSPACE
Phoenix, AZ
05.2015 - 05.2016
- Managed the experience of over 2,000 global commercial airline and key airframe-manufacturing customers, comprising Honeywell’s $4 billion Air Transport and Regional (AT&R) business.
- Managed the Performance Accelerator, an online tool delivering customized service bulletins and value calculators to airline customers to drive sales; grew content by 34% and grew users by 55% while realizing $13M in revenue in only one year of operation; received W3 Silver, Silver Quill (IABC), Stevie (Bronze), and Emerging Media Silver awards for both interactive design and marketing programs; represented the program at multiple trade shows.
- Drove an open rate increase from 15% to 24% as the editor of the biweekly Customer Experience newsletter.
- Launched Marketo email campaigns to optimize readership and retention, increasing average click-through rates from 10% to 14.2%.
Marketing Communications Manager
HONEYWELL AEROSPACE
Phoenix, AZ
08.2012 - 05.2015
- Provided strategic marketing and account-based marketing communications expertise and leadership for the Commercial business, including both the AT&R and Business & General Aviation (B&GA) organizations.
- Developed and executed strategic communication plans aligned with organizational objectives.
- Spearheaded comprehensive advertising plans, including the identification of key audiences, messages, and outlets for print and digital applications; partnered with agencies to develop compelling creative to dynamically convey messages while complying with brand standards.
- Directed Honeywell’s presence at the NBAA Conference with a $750,000 budget.
- Led channel partner perception improvement programs tied to industry survey results.
- Managed a budget of $2.2M, ensuring the alignment of financial allocations to strategic goals.
Portal Program Manager
HONEYWELL AEROSPACE
Phoenix, AZ
05.2007 - 07.2012
- Managed the MyAerospace Catalog program, covering aftermarket products, and was responsible for content development, user interface improvements, and functionality enhancements.
- Delivered the first Aerospace Online Catalog to more than 5,000 customers, with tiered pricing, and increased functionality to include multimedia, secure documents, and lead generation tools.
- Drove the process to identify and resolve catalog enhancement requests, to present an improved experience for both internal and external users, maintaining 100% turnaround time fidelity.
- Managed an international team of eight project specialists located in Puerto Rico and Mexicali, MX.
Customer Account Leader
HONEYWELL AEROSPACE
Phoenix, AZ
07.2006 - 05.2007
- Led sales activities and managed customer relationships for Aerospace Components customers.
- Managed key sales accounts for Aerospace Components accounts: Aerospace (Parker, Goodrich, Moog), Lighting (Aviation Partners, PECO, C&D Aero), and Automotive (Ferrari, Peugeot, Renault).
- Established a Voice of the Customer (VOC) process with assigned customers; improved 25% of low-rated attributes within six months.
- Served on the Aero Opportunity Review Council to provide guidance on refining common sales processes.
Sales & Customer Marketing Operations Leader
HONEYWELL AEROSPACE
Phoenix, AZ
07.2004 - 06.2006
- Conducted marketing and sales process improvements to drive efficiencies in customer pursuits.
- Rolled out an aerospace-wide (commercial and defense) process for defining preliminary business cases for sales opportunities yielding a “pursue/no-pursue” decision; the process led to productivity gains and financial savings by streamlining procedures and focusing resources on the opportunities that the business wanted to win.
- Developed recommendations and implementation plans for segmentation, pricing, and channel strategies.
- Trained and certified employees for Six Sigma Green Belt accreditation.
Marketing Analyst
HONEYWELL AEROSPACE
Phoenix, AZ
07.2000 - 07.2004
- Performed research, segmentation, and analysis to guide strategic decisions for the commercial aerospace business.
- Drove process and functionality enhancements for the proprietary Customer Relationship Management (CRM) tool.
- Produced Account-Based Marketing (ABM) methodology for segmenting and prioritizing customers by business model, strategic fit, purchasing behaviors, value drivers, and financial returns.
- Uncovered approximately $4M in savings in a single product line by evaluating cost and pricing structures.
Project Manager, Custom Database Marketing Services
AVNET (formerly GE Access)
Boulder, CO
04.1997 - 01.1999
- Executed database marketing for channel reseller clients.
- Managed relationships and projects for over 75 corporate clients.
- Designed and executed custom database marketing services for clients, yielding average response rates greater than 25%.
- Developed a comprehensive suite of marketing program offerings, emphasizing lead management, market research, and event registration for reseller clients based on a customer needs assessment.
Technical Analyst
RICHARD S. CARSON & ASSOCIATES
Falls Church, VA
08.1994 - 12.1996
- Performed a detailed analysis of existing government systems and identified areas for improvement for the Defense Logistics Agency.
- Created data models using database design techniques such as normalization, denormalization, and entity-relationship diagrams.
Education
Bachelor of Arts - Public Policy/History
DUKE UNIVERSITY
Durham, NCMBA - Marketing & Technology
PEPPERDINE UNIVERSITY
Malibu, CACertificate - Data Science
STANFORD UNIVERSITY
Palo Alto, CACertificate - Customer Experience
W.P. CAREY SCHOOL OF BUSINESS
Tempe, AZSix Sigma Black Belt Certification -
HONEYWELL AEROSPACE
Tempe, AZSkills
- Strategic Planning
- Cross-functional Team Leadership
- Market Analysis
- Program Management
- Marketing Analytics and Dashboards
- Marketing Automation
- Customer Journey Analysis and Design
- Marketing and Sales Process Design
- Budget Planning and Management
Timeline
Director of Partner Programs
BLACKCLOAK
02.2024 - Current
Marketing and Sales Consultant
IDENTIV
08.2022 - 04.2023
Marketing and Sales Consultant
Independent Contractor
06.2016 - 01.2024
Senior Manager Customer Experience
HONEYWELL AEROSPACE
05.2015 - 05.2016
Marketing Communications Manager
HONEYWELL AEROSPACE
08.2012 - 05.2015
Portal Program Manager
HONEYWELL AEROSPACE
05.2007 - 07.2012
Customer Account Leader
HONEYWELL AEROSPACE
07.2006 - 05.2007
Sales & Customer Marketing Operations Leader
HONEYWELL AEROSPACE
07.2004 - 06.2006
Marketing Analyst
HONEYWELL AEROSPACE
07.2000 - 07.2004
Project Manager, Custom Database Marketing Services
AVNET (formerly GE Access)
04.1997 - 01.1999
Technical Analyst
RICHARD S. CARSON & ASSOCIATES
08.1994 - 12.1996
Bachelor of Arts - Public Policy/History
DUKE UNIVERSITY
MBA - Marketing & Technology
PEPPERDINE UNIVERSITY
Certificate - Data Science
STANFORD UNIVERSITY
Certificate - Customer Experience
W.P. CAREY SCHOOL OF BUSINESS
Six Sigma Black Belt Certification -
HONEYWELL AEROSPACE
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