Kathleen Schechner

• Coordinated all logistics and deliverables for trade shows
• Worked with exhibit house, printing vendors, and exhibitor services vendors to ensure timely, cost-effective execution
• Worked in Constant Contact to develop comprehensive email campaigns and email lists
• Utilized Wordpress to develop website pages and links as part of campaigns
• Planned and created B2B content for social media, websites, print materials, and digital collateral, including Facebook, Linkedin, Instagram, Twitter, endosoft.com and more
• Lead innovative, dynamic B2B marketing team to develop and execute creative, strategic B2B marketing communications plans
• Worked collaboratively with international stakeholders to create innovative global B2B campaigns
• Developed individualized communications plans for various B2B marketing segments and government agencies
• Conceptualized, produced, and edited video for B2B trade shows, https://youtu.be/OMpeHS4KE-Q

• Advised top-level management on advertising and marketing communications strategy
• Cultivated marketing strategies within each organization, used proven adult learning techniques
• Creative and project management for all campaigns

• Coordinated and executed direct B2B customer email campaigns, including writing and creation utilizing Eloqua and Siesales (Salesforce)
• Utilized Sprinklr to disseminate social media posts to non-marketing team members
• Coordinated customer online events, from invitation to execution
• Developed B2B website updates for externally B2B facing website for www.siemens.com
• Established best practices/marketing plans for externally focused onsite B2B User Group Meetings focused on enhancing customer involvement
• Raised attendance levels from 53% to over 60

• Advised top-level management on advertising and marketing communications strategy
• Cultivated marketing strategies within each organization, used proven adult learning techniques
• Creative and project management for all campaigns

• The Saratogian, Community News and Boston Herald, Managed multi-level sales advertising and B2B accounts and collaborated on promotional media inquiries based on community need
• Coordinated external media campaigns included print and digital media, including SEM, SEO, Native, social media for local clients
• Developed creative advertising strategies in print and digital media

• Marketing Mentors
• Advised top-level management to identify strategic marketing communications direction for their organization and executed complete B2B and B2C Marketing Communications Campaigns
• Strategized and managed marketing communications for Head Start educational program
• Developed extensive local media contacts and strategies for clients, including RFPs
• Cultivated marketing within each organization, used proven adult learning techniques
• Project management in externally focused advertising
• Trained employees from each organization to handle day-to day marketing communication tasks, such as social media, Customer Relationship Management software and more.

• Department closed by hospital in October ’16), Established unprecedented connections with local media for communications and public relations, enabled positive press previously unattainable
• Handled public speaking and development of presentations for CEO, including internal and external newsletter writing, development and distribution
• Strategized and delivered internal communications via the hospital intranet, email and more

• Developed and implemented internal communication plans and training programs that aligned hospital workforce with key organizational strategies and initiatives
• Created internal communications and first-ever CEO video series
• Led hospital blog development and promotion for CEO and Chief Nursing Officer
• Served as lead administrator for the hospital’s online learning management system
• Handled course development, curriculum management and mandated reporting
• Developed first hospital webinar development and train-the trainer webinar training
• Created interactive employee handbook, linked to over 500 pages on the hospital intranet
• Led successful intranet redevelopment and launch, viewed by over 75% of staff daily

● Successfully promoted online program: reached an unprecedented yearly new student growth of up to 15 percent through innovative, integrated, and effective integrated marketing strategies.

● Created brand new innovative, successful CRM strategy for the colleges first CRM system

● Developed sophisticated communications plan for the college’s three underperforming centers, that saw a 15% application increase and became top-level admissions across the college.

● Successfully promoted online program: reached an unprecedented yearly new student growth of up to 15 percent through innovative, integrated and effective integrated marketing strategies.

● Developed messaging for the college’s Vice President of Enrollment Management

● Developed and successfully coordinated marketing campaigns

● Strategized budget development and management

● Created marketing materials to promote programs and events

● Supported the college’s brand initiatives and coordinated marketing.

● Developed and served as editor in chief/CDL newsletter

• General Electric (GE) B2B projects globally
• Accomplished publicity for IEEE Semiconductor conference in publications such as New York Times

Did not complete

Master’s/MBA Courses Included:

● Reputation Management

● Corporate Communications

● Writing and Communications

● Strategic Communications

● Adult Learning Methodology