Kathlyn Martin
Moorestown,NJ
Summary
Innovative Marketing Manager with 6+ years of experience implementing successful strategic and tactical marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement, bringing solid history of success in boosting program operations efficiency, conversion rates and performance.
Overview
7
7
years of professional experience
Work History
Affiliate Marketing Manager
Gen3 Marketing
01.2019 - Current
- Led the planning and implementation of product launches, collaborating with cross-functional teams to ensure seamless execution and meet project timelines.
- Developed and executed integrated marketing campaigns across multiple digital, social media, email, and print channels.
- Conducted market research and competitor analysis to identify emerging trends and opportunities, providing recommendations for enhancing marketing strategies and improving customer engagement.
- Managed and optimized digital marketing campaigns, like social media advertising, resulting in increased website traffic, lead generation, and conversion rates.
- Created and curated compelling content for various marketing materials, such as websites, internal networks, social media posts, and email newsletters, aligning with brand guidelines and target audience preferences.
- Utilized marketing analytics tools to track and analyze key performance metrics, generating actionable insights and implementing data-driven optimizations.
- Oversaw developing and maintaining marketing collateral, ensuring consistent branding and messaging across all channels.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Volunteer Social Media Specialist
Kool Vibe Sports
01.2023 - Current
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Increased customer engagement through social media.
- Managed social media accounts for clients, generating interest for existing and upcoming events.
- Obtained, attributed and wrote compelling captions and other text for photos, video and other graphics for both print and online use.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Tracked and analyzed social media and online marketing initiatives.
- Implemented and maintained editorial calendar for clients' social media channels, which helped clients reach KPIs.
Accounts Payable Specialist
Asplundh Tree Expert
02.2018 - 11.2018
- Processed invoices and journal entries with efficiency and accuracy, resulting in decreased discrepancies.
- Applied proper codes to invoices, files, and receipts to keep records organized and easily searchable.
- Reached out to vendors and customers to verify information and follow up on client issues.
- Prepared month-end closing entries for detailed reporting and recordkeeping.
- Produced month-end closing reports and provided actionable suggestions on remittance for quick resolution.
- Developed client rapport by efficiently addressing incoming correspondence and resolving 100 A/P inquires per day.
- Used advanced software skills to produce high-quality documents, reports and presentations such as Zebra, Peoplesoft and Excel.
Assistant Account Executive
SmartMark Communications
07.2017 - 11.2017
- Identified prospects and initiated sales proposals to close new business.
- Routed creative elements through internal approval process to meet contract obligations.
- Drafted proposals, conference reports, status reports and client correspondence.
- Collaborated with communication department to produce publications, website and electronic communications for project specifications.
- Coordinated digital and hard copy distribution of PSAs to local media partners.
- Performed media outreach to trade, business and broadcast outlets.
- Developed press releases, articles, newsletters and other marketing materials.
Marketing and Communications Intern
Spark Program
09.2016 - 01.2017
- Wrote and distributed press releases and social media content for clients and company.
- Created informative and entertaining posts for client's Twitter, Facebook, and Instagram pages.
- Optimized social media content for maximum engagement and reach.
- Conducted daily updates to social media profiles to boost company online presence.
- Responded to comments, posts, and questions from various channels.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Performed event coordination for larger events and gatherings.
Volunteer Public Relations Specialist
PAR Recycleworks
01.2017 - 05.2017
- Coordinated press releases and handled press inquiries for PAR Recycleworks during their E-Waste event.
- company.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Managed event logistics and operations.
- Developed post-event reports to determine effectiveness of each event.
- Designed and implemented efforts to publicize events and promote sponsorships.
Education
Bachelor of Arts - Public Relations
La Salle University
Philadelphia, PA05.2017
Skills
- Social Media Content Creation
- Promotion and Advertising
- Budget Planning
- Competitive Analysis
- Campaign Management
- Customer Relationship Management
- Digital Marketing
- P&L Management
- Revenue Growth
- Revenue Forecasting
Timeline
Volunteer Social Media Specialist
Kool Vibe Sports
01.2023 - Current
Affiliate Marketing Manager
Gen3 Marketing
01.2019 - Current
Accounts Payable Specialist
Asplundh Tree Expert
02.2018 - 11.2018
Assistant Account Executive
SmartMark Communications
07.2017 - 11.2017
Volunteer Public Relations Specialist
PAR Recycleworks
01.2017 - 05.2017
Marketing and Communications Intern
Spark Program
09.2016 - 01.2017
Bachelor of Arts - Public Relations
La Salle University
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