Kathryn A. Hendricks

As an Associate Governmental Program Analyst (AGPA) with the State of California, I supported the development and implementation of a new, statewide Population Health Management (PHM) initiative aimed at improving health outcomes and advancing health equity across Medi-Cal populations.

• Assisted with day-to-day operations, working efficiently and productively with all team members.

As a Marketing and Sales Manager specializing in dermatology and plastic surgery, I led strategic initiatives that drove patient acquisition, engagement, and practice profitability. I collaborated closely with physicians, clinic teams, and industry partners to develop data-driven marketing campaigns, optimize sales funnels, and implement growth strategies tailored to the unique demands of aesthetic medicine.

My role bridged clinical excellence with commercial strategy—positioning practices for sustained success through strong brand development, targeted digital marketing, referral networks, and in-practice promotions.

• Developed persuasive sales pitches tailored to individual client needs, ensuring a high conversion rate from prospect to customer.

Independent Sales Representative for the following territories: Northern California, Oregon & Washington State.

• Maintain & build profitable Book of Business selling exclusively to Dermatologists and Plastic Surgeons.

Integral player in Pre-Employment process. Responsible for new hire customer care professional base (~3000 remote employees, 47 states).

Key Accomplishments:

• Assisted with the implementation of online Pre-Employment tool iCIMS.

Performance-driven manager to small office, organizing work of ~12 privately owned companies. Managed Client representation and distribution for small magazine.

• Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.