Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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Kathryn Bernal

Kathryn Bernal

Mira Loma,CA

Summary

Dynamic sales management professional with a proven track record at Walmart, excelling in operations management and team leadership. Skilled in enhancing customer satisfaction and driving revenue growth through effective communication and strategic sales initiatives. Recognized for developing talent and implementing efficient processes that significantly improved performance metrics.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Coach - Sales Management

Walmart
12.2017 - 01.2023

Manage multiple departments. Help improve processes and merchandising standards. Direct leads and associates in interpretation, administration and exceed sales goals while supporting excellent customer satisfaction scores. Manage financials and increase sales to LY, gross margin, shrink to LY and variable profit contribution. Talent management by recognizing, coaching, developing and promoting associates. Ensure freight flow of merchandise is processed within 24 hours. Manages hiring and interview processes. Implement new procedures and technologies to improve efficiency and streamline operations. Opening and closing of the store.

Sales Manager

Sears Holdings Corporation (Kmart)
03.2010 - 03.2017
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
  • Implemented systems and procedures to increase sales.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.

Sales Manager

JCPenney
01.2007 - 07.2009
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
  • Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
  • Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
  • Increased sales force productivity by introducing sales automation tools and streamlining administrative tasks.
  • Enhanced team performance with comprehensive training sessions, focusing on product knowledge and sales techniques.
  • Implemented comprehensive customer relationship management strategy, improving client satisfaction and loyalty.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Implemented systems and procedures to increase sales.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.

Assistant Manager

Kohl's Department Stores, Inc
01.2003 - 05.2006
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Maintained a clean, safe, and organized store environment to enhance the customer experience.
  • Developed strong working relationships with staff, fostering a positive work environment.
  • Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
  • Improved customer satisfaction by addressing and resolving complaints promptly.
  • Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
  • Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
  • Enforced company policies consistently while handling disciplinary actions when necessary with fairness and respect.
  • Increased sales through effective merchandising strategies and targeted promotions.
  • Conducted employee performance evaluations, providing constructive feedback for growth and development.
  • Led weekly team meetings to discuss goals and review performance, fostering culture of continuous improvement.
  • Enhanced team productivity by streamlining operational processes.
  • Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.

Department Supervisor

Mervyn's Department Store
01.1998 - 01.2003
  • Maintained stock of items, cleanliness, organization, and provided excellent customer service.
  • Trained new employees on overall company and department-specific policies and procedures.
  • Managed team of 8 employees, delegated tasks and held each employee accountable for completing assignments.
  • Conducted performance evaluations for employees, providing constructive feedback and identifying opportunities for growth or improvement.
  • Mentored junior staff members to develop their skills and advance within the company, increasing overall productivity and team performance.
  • Fostered a positive working environment by actively engaging in team-building activities, promoting open communication channels, and recognizing individual achievements.
  • Handled cash register, returns, and refunds.
  • Enhanced department efficiency by streamlining processes and implementing new strategies.
  • Walked through department multiple times each shift to evaluate and correct issues such as cleaning and stock replenishment needs.
  • Marked-down clearance items and relocated merchandise to proper store areas.
  • Maintained focus during busy times and delegated tasks to employees to keep business running smoothly.

Education

Valencia High School
Placentia, CA

Skills

  • Effective communication
  • Group leadership
  • Personable and friendly
  • Building relationships
  • Task delegation
  • Performance evaluation
  • Operations management
  • Schedule oversight
  • Media relations
  • Compliance management

Certification

Forklift, fine jewelry, first aid

Languages

Spanish
Native or Bilingual

Timeline

Coach - Sales Management

Walmart
12.2017 - 01.2023

Sales Manager

Sears Holdings Corporation (Kmart)
03.2010 - 03.2017

Sales Manager

JCPenney
01.2007 - 07.2009

Assistant Manager

Kohl's Department Stores, Inc
01.2003 - 05.2006

Department Supervisor

Mervyn's Department Store
01.1998 - 01.2003

Valencia High School