Summary
Overview
Work History
Education
Skills
Certification
Work Availability
Software
Accomplishments
Languages
Quote
Timeline
BusinessAnalyst
Kathryn Binhammer

Kathryn Binhammer

Cedar Rapids,IA

Summary

Digital marketing professional with 11 years of experience and a proven track record in developing and implementing effective strategies that drive brand growth and customer engagement. Recognized for strong collaboration skills and consistent achievement of results. Proficient in search marketing, content marketing, and data analytics with a reliable and flexible approach that adapts to evolving needs. Quick learner with advanced computer software skills. Established strong communication channels with team members as a hardworking analyst focused on completing tasks quickly and reliably. Committed to the success of the business and the team, striving to reflect dedication in performance.

Overview

11
11
years of professional experience

Work History

Digital Strategist

CRST Transportation Solutions
Cedar Rapids, IA
11.2022 - 10.2024
  • Measured and evaluated brand digital performance to present weekly findings to management.
  • Managed search engine marketing budgets and tracked campaign performance.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • A-B tested ad campaigns to optimize performance and drive hires to meet business needs.
  • Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
  • Monitored online trends, conversations and innovations to optimize strategies.
  • Maintained in-depth understanding of industry practices and trends to best reach potential hires.

Marketing Analyst

Independent Contractor, Iowa Solutions
Cedar Rapids, IA
04.2022 - 03.2023
  • Optimized content for search engines and lead generation while analyzing projects to improve strategies
  • Forecasted and tracked marketing and sales trends, analyzing collected data
  • Helped advertisers identify optimal strategies based on current and thorough understanding of market
  • Managed SEO and SEM Marketing.

Digital Performance Analyst

Hibu
Cedar Rapids, IA
04.2017 - 11.2022
  • Finish all tasks & job duties, adhering to deadlines to avoid delays
  • Complete all assigned tasks
  • Maintain mastery & knowledge of management systems & databases
  • Participates in seminars & additional training to expand knowledge & skills
  • Require minimal oversight to complete job tasks
  • Addressed concerns quickly to avoid lasting issues
  • Follow established guidelines & procedures
  • Seek out opportunities to go beyond requirements & support business targets
  • Maintain a good working relationship with co-workers & management
  • Assisted team members & managers with tasks & projects
  • Optimize advertising campaigns to ensure campaigns perform to achieve the most relevant & direct to leads to their business through their website using their budget within their target KBmarketing area
  • Return customer calls & emails within a timely manner
  • Maintain Certification for Search Engine Marketing
  • Maintain other Google Certifications for Marketing.

Campaign Coordinator

Hibu
Cedar Rapids, IA
11.2014 - 04.2017
  • Addressed and resolved sales and client product complaints empathetically & professionally
  • Accurately documented, researched & resolved sales & client issues
  • Mastered customer service management systems and databases
  • Met or exceeded service & quality standards every review period
  • Received & maintained Search Engine Marketing certification.

PRIME

Hibu
Cedar Rapids, IA
01.2014 - 11.2014
  • Promptly & empathetically handled sales concerns & complaints
  • Accurately utilized management systems & databases to help sales edit and submit orders
  • Met or exceeded service & quality standards every review period
  • Was flexible when asked to help out with Inquiry queue & accurately utilized systems to help clients with basic Yellowbook concerns while in that queue
  • Took on extra projects from managers & completed project tasks in a timely manner.

Assistant Manager

Chick-fil-A
Cedar Rapids, IA
07.2013 - 01.2014
  • Was responsible for interviewing & hiring team members
  • Was responsible for all disciplinary action up to & including termination when necessary
  • Identified & corrected problem areas within team or product
  • Personally trained team member to meet & exceed performance goals
  • Maintained high standards of customer service consistently & developing the team to do so as well
  • In charge of staff scheduling for all shifts & managing time off requests
  • Prepared & delivered catering orders
  • I was responsible for register information & fund tracking for every shift for registers and safe balances
  • Maintained my Food Safety Certification for the state of Iowa
  • Communicated with the team during each shift to ensure it ran smoothly
  • Inventory management & truck intake done weekly
  • Cut down food waste through product analysis & team management
  • Required minimal oversight to complete job tasks, meeting all deadlines & goals.

Education

High School Diploma -

Thomas Jefferson High
Cedar Rapids, IA

Skills

  • Multi-tasking
  • Efficient
  • Strong communication skills
  • Developed customer service skills
  • Problem-solving
  • Analyze data
  • Industry trend monitoring
  • Evaluate campaigns
  • Prepare detailed reports
  • Marketing Strategy Development
  • Keyword Research

Certification

  • Google Ads Certification - Google.
  • HubSpot Content Marketing Certification - HubSpot Academy.
  • Ahrefs Academy SEO Training Course- Ahrefs.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software

CRM

Siebel

TapClicks

HubSpot

Tenstreet

DIAD

Microsoft Office

Mediapro

Ghost

Duda website builder

AHREFs

Accomplishments

  • Achieved an increase in truck driving hires by 40%
  • Managed monthly budgets for paid advertising from $200-$350,000 efficiently and with a consistent result rate ranging from 1.5%-56% depending on budget and industry
  • Maintained customer service and food quality resulting in a 95% customer satisfaction rate during my shifts

Languages

English
Native or Bilingual

Quote

The real test is not whether you avoid this failure, because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.
Barack Obama

Timeline

Digital Strategist

CRST Transportation Solutions
11.2022 - 10.2024

Marketing Analyst

Independent Contractor, Iowa Solutions
04.2022 - 03.2023

Digital Performance Analyst

Hibu
04.2017 - 11.2022

Campaign Coordinator

Hibu
11.2014 - 04.2017

PRIME

Hibu
01.2014 - 11.2014

Assistant Manager

Chick-fil-A
07.2013 - 01.2014

High School Diploma -

Thomas Jefferson High
Kathryn Binhammer