KATHRYN BURNS
Santa Barbara,CA
Summary
Strategic and decisive Senior Product Management leader using expertise honed through multi-disciplinary leadership roles spanning 20+ years in medical devices and healthcare. Combine industry standards and LEAN methodologies with real-world experience to develop and deliver customer solutions. Dynamic change agent inspiring trust in team and client relationships, consistently delivering organization-spanning improvements. Excellent communication and influencing skills with proficiency in building and developing teams in highly competitive markets.
Overview
20
20
years of professional experience
Work History
SOFTWARE SENIOR PRODUCT MANAGER
Arthrex
Santa Barbara, CA
01.2019 - 05.2026
- Manage development and growth of 3D-printed surgical training model business, establishing evaluation protocols, sales and order processing, revenue recognition, and collaboration with manufacturing to improve efficiency. Achieved 150% revenue growth and expanded product portfolio by 100%.
- Collaborated with vertical product managers to evaluate surgical challenges, defining critical user requirements, and identify potential new solutions within the surgical suite. Trained on new technologies, including augmented reality, AI/ML/CV learning, trackerless navigation, and robotics.
- Manage software product development of class II medical devices for an embedded surgical platform through SDLC. Focus on human-centered design and optimization of the surgeon experience with a superior imaging product to meet market, financial, and corporate growth objectives.
- Lead development of prototype and proof of concept features utilizing machine learning and computer vision, expanding the software roadmap inclusive of AI/ML/CV products to further improve the efficiency of surgical workflow and imaging.
- Developed software monetization platform for embedded products expanding market reach and creating a new revenue stream of $3.5+M annually. Successfully accomplished operational changes (SAP) to support the global launch of the initiative.
- Led software development and product launch of a SaaS platform, including web and mobile apps, for a patient reporting tool to provide robust multimedia surgical reports and improve patient education. Collaborate with PMO, usability, and software development teams to design and deliver MVP products. Create a comprehensive suite of launch materials to establish a captivating print, video, and web presence.
- Manage product roadmaps, collaborating with KOLs to capture surgical imaging and reporting needs to help surgeons treat their patients better using the latest technology, evaluating technology fit with workflow needs. Manage and mentor interns in Arthrex products and product management principles.
SENIOR PRODUCT MANAGER
Genalyte
San Diego, CA
01.2017 - 01.2019
- Product management of IVD medical devices, immunoassays, and associated cloud laboratory platforms, including web and mobile applications, for moderate to high complexity immunoassays. Managed upstream marketing, including product development, product roadmap, KOL relationships, market research, and segmentation strategy.
- Contributed to pending FDA 510k submission of a Class II IVD medical device.
- Developed implementation strategy and launched commercialization of in-office physician laboratory services implementing 15 physician sites within six months, with pipeline growth potential to grow by 200% in Q1 of 2019.
- Work closely with design and UX/UI teams to optimize clinical workflow through Cloud Lab functions to increase testing efficiency and improve turnaround times by 35%.
SENIOR PRODUCT MANAGER
DJO Global
Vista, CA
01.2015 - 01.2017
- Managed all aspects of global marketing for a $100M product portfolio of Class III medical device portfolio. Upstream responsibilities included product development, market research, global forecasting, product roadmap, revenue targets, lead generation, and budget management. Downstream responsibilities included strategic market planning, managing KOL relationships, marketing strategy, product quality management, product positioning, collateral development, and lifecycle management.
- Collaborated on the development of next-generation devices with projected incremental revenue of $30M over five years, requiring close collaboration with engineering, regulatory, quality, and manufacturing teams to achieve successful FDA PMA submission.
- Collaborated with Sales Leadership, Clinical Affairs, and Finance to design and develop educational and competitive marketing tools to clearly differentiate product technology and efficacy to drive domestic and international sales. Manage and assist regional and national marketing and sales events.
- Updated and implemented a new sample program resulting in projected annual savings of $500,000.
MARKETING PROJECT MANAGER
LifeWave
San Diego, CA
01.2013 - 01.2015
- Managed product launches and global marketing projects with cross-team collaboration to ensure smooth and effective execution of marketing projects. Managed the most successful product launch in company history with a 30% increase in overall sales revenue within 6 months.
- Established global marketing strategy and improved the project execution process, resulting in precise project scope, defined risk mitigation steps, budget tracking, and improved resource allocation.
- Managed successful website rebuild and rebranding initiative with a 15% increase in distributor recruitment within 6 months.
MANAGER, INTEGRATIVE MEDICINE AND WELLNESS
Palomar Health
Poway, CA
01.2012 - 01.2013
- Strategic plan development, management, and implementation of corporate wellness program for 5,000+ employees. Managed contract fulfillment, outcomes reporting, and strategic program development, including integration of acupuncture and other healing services into traditional medical practice models.
CLINICAL APPLICATION SPECIALIST
GE Healthcare
San Diego, CA
01.2006 - 01.2012
- Managed customer transition of diagnostic cardiology and hospital system integration (ADT, Orders, EMR, and Billing) to wireless technology through workflow analysis, clinical application training, and process improvement using LEAN strategies. Managed group and individual training for Class III medical devices, both hardware, and software, for diagnostic cardiology.
- Developed numerous award-winning training programs including field engineers' training of customers (Executive Leadership Award), innovative customer training solutions that generated $10K+ per event (Clear Thinker Management award), and national sales team training (Inclusiveness Management Award).
ACCOUNT MANAGER
HealtheTech
- Served as an outside account manager for west coast customers of metabolic testing devices, managing marketing, and recurring sales.
REGIONAL OPERATIONS MANAGER
FitWell Associates
- Operations manager for six regional corporate fitness centers, managing staff, contracts, and ongoing business development.
EXERCISE PHYSIOLOGIST
Swedish American Hospital
- Worked outpatient physical therapy and cardiac rehabilitation developing therapeutic exercise and aquatic therapy programs, cardiac monitoring, and case management of patients, and initiated neuromuscular re-education program.
Education
MBA - Project Management
Capella University
BS - Kinesiology and Exercise Science
Northern Illinois University
Product Strategy Certificate -
Kellogg School of Management
AI Driven Product Strategy Certificate -
Kellogg School of Management
SCRUM Product Owner Certificate -
SCRUMstudy
Mindful Outdoor Experience Guide -
Kripalu School of Outdoor Leadership
Skills
- SCRUM
- Agile Methodologies
- MS Project
- MS Office Suite
- MS Teams
- JIRA
- JAMA
- Meeting Platforms (Zoom, WebEx, etc)
- Various AI tools
Professional Speaking Engagements
- 4th Annual Medical Device and Diagnostic Software Development and Compliance Conference, Boston, MA, 10/18/22, Medical Device Software Product Strategy: Key Issues, Challenges and Solutions.
- 5th Annual Medical Device and Diagnostic Software Development and Compliance Conference, Boston, MA, 10/18/23, Enhancing the Software Application Horizon: Use of AI/ML in Medical Devices.
Timeline
SOFTWARE SENIOR PRODUCT MANAGER
Arthrex
01.2019 - 05.2026
SENIOR PRODUCT MANAGER
Genalyte
01.2017 - 01.2019
SENIOR PRODUCT MANAGER
DJO Global
01.2015 - 01.2017
MARKETING PROJECT MANAGER
LifeWave
01.2013 - 01.2015
MANAGER, INTEGRATIVE MEDICINE AND WELLNESS
Palomar Health
01.2012 - 01.2013
CLINICAL APPLICATION SPECIALIST
GE Healthcare
01.2006 - 01.2012
Mindful Outdoor Experience Guide -
Kripalu School of Outdoor Leadership
SCRUM Product Owner Certificate -
SCRUMstudy
AI Driven Product Strategy Certificate -
Kellogg School of Management
Product Strategy Certificate -
Kellogg School of Management
BS - Kinesiology and Exercise Science
Northern Illinois University
MBA - Project Management
Capella University
EXERCISE PHYSIOLOGIST
Swedish American Hospital
REGIONAL OPERATIONS MANAGER
FitWell Associates
ACCOUNT MANAGER
HealtheTech