Katy Cianfrocco
San Diego,CA
Summary
Hands-on Media Buyer with over 3 years of experience. A dynamic problem solver with analytical and creative thinking skills. Personable leader with passion for planning and supervising diverse media campaigns. Clear understanding of digital marketing across Facebook and TikTok.
Overview
4
4
years of professional experience
Work History
Senior Media Buyer
Saddle Rock Legal Group, LLC
09.2022 - 01.2024
- Managed over $5M in advertising spend on key social media platforms (Meta and TikTok).
- Directed several mass tort campaigns resulting in thousands of signed contracts which contributed to an approximate ROI of 140%.
- Oversaw internal marketing operations and led four-person team in campaign strategy and execution.
- Developed a comprehensive marketing campaign for a new mass tort, scaling campaign to $1M in 4 months, while hitting target costs and KPI goals.
- Tested various kinds of ads on Facebook e.g. lead ads, call campaigns and A/B tested landing pages to increase conversion rates.
- Exemplified problem solving skills by utilizing tracking software to identify attribution errors, improving data accuracy by 15%.
- Diligently worked closely with call center to analyze phone calls in order to maximize efficiency.
- Fostered vendor relationships for advantageous media opportunities.
- Synthesized market trends to update campaign messaging and compliance.
Media Buyer
A4D, LLC
07.2021 - 09.2022
- Managed $3M in budget while maintaining an overall ROI of 20%.
- Conducted comprehensive market analysis to pinpoint primary audiences and effectively strategized ad campaigns for lead generation and eCommerce.
- Implemented A/B testing to refine targeting approaches and creative elements, ensuring campaign optimization and scalability.
- Exceeded profit targets by 20% within first three months.
- Executed strategic budget allocations to enhance ROAS daily.
- Provided actionable insights from weekly performance reports.
- Got promoted from Junior Media Buyer after 6 months.
Media Buyer
DNA, LLC
01.2021 - 06.2021
- Managed daily campaign creation and analysis, optimized return on ad spend through keyword research.
- Created and analyzed 30 campaigns daily for optimization.
- Successfully scaled multiple campaigns to meet strategic goals.
- Diligently monitored campaign budgets to ensure cost-effectiveness.
Customer Service Representative
AutoAnything
07.2020 - 01.2021
- Maintained customer satisfaction rating of 90% by offering best-in-class customer service in all interactions with new and existing customers.
- Resolved more than 75 customer issues daily through customer relations software (Zendesk).
Management Trainee
Enterprise Rent-A-Car
07.2019 - 07.2020
- Attended 2 Elite-to-Eat sales events for top earners by consistently exceeding sales goals.
- Appointed manager on duty of satellite location, where I independently operated 60-car branch and planned rental fleet to accommodate up to 15 rentals per day.
- Marketed rental car services, features and benefits to dealerships, body shops and other various businesses multiple times per week.
Education
Bachelor’s Degree in Marketing -
San Diego State University
San Diego, CA05.2019
Skills
- Digital Advertising
- Lead Generation
- Social Media Advertising
- Team Leadership
- Data Analysis
- Budget Management
- Microsoft Office Proficiency
- Strong Math Skills
- Proficient in Excel and Google Sheets
- Problem Solving
Timeline
Senior Media Buyer
Saddle Rock Legal Group, LLC
09.2022 - 01.2024
Media Buyer
A4D, LLC
07.2021 - 09.2022
Media Buyer
DNA, LLC
01.2021 - 06.2021
Customer Service Representative
AutoAnything
07.2020 - 01.2021
Management Trainee
Enterprise Rent-A-Car
07.2019 - 07.2020
Bachelor’s Degree in Marketing -
San Diego State University
Similar Profiles
Atleigh TraceyAtleigh Tracey
Intake Specialist at Saddle Rock Legal GroupIntake Specialist at Saddle Rock Legal Group
Ashlynn RichAshlynn Rich
Team Lead/Trainer at Saddle Rock LegalTeam Lead/Trainer at Saddle Rock Legal
Emerald NelsonEmerald Nelson
Coach at Saddle Rock School Of GymnasticsCoach at Saddle Rock School Of Gymnastics