Kathryn Colina

Successfully facilitated the expansion of partner program benefits and initiatives, resulting in:

• A 50% increase in partner visibility on organic and paid social media channels.
• 10 collaborative content projects, driving engagement and awareness.
• Development of 20 digital and physical assets for partner onboarding and events.
• Creation of a comprehensive partner directory, aiding in partner discovery and access.
• Launching and managing highly effective email drip campaigns, yielding a 30% increase in partner engagement.

Achieved remarkable efficiency improvements by successfully automating key processes:

• Reduced manual workload by 40% through process automation.
• Enhanced data accuracy, resulting in a 20% reduction in errors.

Spearheaded the development of a CRM system to manage partner information, resulting in:

• 100% accurate and up-to-date partner data, leading to more personalized interactions.
• 30% faster response times to partner inquiries.
• Onboarded 80+ significant partners, including national franchises. Provided white-glove service to these partners, offering exclusive access and insights into our brand.
• Demonstrated commitment to branding consistency by consistently briefing creative needs for partners, resulting in 100% compliance with brand guidelines.
• Actively participated in forecasting initiatives, enabling data-driven decisions for multiple partnership programs and achieving a 15% increase in program effectiveness.

Collaborated with the finance team to implement a new billing process, significantly improving financial management:

• Reduced billing errors by 25%.
• Streamlined the billing cycle, resulting in a 30% reduction in late payments.

Exhibited strong project management skills by overseeing various initiatives from inception to completion:

• Delivered 15 projects on time and within budget, contributing to overall program success.
• Enhanced presentation skills by taking ownership of interviews with potential partners, resulting in a 20% increase in partner conversion rates.

• Elevated to the Community Team to establish a consistent and distinctive brand voice across various social channels by crafting, revising, and publishing a multitude of content pieces, resulting in a 50% increase in social media engagement.
• Led the end-to-end management of a Social Gifting Pilot program, overseeing its entire lifecycle, leading to the engagement of over 150 customers, marked by their active participation through email, social media, and high NPO scores.
• Collaborated with the brand team to craft unique surprise gifts, tracked UGC metrics and customer sentiments, leading to a positive brand response. Additionally, successfully onboarded program participants as brand ambassadors.
• Strategically designed a new companywide documentation system to streamline advertisement communications and increase transparency and cross-department collaboration, ultimately resulting in an evergreen source doc with more than 2,000 uses to date
• Showcased unwavering dedication and teamwork during critical PR crisis management situations. Leveraged strong interpersonal and organizational skills to effectively prioritize multiple tasks, addressing urgent needs while managing day-to-day business responsibilities.

• Joined as hire number 76 for a fresh food dog company start up in growing customer experience team
• Connected with 3,500+ customers and provided exceptional customer service through one-on-one interactions; consistently exceeded metrics autonomously and maintained > 95% first resolution rate out of a team of 150 employees
• Built rapport with every prospective and current customer feeling valued and heard as exhibited by 137 customer reviews (9.23 average CSAT)
• Maintained the highest QA score of the full team (99.17%) utilizing high attention to detail, solution focused, and excellent time management skills, manager)

• Wrote over 150 compositions; produced and released 1 single and an EP “Recovery” album for all streaming platforms
• Collaborated with international musicians and producers in Nashville on specific projects and music videos
• Created newsletter for 200+ fans and automated updates and release emails in order increase engagement 75%
• Designed website including copy photos, personal bios, links to press and interviews
• Conceptualized, directed, produced, and released a new music video independently

• Managed itineraries for LA and NYC producers visiting Nashville; organized weekly demonstrations to promote new product
• Established and maintained relationships with a growing target audience, media, and relevant trade media
• Wrote 70+ press releases to accompany producer videos and product launches on social media and industry forums