Kathryn DeLia
Roswell,GA
Summary
Accomplished B2B marketer with a proven track record of career advancement and success in spearheading innovative initiatives that drive lead generation across diverse markets. A leader by example, known for assembling and inspiring high-impact international teams, fostering internal partnerships, and cultivating effective agency collaborations to deliver cutting-edge marketing solutions.
Overview
17
17
years of professional experience
Work History
Chief Marketing Officer (CMO)
Cherry Bekaert
01.2020 - Current
- Recruited by leadership to elevate the marketing function and lead strategic development and execution of comprehensive initiatives, driving brand growth and market positioning in the professional services sector
- Collaborated closely with the executive team to align strategies, positioning marketing as a strategic partner
- Developed integrated, multi-channel marketing plans to enhance brand awareness and revenue generation
- Developed a five-year roadmap to elevate marketing functions, overseeing all aspects including branding, digital marketing, content creation, PR, proposals, internal communications, MarTech, graphic design, and events
- Collaborate with cross-functional teams to align marketing efforts with business objectives
- Develop and implement innovative marketing strategies to enhance brand visibility and lead generation, managing a $6M operational marketing budget
- Manage and mentor a high-performing marketing team of 70 in the U.S
- And India, fostering a culture of creativity and excellence
- Spearheaded rebranding efforts, successfully increasing brand recognition and client acquisition through targeted marketing campaigns, tripling web leads year-over-year and driving $3M in revenue year-to-date
- Drove digital transformation initiatives, resulting in improved online presence with a new website launching in November 2024, and enhanced engagement through a new marketing automation system (achieving open rates of 18%)
- Oversaw employee communications, client engagement, and cross-sell activities for 15 acquisitions
- Led a successful rebranding initiative, transforming the company's visual identity and content strategy, effectively positioning the company as an industry leader
- Implemented data-driven strategies that resulted in measurable ROI improvements and increased engagement across digital channels
Global Marketing Director
Ernst & Young LLP
01.2008 - 01.2020
- Directed global marketing strategies for EY’s $5B+ Future of Mobility and smart Manufacturing practice, and $2.5B+ Energy market, enhancing brand presence and generating significant growth
- Positioned EY as a thought leader in manufacturing industry globally through strategic sponsorships and key client events
- Launched new U.S
- Partnered manufacturing center in 2021, enhancing brand recognition
- Executed 'Global Energy Reimagined' event, generating significant industry engagement
- Collaborated with The Economist on 'New Power Generation' film, achieving 1.7M views
- Established EY in Oil & Gas private equity market through impactful surveys and media coverage
- Led digital strategy as Industry Digital Channels Taskforce Lead
- Achieved 60K+ page views and 5K+ PDF downloads for Oil & Gas Capital Projects campaign
- Managed social media channels, doubling website traffic and leading competitor channels in followers and engagement
- Increased media coverage by 10% YOY and drove lead generation for multimillion-dollar opportunities
Education
Master of Business Administration - International Business
University of St. Thomas
Bachelor of Business Administration - Marketing (Minor in Management)
Stephen F. Austin State University
Certificate of Management - Energy
Rice University
Skills
- Strategic thinker
- Attention to Detail
- Branding
- Digital Marketing
- Campaign Management
- ROI Analysis
Websites
Priorexperience
- Client Relations Manager – Fulbright & Jaworski L.L.P. (now Norton Rose Fulbright): Achieved 40% proposal win rate and increased web traffic by 40%. Established firm as a premier governance law firm by creating an annual two-day energy director’s governance education program with Rice University, doubling attendance to 100 Board of Directors in the second year.
- National Director of Marketing & Communications – Transwestern Commercial Services: Boosted website traffic by 50% through a revised website and new firm-wide brand campaign. Increased media coverage by 50%.
- U.S. Marketing Manager – BearingPoint, Inc.: Managed CES presence and contributed to $1.5M in sales. Participated in the integration team for the group hire of Arthur Andersen employees. Served as regional brand champion for a new public entity.
- West Region Marketing Leader – Arthur Andersen LLP: Oversaw marketing for a $750M regional business consulting unit with a 33% proposal win rate. Managed tech vendors events attracting 200+ attendees. Led global key account.
- Marketing Analyst – Coflexip Stena Offshore: Produced market forecast analysis to support sales. Tripled the number of editorial articles.
- Marketing Director / Marketing Coordinator / Marketing Assistant – BP Microsystems: Contributed to a 450% company growth over three years by directing product marketing initiatives.
Awards
- OnCon Icon Top 50 Marketer Award Winner, 2023
- Onalytica’s Top 25 Employee influencers for Robotics, 2020, #24 out of 25
- EY Better Begins with You Executive Award, 2019, Exemplifying Highest performing teams @ Mobile World Congress
- American Marketing Association (AMA) Houston Marketer of Year, 2009 - 2015, Judge
- Energy Institute Awards, 2014, Short List Entrant, Communication Award
- AMA Houston Finalist, 2014, Marketing Campaign (B2B) Services
- DrillingInfo.com’s The 50 Top Oil and Gas People on Twitter, 2013, #21 out of 50
- AMA Houston Crystal Award Winner, 2009, Best PR Campaign, Single Market
- AMA Houston Finalist, 2009, Special Event and Integrated Marketing Campaign
Timeline
Chief Marketing Officer (CMO)
Cherry Bekaert
01.2020 - Current
Global Marketing Director
Ernst & Young LLP
01.2008 - 01.2020
Bachelor of Business Administration - Marketing (Minor in Management)
Stephen F. Austin State University
Certificate of Management - Energy
Rice University
Master of Business Administration - International Business
University of St. Thomas
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