Kathryn Freudenberg

Engaged Allied Healthcare Professionals (AHPs) across FQHCs, state health departments, and academic centers in Arizona and Las Vegas to drive HIV and HCV product adoption, achieving sales growth annually.

-Consistent top volume territory for HIV and Dificid

-Successfully launched Pifeltro and Delstrigo, assisted in rapid formulary adoption to state Medicaid and AZ Ryan White.

- Developed and executed strategic account plans with the community liaison for Ryan White-funded programs and community providers, aligning with HIV care continuum goals and increasing patient retention.

- Utilized data analytics tools to track account performance and treatment trends, identifying high-impact engagement opportunities

- Collaborated cross-functionally with sales and marketing teams to deliver customer-centric HIV campaigns, enhancing product utilization in underserved communities.

- Led community educator identification and stakeholder events, presenting approved materials to AHPs at 10+ regional conferences, strengthening local HIV ecosystem networks.

- Recognized with Directors Club Awards and Ways of Working Region Awards for exceeding sales targets and leadership in customer engagement.

- Served as Customer Centric Selling District Trainer, Learning Ambassador, FAB point and liaison for new hires on account management and stakeholder collaboration.

Developed strategic communication plans to enhance meeting effectiveness.
Coordinated all aspects of meeting planning for seamless execution.
Created assets for meetings to support engagement and information sharing.
Executed rollout initiatives to ensure successful implementation of meeting objectives.

Managed key accounts, including OB/GYNs, FQHCs, and Indian Health Services, to promote NEXPLANON, NUVARING, and GARDASIL, achieving 25% sales growth over four consecutive years.

- Developed targeted engagement strategies for community health providers, delivering approved resources that addressed treatment gaps and improved patient access.

- Organized 50+ Nexplanon clinical training programs and lectures for providers and AHPs, enhancing provider education on women’s health and HPV prevention.

- Represented Women’s Health at the American Congress of Obstetrics and Gynecology (2018), building relationships with key opinion leaders (KOLs).

- Earned Directors Club Award (2018) for top-tier sales performance and thought leader development.

Launched GARDASIL (HPV vaccine), growing territory to the largest dollar volume in the district (2007–2008) and achieving 124% to plan in the first year.

- Engaged OB/GYNs, midwives, and community providers to promote vaccine adoption, coordinating with Phoenix Indian Health Clinic and Maricopa County Hospital to address access barriers.

- Developed marketing strategies and trained moderating physicians for national dinner programs, increasing brand visibility by 15%.

- Received Awards of Excellence (2007, 2009) and Directors Club (2007, 2009) for sales leadership.

PROFESSIONAL REPRESENTATIVE I/II

Merck & Co., Inc. | Phoenix, AZ | December 2001 – January 2005

- Promoted Singulair, Zetia, and Vytorin across primary care and specialty accounts, consistently exceeding 100% quota from 2001–2005.

- Mentored new hires as a top business acumen exemplar, enhancing team pe

Developed marketing and brand strategies, field marketing assets and sales training programs. Coordination and execution of Hyalgan Congress Exhibits. Thought leader development.