Kathryn Giuffrida
Former Director Of Enterprise SEO | Senior SEO & Website Content Strategist
Winter Haven,FL
Summary
Results-driven SEO and content operations leader with extensive experience in managing enterprise-level initiatives. Expertise in utilizing advanced tools such as GA4, Google Search Console, SEMrush, and AI-assisted platforms to uncover high-impact opportunities and develop scalable, data-driven workflows. Proven ability to translate complex datasets into actionable strategic priorities, enhancing topic authority and improving search performance. Committed to optimizing content experiences that foster significant audience growth and engagement.
Overview
7
7
years of professional experience
Work History
Director of Enterprise SEO
SUCCESS Magazine
01.2024 - 12.2025
- Collaborated with cross-functional teams, including marketing, design, and development to create cohesive digital experiences for users.
- Optimized website architecture and design for improved user experience and search engine performance.
- Conducted comprehensive site audits to identify opportunities for technical SEO improvements, leading to increased crawlability and indexation rates.
- Trained internal teams on best practices for SEO-friendly content creation, resulting in increased organic reach and engagement.
- Developed and executed link-building strategies that led to significant improvements in domain authority and backlink profile.
- Presented regular reports on campaign progress to executive team, highlighting successes and opportunities for growth.
- Managed a team of SEO specialists to ensure effective implementation of SEO campaigns, resulting in higher search engine visibility.
- Increased organic search traffic through the development of high-quality content and on-page optimization techniques.
- Monitored competitor activity to inform strategic decision-making processes, ensuring the company maintained a competitive edge in the industry.
- Coordinated with design and media teams to develop high-quality creative assets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Marketing Copywriter & SEO Strategist
My Subscription Addiction
05.2021 - 08.2025
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Conducted regular content audits of website and marketing collateral, making improvements as needed for maximum effectiveness.
- Boosted search engine rankings with the implementation of targeted SEO strategies in web content.
- Conducted research to identify audience demographics, incorporating collected data into future copy.
- Developed product descriptions that effectively showcased features and benefits, driving sales growth.
- Conducted regular competitive analyses to identify opportunities for differentiation in messaging and positioning.
- Crafted long-form blog posts that educated readers on industry trends, generating increased website traffic and audience engagement.
- Partnered with video production team to create scripts for product demonstrations showcasing unique selling points.
- Collaborated with design teams to produce visually appealing and cohesive marketing materials that resonated with target audiences.
- Contributed to a consistent brand voice across all channels by working closely with the marketing team on message development and tone guidelines.
SEO & Content Manager
Muscle and Brawn
01.2020 - 12.2022
- Enhanced online brand visibility by creating engaging, shareable content tailored for multiple platforms.
- Developed and managed content calendar to meet deadlines and engagement goals.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Analyzed website analytics data to identify opportunities for growth and optimization.
- Conducted research and collaborated with subject matter experts to develop accurate content.
- Developed a comprehensive content calendar for consistent publishing and improved audience engagement.
- Nurtured organic growth over time through consistent application of white-hat SEO techniques and long-term strategic planning.
- Reduced bounce rates through in-depth analysis of user behavior data, identifying areas for improvement within the overall site structure.
- Managed a team of content creators to ensure timely production of high-quality, optimized materials.
- Boosted search engine rankings with consistent keyword research and targeted content development.
Freelance Writer
Upwork
08.2018 - 06.2020
- Conducted thorough research on diverse topics, producing well-informed pieces that resonated with readers.
- Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
- Generated ideas for new content series or formats based on audience interests and market trends.
- Developed engaging articles for online publications, resulting in increased readership and social media shares.
- Adapted writing styles based on different platforms such as social media, blog posts, and print materials.
- Conducted interviews with subject matter experts to generate topics.
- Enhanced product visibility by writing clear and concise product descriptions for e-commerce websites.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
Education
Bachelor of Science - Biology/Biological Sciences, General
Florida Gulf Coast University
Fort Myers, FL05.2015
Master of Public Health - Toxicology & Risk Assessment
University of South Florida
Tampa, FL 05.2001 -
Certificate -
National Board of Public Health Examiners (NBPHE)
05.2018
Skills
Operations management
SEO tools proficiency
On-page optimization
Off-page optimization
Technical SEO
Competitor analysis
Data reporting
Customer acquisition
Budgeting and allocation
Marketing campaign development
Timeline
Director of Enterprise SEO
SUCCESS Magazine
01.2024 - 12.2025
Marketing Copywriter & SEO Strategist
My Subscription Addiction
05.2021 - 08.2025
SEO & Content Manager
Muscle and Brawn
01.2020 - 12.2022
Freelance Writer
Upwork
08.2018 - 06.2020
Master of Public Health - Toxicology & Risk Assessment
University of South Florida
05.2001 -
Bachelor of Science - Biology/Biological Sciences, General
Florida Gulf Coast University
Certificate -
National Board of Public Health Examiners (NBPHE)