KATHRYN HEFFERNAN
Holmdel,NJ
Summary
Recent Indiana University graduate with a B.S. in Kinesiology, specializing in Sport Marketing & Management, with hands-on experience in marketing communications, content creation, event coordination, brand communications, and client relations. Experienced in supporting promotional initiatives, developing digital content, coordinating events, managing CRM systems, and creating professional marketing materials. Strong communicator with a background in fast-paced, client focused environments and cross functional collaboration.
Overview
13
13
years of professional experience
Work History
Marketing Support Intern
H&S Tax and Wealth Advisors LLC
Red Bank, NJ
01.2023 - Current
- Developed and reviewed promotional content, ensuring consistent brand messaging across all marketing communications.
- Edited monthly newsletters and client communications, enhancing accuracy and clarity in marketing materials.
- Maintained CRM and client database systems, facilitating targeted outreach and strengthening client engagement.
- Coordinate document management projects to improve workflow efficiency and internal organization.
- Provide administrative and operational support during high-volume periods while maintaining strong attention to detail.
Event Planning & Marketing Intern
SERMA (Sports Entertainment Risk Management Association)
06.2025 - 05.2026
- Coordinated event logistics through communication with venues, vendors, and industry partners, ensuring seamless event execution.
- Conducted venue research and vendor outreach, coordinating contracts and pricing to facilitate efficient event planning.
- Maintained professional relationships with venues and industry partners while managing event-related details to support overall success.
- Supported organizational communications through board meetings, strategic planning initiatives, and cross-functional collaboration.
Marketing Coordinator / Personal Assistant / Front Desk Receptionist
Modern Tekniques Salon
Shrewsbury, NJ
06.2020 - 07.2021
- Supported marketing campaigns, promotional initiatives, and client engagement efforts to increase brand visibility.
- Developed website content, promotional blog posts, and digital marketing materials to enhance online brand visibility.
- Created business correspondence, presentations, and marketing collateral to support management's initiatives.
- Managed client communications and appointment scheduling alongside front desk operations to ensure exceptional customer experience.
Photographer / Videographer
NJ Titans Hockey Team
Holmdel, NJ
01.2019 - 01.2021
- Produced photography and video content for live broadcasts and promotional marketing campaigns, enhancing audience experience and brand reach.
- Created engaging social media content with marketing team, driving audience engagement and increasing brand visibility.
- Coordinated content production deadlines with athletes, coaches, and media personnel, to ensure timely communication and effective organizational outreach.
Supervisor
Starbucks
Bloomington, IN
11.2025 - 05.2026
- Led and motivated a team of 8–10 employees in a fast-paced, customer-focused environment.
- Delegated responsibilities and coordinated daily operations to ensure smooth team workflow and effective communication.
- Trained and mentored new employees, resolving customer concerns and upholding company standards.
Server
Charlie's of Lincroft
Lincroft, NJ
09.2013 - Current
Education
Bachelor of Science - Kinesiology, Sport Marketing & Management, Psychology
Indiana University – Bloomington, School of Public Health
05-2026
Skills
- Marketing communications
- Tools & Creative: Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Canva, Photography, Videography
- Event planning
- CRM management
- Client relations
- Sports marketing
- Vendor coordination
- Social media marketing
- Content creation
- Client relationship building
LEADERSHIP & CAMPUS INVOLVEMENT
- Culture of Care, 2025 - 2026, Volunteered at campus outreach events promoting mental health awareness and substance abuse education through community engagement initiatives.
- Sports Marketing Alliance at Indiana University (SMAIU) | 2025 – 2026 Participated in networking events, industry workshops, and professional development opportunities focused on sports marketing, communications, and brand management.
- Indiana University Dance Marathon (IUDM) | 2022 – 2026 Supported fundraising campaigns, event planning initiatives, volunteer coordination, and community outreach efforts benefiting Riley Children's Hospital.
- Sigma Delta Tau Sorority | 2023 – 2025 Participated in philanthropy events, fundraising campaigns, and chapter event planning and promotion supporting Prevent Child Abuse America.
Timeline
Supervisor
Starbucks
11.2025 - 05.2026
Event Planning & Marketing Intern
SERMA (Sports Entertainment Risk Management Association)
06.2025 - 05.2026
Marketing Support Intern
H&S Tax and Wealth Advisors LLC
01.2023 - Current
Marketing Coordinator / Personal Assistant / Front Desk Receptionist
Modern Tekniques Salon
06.2020 - 07.2021
Photographer / Videographer
NJ Titans Hockey Team
01.2019 - 01.2021
Server
Charlie's of Lincroft
09.2013 - Current
Bachelor of Science - Kinesiology, Sport Marketing & Management, Psychology
Indiana University – Bloomington, School of Public Health