KATHRYN HEISE
Waco,TX
Summary
Social Media and Marketing Manager
Passionate content creator/strategist skilled in research, writing, and editing broad range of content. Proficient in online content design, user experience, research and solutions, and working quickly to produce exceptional deliverables. Successful at creating dynamic images and graphics, with knowledge of digital and traditional marketing. Committed to developing unique content and incorporating feedback. Excellent communication talents, relationship-building skills, and performance under pressure within tight deadlines.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Social Media Specialist
Brazos River Authority
10.2023 - Current
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Increased customer engagement through social media.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Conducted daily updates to social media profiles to boost company online presence.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Tracked and analyzed social media and online marketing initiatives.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Supported SEO initiatives to improve content, keywords and branding.
Assistant Manager
Rally House
08.2023 - 10.2023
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Mentored team members to enhance professional development and accountability in workplace.
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
Sales Associate
Men's Wearhouse
09.2022 - 06.2023
- Helped customers locate products and checked store system for merchandise at other sites
- Rotated stock and restocked shelves to maintain product availability and store appearance
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations
- Assessed customer needs and utilized suggestive selling techniques to drive sales
- Generated new sales leads to achieve and exceed monthly sales goals
- Educated clients on current promotional offerings and products using persuasive selling tactics
Social Media and Marketing Manager
Southwest Aqua Sports
06.2022 - 09.2022
- Created and optimized Facebook ad campaigns, boosted posts to build brand authority and generate leads
- Planned media strategies, recorded them, and assisted in testing of strategies
- Worked to improve company strategy by researching trends, analyzing previous efforts, and altering campaigns based on data
- Worked closely with the company to deliver project requirements, develop solutions, and meet deadlines
- Juggled multiple projects and tasks to ensure high quality and timely delivery
- Created and developed social media campaigns across multiple platforms.
Social Media and Marketing Manager
KHC
08.2019 - 08.2022
- Planned and developed social media campaigns
- Managed multiple social media accounts, stayed up to date with social media trends, and measured analytics of campaigns
- Managed pre-production tasks such as developing content plans and overall message
- Worked closely with clients to deliver project requirements, develop solutions, and meet deadlines
- Juggled multiple projects and tasks to ensure high quality and timely delivery
- Monitored SEO and user engagement and suggested content optimization
- Setup, tested, and analyzed ad campaigns across multiple platforms
Education
Bachelor of Arts - Creative Media Industries
Texas Tech University
Lubbock, TXSkills
- Campaign Performance Tracking
- Verbal and Written Communication
- Research and Development
- Data Analytics
- Marketing Strategy Development
- SQL/R
- Marketing and Advertising
- Adobe Creative Suite
- Facebook Ads/Google Ads
- Coding
- Python/Javascript
- Social Media Platforms
- Web Analytics
- Digital Marketing
Certification
Google Data Analytics Certificate
Timeline
Social Media Specialist
Brazos River Authority
10.2023 - Current
Assistant Manager
Rally House
08.2023 - 10.2023
Sales Associate
Men's Wearhouse
09.2022 - 06.2023
Social Media and Marketing Manager
Southwest Aqua Sports
06.2022 - 09.2022
Social Media and Marketing Manager
KHC
08.2019 - 08.2022
Bachelor of Arts - Creative Media Industries
Texas Tech University
Google Data Analytics Certificate
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