Kathryn Hudson
Baltimore,MD
Summary
Talented editorial and marketing professional offering 10+ year background in creative copywriting, social media, marketing and directing projects for many different platforms. Skilled communicator adept at collaborating effectively and cohesively with others. Team player who enjoys the comradery of helping coworkers get the job done together.
Overview
14
14
years of professional experience
Work History
Editorial Consultant
Alpha Phi Alpha Fraternity
02.2017 - 08.2017
- Writing convention invitation letters, communiques from staff and board members, announcements to chapters
- Copyediting for newsletters, Sphinx Magazine, and department communications
- Ghost-writing stories for the executive director and general president
- Developed and maintained editorial standards for content.
- Acquired in-depth knowledge of content areas to provide effective edits.
- Researched topics to create accurate and engaging content.
- Wrote and created content for various topics and mediums.
- Suggested improvements to content to enhance quality and accuracy.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Prepared presentations to explain revisions, enhancements and process improvements of organization's systems and programs.
- Edited and revised wide array of content for accuracy, clarity and consistency.
Social Media and Sales Coordinator
Komar Company
05.2014 - 03.2016
- Content writer for company blogs, social media (Facebook/Twitter)
- Generated leads through social media, webinars, and email blasts
- Increased customer engagement through social media.
- Wrote social media content to increase engagement with customers.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Tracked and analyzed social media and online marketing initiatives.
- Analyzed and reported social media and online marketing campaign results.
- Suggested and implemented new features to develop brand awareness.
Account Manager, Inside Sales
Gotugo Portable Restrooms
11.2011 - 01.2013
- Delivered more than 100 new accounts in two years
- First account manager in four years to achieve every quarterly bonus for self and team
- Developed new business opportunities from large social media network
- Wrote and contributed to monthly e-newsletters and social media
- Set clear sales goals to identify activities and behaviors to advance sales process and close deals.
- Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
- Liaised with marketing and sales teams to develop targeted campaigns.
- Identified key entry points to enhance market penetration and maximize returns.
- Used CRM software to maintain detailed contact logs and account records.
- Set up new accounts, established customer credit and set up payment methods.
- Developed strategic relationships with existing customers by learning preferences and managing regular communications.
- Prepared and submitted reports to keep management informed of sales activities and progress.
Branch Manager
Preferable Staffing
06.2009 - 01.2010
- Supervised three office staff members and more than 100 temporary workers
- Recruited more than 300 workers for NFL/Monday Night Football
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Engaged employees in business processes with positive motivational techniques.
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
- Resolved various issues impacting sales management and business operations.
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
Marketing Director
Baltimore Back Pain Center
03.2009 - 06.2009
- Created social media advertising campaigns for recruitment
- Recruited new patients for care
- Gave educational lectures on proper spinal care
- Helped rebrand and recover practice's public image
- Created and managed social media campaigns to increase brand engagement.
- Optimized email campaigns to increase open and click-through rates.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Classified Display Advertising Exec, Baltimore City Paper
09.2008 - 03.2009
- Specialized in employment and clinical studies recruitment
- Wrote copy for most non-agency display ads
- Helped small businesses develop and grow their companies
Classified Display Advertising, Maryland Pennysaver
04.2008 - 09.2008
- Wrote and designed most ads for clients
- Created successful ad campaigns for employment and study recruitment clients
- Exceeded weekly sales budget every week
Dating Consultant
Great Expectations
10.2007 - 04.2008
- Set appointments to help close sales
- Created new avenues for advertising services online
- Helped motivate sales team by creating sales competitions
Account Executive
IHeartMedia, Channel Radio
06.2006 - 06.2007
- Created compelling copy for radio advertising clients
- Sold long-term advertising schedules on three stations
- Did voiceover work for several clients' radio spots and station promos
- Resolved issues promptly to drive satisfaction and enhance customer service.
- Met and exceeded service level goals to achieve standards and expectations.
- Created and executed account strategies to translate organizational goals into client activities.
- Prepared additional quotes for current clients to upsell products and services.
- Researched competitive landscape and emerging technologies to position brand in local marketplace.
Staff Writer
The Washington Post, The Laurel Gazette
08.2005 - 12.2005
- Produced weekly Reporter's Notebook about community events
- Wrote several original feature stories/10 news stories per week
- Reported on major national news stories including Hurricane Katrina, also won awards for stories on evacuees
- Edited, proofread and fact-checked content for accuracy.
- Reported from field locations and wrote stories under tight deadlines.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
- Built strong relationships with sources to gain access to exclusive information.
- Planned and conducted research and pitched long-form stories to promote investigative news topics.
- Utilized social media to promote stories and build audience.
- Responded quickly to emergencies and other breaking news stories.
- Investigated important community issues and put together well-received reports.
- Developed stories by researching facts and tracking down sources.
- Researched and produced daily news reports.
Managing Editor
The Avenue News
06.2003 - 08.2005
- Produced two weekly newspapers for eastern Baltimore County
- Oversaw stories, editing, and reporting of four news staff members
- Created new enterprise reporting techniques which helped staff develop reporting skills and win journalism contests and awards
- Determined readiness of written pieces, made changes, and approved final versions for publication.
- Managed team of writers and junior editors to deliver accurate and engaging content.
- Checked reference sources to verify dates, facts and statistics.
- Communicated directly with writers to collaboratively assess work and guide editorial improvements.
- Led and managed multiple projects from conceptual stage through to launch.
- Selected and edited photos for use in diverse projects.
- Set layouts and selected photos for stories to boost readership.
- Supported publication by helping develop layouts and collaborating with production teams.
- Devised attention-grabbing headlines and summaries to increase clicks and engagement.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Delegated and tracked each staff member's assignments and deadlines.
- Oversaw compliance with style guide, editorial guidelines and brand identity throughout entire publication portfolio.
Education
Diploma - Broadcast News
Broadcasting Institute of Maryland Broadcast News
Parkville, MDSome College (No Degree) - Jurisprudence/legal Research
The Community College of Baltimore County
Catonsville, MDSkills
- Copywriting
- Speech writing
- Social Media Posts
- Microsoft Office
- Facebook Ads
- Google Adwords
- Adobe Creative Suite
- WordPress
- Canva
- Audacy
- Editing
Additional Information
- Outstanding writer/speaker
- Award-winning Journalist Research
- Social Media Marketing Promotions
- SEO/SEM, Awards 10 Editor's Picks at Open.Salon.com for blogging
- Seven Editorial Excellence Awards from Chesapeake Publishing including 1st Place for News Writing
- MDDC Press Association Award for Advertising Excellence
Timeline
Editorial Consultant
Alpha Phi Alpha Fraternity
02.2017 - 08.2017
Social Media and Sales Coordinator
Komar Company
05.2014 - 03.2016
Account Manager, Inside Sales
Gotugo Portable Restrooms
11.2011 - 01.2013
Branch Manager
Preferable Staffing
06.2009 - 01.2010
Marketing Director
Baltimore Back Pain Center
03.2009 - 06.2009
Classified Display Advertising Exec, Baltimore City Paper
09.2008 - 03.2009
Classified Display Advertising, Maryland Pennysaver
04.2008 - 09.2008
Dating Consultant
Great Expectations
10.2007 - 04.2008
Account Executive
IHeartMedia, Channel Radio
06.2006 - 06.2007
Staff Writer
The Washington Post, The Laurel Gazette
08.2005 - 12.2005
Managing Editor
The Avenue News
06.2003 - 08.2005
Diploma - Broadcast News
Broadcasting Institute of Maryland Broadcast News
Some College (No Degree) - Jurisprudence/legal Research
The Community College of Baltimore County
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