Kathryn Lastufka
Engagement Marketing Manager
Portland,OR
Summary
Engagement Marketing Manager with 8+ years in lifecycle and retention marketing, specializing in email/SMS strategies to drive engagement and revenue. Skilled in leading cross-functional teams, developing long-term strategies, and leveraging data insights. Master Eloqua and Marketo certified with expertise in enterprise marketing platforms, regulatory compliance, and project management.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Engagement Marketing Manager
Zendesk
1 2020 - Current
- Collaborate closely with cross-functional teams, including creative, analytics, and product departments, to successfully manage and execute complex marketing projects. Excel in coordinating efforts, meeting deadlines, and ensuring seamless communication across all stakeholders.
- Lead global email marketing campaigns, driving 160% YOY pipeline increase.
- Manage triggered expansion program that delivered 31% increase in pipeline for enterprise and mid-market email campaigns YOY, focusing on customer retention and lifetime value.
- Expanded CRM channels by analyzing customer data and trends, leading to introduction of targeted SMS campaigns.
- Partner with creative teams to design and refine communication templates, incorporating performance KPIs to drive continuous improvement.
- Standardized reporting for global campaigns, providing detailed YOY analysis and recommendations, contributing to improved campaign performance.
Email Marketing Specialist, Campaigns
Zendesk
07.2017 - 12.2019
- Played key role in launching Zendesk's retention global program, working across data analytics, campaigns, and product teams.
- Revamped customer onboarding templates based on in-depth analysis of customer preferences and behaviors, significantly improving engagement rates.
Digital Communications Specialist
Animal Legal Defense Fund (ALDF)
09.2017 - 07.2018
- Managed and grew social media presence for ALDF’s two major brands, enhancing brand visibility and engagement.
- Assisted in large-scale website migration, ensuring project met deadlines and improved user experience.
Digital Marketing Specialist
Exploratorium
07.2016 - 09.2017
- Enhanced museum's email marketing strategy by implementing targeted segmentation and responsive design, driving increased event registration and engagement.
- Executed high-impact email campaigns for major events, including the 2017 Solar Eclipse, contributing to record attendance.
Digital Communications Specialist
Maker Media
07.2015 - 07.2016
- Grew Maker Media's brand presence through strategic management of multiple social media accounts, leading to increased brand recognition and engagement at in-person events.
- Supervised and mentored digital media interns during major events, ensuring quality content creation and successful event coverage.
Education
Bachelor of Arts - Technocultural Studies (now Digital Media Studies)
University of California
Davis, CA 09.2008 - 05.2012
Skills
Retention Marketing: Email & SMS Marketing, CRM Channel Expansion, Customer Segmentation, Personalization Techniques
Marketing Platforms: Master Eloqua and Marketo Certification, Salesforce (lead management, ExactTarget)
Technical Skills: HTML, Template Building, Microsoft Excel, Google Sheets, Photoshop, Dreamweaver
Regulatory Compliance: CAN-SPAM Act, GDPR
Leadership: Team Development, Cross-Department Collaboration, Strategic Planning
Data Analysis: A/B Testing, Campaign Optimization, Data-Driven Decision Making
Project Management: End-to-End Campaign Management, Vendor Relationships, Reporting & Analysis
Timeline
Digital Communications Specialist
Animal Legal Defense Fund (ALDF)
09.2017 - 07.2018
Email Marketing Specialist, Campaigns
Zendesk
07.2017 - 12.2019
Digital Marketing Specialist
Exploratorium
07.2016 - 09.2017
Digital Communications Specialist
Maker Media
07.2015 - 07.2016
Bachelor of Arts - Technocultural Studies (now Digital Media Studies)
University of California
09.2008 - 05.2012
Engagement Marketing Manager
Zendesk
1 2020 - Current
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