Kathryn Luna
Richmond,United States
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
19
19
years of professional experience
Work History
Sales Manager
Ashley HomeStores
12.2022 - Current
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Developed and led group training courses to align with corporate sales and service goals.
- Evaluated trainee performance to provide individual coaching, tools and constructive feedback.
- Used LMS to revise and update training materials and content to reflect new products and techniques.
- Achieved established KPI for company, team and individual performance through teamwork and focus on customers.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Assessed and analyzed sales team performance to determine areas of weakness and areas of strength.
- Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness.
- Developed and implemented comprehensive training program to increase employee productivity and morale.
- Streamlined HR efficiencies, coordinated new hire orientations and provided onboarding and training for new employees.
- Analyzed effectiveness of training programs at all levels and recommended updates.
- Implemented new learning strategies depending upon employees' skill levels.
- Created and implemented forward-thinking initiatives to improve employee engagement.
- Facilitated successful policy implementation and enforcement to maintain legal and operational compliance.
- Maintained current knowledge of industry regulations and legislation to amend policies and promote compliance.
- Liaised between multiple business divisions to improve communications.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Promoted programs, products and services with multi-channel strategies.
- Boosted customer satisfaction ratings, increased client retention, grew market share and decreased lag time by implementing process improvements.
General Manager
Signet Jewelers
04.2009 - 12.2022
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
- Analyzed and reported on key performance metrics to senior management.
- Facilitated onboarding sessions and on-the-job training for new hires bolstering position knowledge and skillset.
- Used technologically relevant digital systems to manage payroll and benefits programs.
- Maintained company compliance with local, state, and federal laws, in addition to established organizational standards.
- Maintained payroll and benefits for employees in various locations and diminished financial discrepancies through expert program management.
- Utilized compliance tools, corrective actions and identification of deficiencies to mitigate audit risks.
- Devised hiring and recruitment policies for mall locations in the Richmond Virginia market
- Assessed and analyzed sales team performance to determine areas of weakness and areas of strength.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Reduced operational risks while organizing data to forecast performance trends.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Managed development of e-learning training materials and activities to enhance learning experiences.
- Prepared and distributed manuals, handouts and online tutorials to provide employees with training materials and resources.
- Directed training programs and development paths for managers and supervisors.
Education
Bachelor of Science - Organizational Leadership
College of William And Mary
Williamsburg, VASkills
- Team Development
- Talent Acquisition
- Customer Accounts Management
- Performance Strategies
- Time Management
- Goals and Performance
- Excellent Communication Skills
- Profitability Assessments
- Manager Coaching and Training
- CRM Software
- Account and Territory Management
- Business Development and Planning
- Budgeting and P&L
- Sales Process Engineering
- Exceptional Multitasking Skills
- Recruiting and Hiring
- Multidisciplinary Team Leadership
- HR and Payroll
- Digital Sales
- Financial Records Analysis
- Sales Quota Management
- Operating Procedures and Policies
- New Business Generation
- Customer Engagement Strategies
- Employee Performance Evaluations
- Cross-Channel Marketing
- Training Materials and Documentation
- Employee Performance Management System
- Staffing and Workflow Planning
- Schedule Management
- Learning and Development
- Learning Management System Proficiency
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sales Manager
Ashley HomeStores
12.2022 - Current
General Manager
Signet Jewelers
04.2009 - 12.2022
Bachelor of Science - Organizational Leadership
College of William And Mary
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