Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Kathryn Minzola

Easton,PA

Summary

Dynamic and results-driven Director of Digital Marketing and Analytics with over 9 years of extensive experience in advertising and marketing. Proven track record in developing and executing innovative digital strategies to drive business growth and enhance client engagement. Expertise in leveraging analytics tools and integrating digital marketing initiatives to achieve measurable results. A strategic leader with strong project management skills, adept at fostering cross-functional collaboration and delivering high-impact campaigns. Passionate about staying ahead of industry trends and optimizing marketing efforts to exceed organizational goals.

Overview

9
9
years of professional experience

Work History

Director of Digital Marketing & Analytics

The Bracken Group
07.2021 - Current
  • Direct overall strategic vision and operations of digital marketing and analytics departments, ensuring alignment with company goals.
  • Manage Account Managers, product developers, contractors, and new employees, streamlining processes and operations for efficiency.
  • Develop and implement comprehensive advertising and digital marketing strategies, enhancing SEO rankings and client engagement.
  • Advance Bracken Data Analytics product, integrating best practices and staying current with industry trends.
  • Configure and optimize advertising platforms (Google Ads, LinkedIn Ads, Programmatic Ads) and integrate reporting systems using Google Data Studio, SuperMetrics, Google Search Console, HubSpot, and others.
  • Create custom dashboards and analytics reports, providing actionable insights for clients and internal stakeholders.
  • Conduct training sessions and develop educational materials for internal teams and clients.
  • Identify and implement innovative digital marketing techniques to drive business growth.
  • Lead cross-functional teams to deliver high-impact marketing campaigns.
  • Foster strong relationships with clients, vendors, and publications to enhance marketing efforts.
  • Monitor and report on key performance metrics, ensuring continuous improvement.

Associate Media Services Manager

Keenan-Nagle Advertising
07.2019 - 07.2021
    • Cultivated, developed, and executed various media plans.
    • Integral in integrating digital marketing as an in-house service offered by the agency.
    • Assisted in developing and presenting recommended media plans and marketing strategies for the largest company in the Lehigh Valley.
    • Maintained and optimized digital advertising campaigns.
    • Provided clients with advertising results, analysis, and reporting.
    • Reconciled media invoices to facilitate billing.
    • Coordinated and purchased media for clients.
    • Served as the project manager and primary point of contact for vendor and client needs.

Digital Sales Planner

The Morning Call
02.2015 - 07.2019
    • Entered orders for all digital advertising campaigns.
    • Simultaneously managed and oversaw multiple advertising campaigns.
    • Recommended and implemented ideas to streamline processes.
    • Partnered with sales representatives and clients to ensure efficient advertising sales processes.
    • Created proposals and media plans that aligned with client objectives.
    • Initiated design requests with in-house advertising producers.
    • Established advertiser accounts and resolved billing issues.
    • Coordinated with internal departments at all levels of campaign execution.
    • Collaborated to provide recommendations for optimizations based on client's Key Performance Indicators (KPIs).

Education

Bachelor of Science - Business Administration

DeSales University
Center Valley, PA
12.2014

Skills

  • Strategic Planning and Execution
  • Digital Marketing Strategy Development
  • Data Analytics and Insights
  • SEO and SEM Optimization
  • Campaign Management and Optimization
  • Cross-functional Team Leadership
  • Client Relationship Management
  • Performance Metrics and KPI Analysis
  • Budgeting and Resource Allocation
  • Continuous Learning and Adaptability

Accomplishments

  • The Morning Call Team Player Award (2017)
  • The Morning Call Customer Service Award (2018)

Timeline

Director of Digital Marketing & Analytics

The Bracken Group
07.2021 - Current

Associate Media Services Manager

Keenan-Nagle Advertising
07.2019 - 07.2021

Digital Sales Planner

The Morning Call
02.2015 - 07.2019

Bachelor of Science - Business Administration

DeSales University

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Kathryn Minzola