Kathryn Nelson
Chicago,IL
Summary
Results-driven Digital Experience Manager with expertise in managing Drupal web projects, leading redesigns, and ensuring accessibility compliance. Skilled strategies for collaborating with stakeholders to achieve content and user experience goals. Experienced in agile problem-solving and ready to bring strategic insight to elevate your team's design and development efforts.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Digital Experience Manager
The Chicago Housing Authority (CHA)
Chicago, IL
03.2023 - Current
- Maintained CHA's external Drupal website and internal SharePoint-based intranet while reporting to the Deputy Chief of Marketing and Communications.
- Managed the entire website overhaul project, from initiating RFP to spearheading content strategy and product ownership during development.
- Ensured website compliance with accessibility standards and championed user-centered design company-wide
- Developed information strategy for agency's SharePoint-based intranet site, aiding in the creation of SharePoint pages and curating information.
- Streamlined processes in the Communications and Marketing department by creating Power Automate workflows for request forms and ticketing.
- Established governance for consistent content and provided editorial oversight.
Senior Content Strategist
RIVA Solutions Inc
03.2022 - 12.2022
- Contributed to Drupal development team's efforts during project execution, collaborating on content component creation and testing.
- Developed client-oriented training materials, including videos and guides.
- Conducted content inventories, audits, and research to uncover valuable insights through diverse evaluation methods.
- Built trust and collaboration among clients and colleagues by navigating complex dynamics and bringing stakeholders together.
Digital Content Strategy Manager
LFI Labs
Chicago, IL
02.2016 - 03.2022
- Handled all aspects related to the maintenance and enhancement of website.
- Executed effective implementation of the cross-channel plan resulting in a considerable increase in online sales.
- Managed a team of four bloggers, photographer, and designer to increase productivity in content marketing efforts
- Managed content calendar for website and digital distribution.
- Improved FDA compliance for product marketing by conducting consumer surveys.
Digital Strategy Project Manager
Palantir.net
Chicago, IL
05.2016 - 03.2018
- Facilitated strategic planning sessions over a span of two days with renowned organizations like the University of Kentucky Health Care, Fine Arts Museum of San Francisco, and Argonne National Laboratory.
- Facilitated routine progress assessments through status meetings with internal teams and external associates to monitor advancement in line with set milestones.
- Optimized Information Architecture through iterative testing which resulted in a more refined user experience.
- Enabled cross-functional teamwork through the utilization of collaboration tools like Miro, UXPressia and Google suite to innovate solutions via brainstorming.
- Collaborated with Drupal developers to devise content models while coaching clients on establishing KPIs and benchmarking performance through Google Analytics
- Delivered insights garnered from user research and data analytics in an easily comprehensible manner to stakeholders across the organizational hierarchy.
Content designer
Orbit Media Studios
Chicago, IL
06.2014 - 04.2016
- Developed a content strategy service to enhance the current UX offerings.
- Produced standardized content strategy deliverables such as voice & tone samples and content style guide templates. This improved the overall quality of the company's content.
- Rolled out and trained clients on pre-CMS content planning tools.
- Orbit is an award-winning digital marketing and web design agency based in Chicago focusing on SEO-driven website design, development and conversion optimization.
Senior solutions engineer
Nerdery
Chicago, IL
01.2012 - 06.2014
- Conducted meetings with business and technical stakeholders to gather vital sales process information.
- Wrote over 150 project proposals and brought in over $1.5 million of custom development projects.
- Contributed to enhancing internal sales process, leading to a higher close-rate year-after-year.
Grant & fundraising manager
Resource Center
Chicago, IL
09.2010 - 01.2012
- Boosted monthly contributions via direct-mail solicitation and establishing an online payment gateway.
- Awarded over $300k in grant funding from private and government entities.
- Planned and executed bi-annual Farm-to-Table fundraising events, managing event sponsors and coordinating volunteer recruitment.
- Managed donor contacts with Salesforce for non-profits
- For over 40 years Resource Center has been devoted to the economic and educational revitalization of city neighborhoods through recycling, composting, urban farming, creative reuse initiatives, and other programs that reclaim and reuse resources
Digital marketing researcher
Oneupweb
Traverse City, MI
06.2009 - 08.2010
- Created 12 white papers on digital marketing trends and primary research.
- Collaborated with designs on layout and presentation.
- Performed SEO research and analysis for clients while crafting top-tier copy.
Education
M.S. - Rhetoric & Technical Communication
Michigan Technological University
Houghton, MI03.2006
B.S. - Ecology
Michigan Technological University
Skills
- Web Project Coordination
- Cross-Functional Team Leadership
- Information Architecture
- Stakeholder Communication
Certification
- Foundations of Project Management, Coursera, 12/2022
- Project Execution: Running the Project, Coursera, 12/2022
- Project Initiation: Starting a Successful Project, Coursera, 12/2022
- Project Planning: Putting it All Together, Coursera, 12/2022
Timeline
Digital Experience Manager
The Chicago Housing Authority (CHA)
03.2023 - Current
Senior Content Strategist
RIVA Solutions Inc
03.2022 - 12.2022
Digital Strategy Project Manager
Palantir.net
05.2016 - 03.2018
Digital Content Strategy Manager
LFI Labs
02.2016 - 03.2022
Content designer
Orbit Media Studios
06.2014 - 04.2016
Senior solutions engineer
Nerdery
01.2012 - 06.2014
Grant & fundraising manager
Resource Center
09.2010 - 01.2012
Digital marketing researcher
Oneupweb
06.2009 - 08.2010
M.S. - Rhetoric & Technical Communication
Michigan Technological University
B.S. - Ecology
Michigan Technological University
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