Kathryn Rupe
Charlotte,NC
Summary
Results-driven marketing professional with 10+ years experience managing a wide range of marketing and communication projects including online marketing strategy and implementation. Currently seeking the opportunity to combine past work experience and education into a new position at a company with opportunities for growth.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Online Marketing Specialist
Practis LLC
04.2022 - Current
- Played a major role in the integration of 150+ new clients into our current SEO strategies and processes
- Developing and scheduling trainings for new hires
- Conducted team-wide trainings and presentations
- Assisting with the planning and implementation of client-wide SEO strategies
- Along with my previous book of clients, assumed SEO responsibilities for larger clients' SEO, listings, reputation, and rankings
Online Marketing Specialist
Practis LLC
02.2020 - 04.2022
- Implementation of SEO best practices and strategy across over 75 clients to ensure top ranking results and increases in organic traffic
- Conducted regular client meetings to review reporting of successes and opportunities within their online marketing program
- Using tools such as Google Analytics, Google Search Console, and SE Ranking to analyze, track, and improve online marketing efforts
- Identified a new SEO tool and integrated it into our company-wide processes to improve productivity, data accuracy, and reporting
- Content writing for SEO
- Website editing in Wordpress environments
- Stayed well informed on healthcare topics essential to many specialties including urology, obgyn, pediatrics, gastroenterology, general surgery, oncology and more.
Marketing and Communications Manager
Pineville Ice House
08.2013 - 02.2020
- Successfully collaborated with other department heads to plan and execute program improvements, events, and operations for all lines of business
- Brand management for company and all company programs
- Email campaigns regarding all programs and events
- Website design and social media management
- Graphic design for all program logos, promotional materials, signage, and apparel
- Digital signage implementation and design
- Apparel Management for employee uniforms and across all youth programming
- Implemented business processes and new technology including POS systems to improve rink efficiency
- Designed and implemented an automated YouTube live streaming platform for hockey games and events
- Developed and maintained an ecommerce platform for team apparel and Pro Shop merchandise
- Worked with ad agencies and videographers to develop strategic radio and digital campaigns
Freelance Web Design and Graphic Design
01.2015 - Current
- Assist businesses, sports organizations, and individuals with a variety of graphic design needs
- Design websites for local and regional business owners.
Marketing Intern
High Country 365
08.2012 - 05.2013
- Social Media Management and analytic monitoring
- Website landing page development.
Education
B.S. Communications: Advertising -
Appalachian State University
Boone, NC05.2013
Skills
- Search Engine Optimization
- Digital Strategy Development
- Google Ads
- Google Analytics
- Adobe Creative Suite
- Landing Page Optimization
- Web Content Management
- Keyword Research
- Social Media Management
- Email Marketing
- Customer Service
- Team Leadership
Accomplishments
2023 Team Player Award | Practis, LLC Company Retreat
Certification
Google Analytics Certified
Google Ads Certified
Timeline
Senior Online Marketing Specialist
Practis LLC
04.2022 - Current
Online Marketing Specialist
Practis LLC
02.2020 - 04.2022
Freelance Web Design and Graphic Design
01.2015 - Current
Marketing and Communications Manager
Pineville Ice House
08.2013 - 02.2020
Marketing Intern
High Country 365
08.2012 - 05.2013
B.S. Communications: Advertising -
Appalachian State University
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