KATHRYN WILLIAMS
Denver,CO
Summary
Experienced B2B Sales Account Executive with a proven track record of driving revenue growth, cultivating strategic client relationships, and overseeing full sales cycles across various industries. Skilled at identifying new business opportunities, navigating complex negotiations, and leveraging data-driven insights to exceed sales goals. Combining a consultative approach with deep product knowledge and proficiency in CRM (Salesforce) to deliver customized solutions that meet client needs and maximize value. Recognized for outstanding performance, leadership abilities, and success in fast-paced, goal-oriented environments. A results-oriented achiever who consistently surpasses targets and drives success in high-pressure situations by blending strategic planning with hands-on expertise to deliver impactful solutions that enhance organizational effectiveness.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Sales & Business Development Account Professional
Denver Metro Chamber | EDC
03.2019 - Current
- Consistently exceeded annual sales goals and KPIs through strategic territory management and consultative selling. Achieved 30-45% above annual sales goals each year.
- Managed a robust pipeline of qualified prospects using Salesforce to track activity, forecast revenue, and streamline sales processes.
- Cultivated relationships with C-level executives across various industries, enhancing client retention and expanding accounts.
- Collaborated with marketing, event, government affairs, and EDC to ensure alignment between sales strategies and company objectives.
- Mentored new sales team members in networking and prospecting techniques; recognized as a top performer.
- Negotiated complex deals and established strategic partnerships, driving sustained revenue growth and market expansion.
- Recognized for exceptional networking abilities, often serving as a go-to connector and trusted advisor among executive-level stakeholders and business leaders.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Skilled at working independently and collaboratively in a team environment.
- Worked effectively in fast-paced environments.
- Self-motivated, with a strong sense of personal responsibility.
- Passionate about learning and committed to continual improvement.
- Managed time efficiently in order to complete all tasks within deadlines.
- Organized and detail-oriented with a strong work ethic.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Marketing & Sales Director
ONE Boulder Fitness
02.2015 - 03.2019
- Directed B2B and B2C sales and marketing, consistently surpassing membership and revenue goals.
- Launched a successful corporate membership program targeting local businesses. Executed community events and targeted social media campaigns, boosting engagement by 40%.
- Built and maintained a full-cycle sales pipeline. Utilized CRM forecasting for strategic planning.
- Developed corporate partnership program.
- Developed strategic sales plans, enhancing revenue streams and customer retention.
- Mentored junior staff, fostering professional development and skill enhancement.
- Strengthened brand identity by overseeing visual elements such as logo design, website layout, and promotional materials consistency.
- Expanded market share by identifying and targeting untapped consumer segments with tailored messaging.
- Increased brand visibility by implementing strategic marketing campaigns and sales initiatives.
Education
Communicative Disorders
University of Wisconsin – Madison
Skills
- Relationship Sales Focus
- Innovative & Strategic Business Development
- 30-45% above annual goals
- Holistic Problem-Solver
- Driven/Goal Oriented
- Master Networker/Conduit
- Salesforce Dynamics 365
- ZoomInfo Sales Navigator LinkedIn
- Collaborative Team Leader
- Continued Professional Development
- Attention to detail
- Time management
- Dependable and responsible
- Critical thinking
Accomplishments
30-45% above Sales Revenue Goal, year-over-year
Certification
- Salesforce Certification - Salesforce - 2022
- ZoomInfo Certification - 2022
Timeline
Sales & Business Development Account Professional
Denver Metro Chamber | EDC
03.2019 - Current
Marketing & Sales Director
ONE Boulder Fitness
02.2015 - 03.2019
Communicative Disorders
University of Wisconsin – Madison
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