Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Kathryn H. Brunner

Murray,KY

Summary

Dedicated sales and marketing professional with proven success in exceeding goals, retaining customers and maintaining strong reputation for customer satisfaction. Exceptional knowledge of local market conditions and extensive network of title, inspection and banking professionals. Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 8+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

10
10
years of professional experience

Work History

Marketing & Sales Representative

Servpro
06.2023 - Current
  • Promote and sell franchise services in assigned territory, which results in meeting or exceeding assigned sales goals
  • Grow and develop customer base by utilizing a systematic process to identify new prospects and to routinely contact and follow up with customers
  • Conduct repetitive contact calls to build relationships and educate the customer on what Servpro services are best suited for their business
  • Identified appropriate marketing channels and target customers for campaigns

Marketing Manager

Walk-On’s Sports Bistreaux
11.2022 - 01.2023
  • Developed and executed strategic ongoing marketing initiatives and programs using digital marketing planning, execution of brand campaigns, and deployment of strategies and tactics across social media, digital and creative design functions to target locals, tourists, university students and convention businesses to promote Walk-Ons as the best family restaurant in Starkville, Mississippi
  • Created, managed, and implemented all-encompassing PR, promotional, marketing plans and programs, both short and long term, to increase revenue, generate foot traffic and build awareness that could identify customer trends and preferences, and leverage insights to drive effective marketing campaigns
  • Planned and executed content strategy for all digital channels while proactively keep abreast of current trends and events in marketing, social technologies, new media, and relevant industries to manage all social media strategies to grow organically and through paid social media channels while overseeing all reputation and citation management on Google, Yelp, and other digital review platforms
  • Collaborated with the management team to create and manage a marketing budget that aligns with overall business goals while measuring performance of all marketing programs and communicated results to management

Director of Game Presentation & Fan Engagement

Tulane University Athletics
06.2022 - 10.2022
  • Responsible for the management and direction of all in-game elements and promotions, fulfills corporate partner agreements, and oversee gameday staff, including videoboards operators, DJ, Emcee, spirit squads, gameday staff, and more based upon event
  • Directed and orchestrated the game presentation and enhancing the overall fan experience at Tulane athletic events to increase audience engagement through creativity and innovation
  • Managed and enhance gameday entertainment and fan engagement; develops scripts and in-game entertainment for all assigned sports and other events as necessary; maintains and oversees videoboard content load in Daktronics
  • Oversaw and manages two graduate assistants, interns and gameday staff; manages and schedules game day staffing; coordinates with the Tulane spirit squads; hires and t+
  • Rains gameday staff as needed
  • Oversaw all on campus marketing and local community engagement efforts; responsible for all on campus marketing activations to advertise upcoming events and engage the Tulane student body and assists with the coordinate and scheduling of community engagement events and involvement

Director of Fan Engagement & Marketing

University Of Tulsa Athletics
08.2021 - 05.2022
  • Produced gameday productions for football, men’s & women’s soccer, volleyball, men’s & women’s basketball, women’s tennis, women’s golf, track and field, and softball
  • This included creating, designing, writing game/PA scripts, creating in-game audio, coordinate halftime/in-game performances, develop interactive crowd promotions, coordinating gameday presentations with all parties, coordinate with the emcee at athletics events, activate Learfield in-game sponsored promotions and coordinated with band/cheer/mascots to make appearances
  • Executed comprehensive timelines on an annual basis
  • Oversee and coordinate design, printing and distribution of all printed collateral materials and website graphics
  • Work alongside Communications with brainstorming media/photoshoot days as well as social media content to help the Tulsa brand stand alone and give the student-athletes their experience
  • Planned on-campus & off-campus promotional activities and generating marketing collateral to increase the visibility of Tulsa’s athletic programs with students, faculty/staff, fans, and the city of Tulsa
  • Focused on increasing overall attendance, student attendance and revenue as well as preparing all aspects of game-day production and promotions for all Tulsa athletic programs as well as developing comprehensive marketing and promotions campaigns for all Tulsa athletic programs, including the announcement of two first year head coaches (men’s & women’s basketball)
  • Assisted the Associate AD for Revenue Generation and Fan Engagement with special projects and campaigns, email communications and other departmental priorities

Assistant Director of Marketing

University Of South Florida Athletics
03.2020 - 10.2020
  • Produced gameday productions for men’s soccer, volleyball, women’s basketball, men & women’s tennis, women’s golf, and baseball
  • This included created, designed, wrote game scripts, created in-game music playlists, and coordinated with band/cheer/mascots to make appearances at the games for fan interaction with a focused on increasing overall attendance, student attendance and revenue
  • Developed and implemented new marketing plans, coordinated photoshoot days, brainstormed social media campaigns with coaches and promotional theme days and nights for all assigned Olympic sports
  • Performed gameday operation duties during football and men’s basketball such as the fulfillment of all sponsorship contracts, staffing & managing all USF & University of Tampa marketing interns, public address announcements, in-game promotions, logo recognitions and all other components incorporated into men’s basketball and USF football game presentation at Raymond James Stadium
  • Revamped the USF Athletics marketing intern program to create a more welcoming and educational environment that doubled the number of interns from the previous year from USF & University of Tampa as well implemented a new virtual fall intern semester plan due to COVID-19 and cancellation of fall sports

Assistant Director of Marketing

Louisiana Tech University Athletics
07.2019 - 02.2020
  • Planned, directed, and executed gameday productions for volleyball, men’s/women’s basketball, baseball, and women’s tennis including creating, designing, writing game scripts, creating the music playlist, and coordinating with band, cheer, mascot
  • Identified and developed partnerships with university departments, student organizations, community groups, and alumni to promote Louisiana Tech athletic teams, increase student, faculty & staff, community awareness and attendance, and enhance marketing and sales efforts
  • Formulated and implemented advertising and communication campaign #RustonStrong focused on increasing ticket sales and attendance for the sports of football, men’s and women’s basketball, baseball, and softball
  • Performed gameday operation duties during football such as the fulfillment of all sponsorship contracts, staffing & managing all LA Tech marketing interns, public address announcements, in-game music atmosphere, in-game promotions, logo recognitions and all other components incorporated into LA Tech football game presentation
  • Employed, trained, and supervised student workers to record statistical data and other information at games, and direct them to assist with gameday promotions and fan engagement segments

Athletics Marketing & Social Media Graduate Asst.

Southern Illinois University Edwardsville
08.2017 - 05.2019
  • Identified and developed partnerships with university departments, student organizations, community groups, and alumni to promote SIUE’s athletic teams, increase student, faculty, community awareness plus attendance & enhance marketing
  • Planned, directed and activated all marketing, promotional, and gameday atmosphere elements of home competitions, special fan engagement events, and select postseason events, including but not limited to: in-game promotions, game scripts, half-time entertainment, special presentations, community group involvement, national anthem performances, game staff supervision, marketing setup and breakdown for assigned sports: women’s soccer, wrestling, men’s/women’s basketball and baseball
  • Performed day to day social media initiatives for the entire athletic department to include posting diversified content and developed strategies to improve user engagement and drive action across all current channels for all sixteen Division I teams
  • Recruited, trained, and supervised student workers to perform office work and assist in recording statistical and other information at games, and direct student workers as assistants in gameday promotions and fan engagement segments

Marketing Intern

University Of Illinois, Urbana-Champaign Athletics
06.2018 - 11.2018
  • Summer practicum for master’s program and asked to stay on for the 2018 football season to assist the marketing department
  • Assisted and reported to the Assistant Athletic Director of Marketing and Director of Marketing during the 2018 football season
  • Supported Illini marketing in executing gameday production, included but not limited to distributed giveaways, executed promotional contests, in-game on field recognitions, quality control checks, and co-operated the in-game music atmosphere
  • Assisted with the setup of marketing tables (Fighting Illini Fan Headquarters), create and set-up Grange Grove (fan tailgate area)

Marketing/Sponsorship/Community Engagement Intern

Minor League Baseball
05.2013 - 09.2017
  • Developed and launched sweepstakes and contests, determined length and timing of promotions, marketed promotions to various businesses, used social media sites such as LinkedIn, Twitter, and Facebook to promote advertising campaigns
  • Coordinated community outreach programs as a youth coach for instructional clinics with schools and organizations throughout the Port Charlotte community
  • Planned and executed corporate sponsor partner events, assisted in on-field fan appreciation game-night promotions, and Sponsorship Title Nights activities and responsible for coordinating sponsorship game day activities for the Ripken Baseball World Series

Education

Master of Arts - College Student Personnel Administration

Southern Illinois University Edwardsville
Edwardsville, Illinois
05.2019

Bachelor of Science - Business Administration; Marketing, Management, Graphic Design, Leadership Skills

Frostburg State University
Frostburg, Maryland
05.2016

Skills

  • Marketing Campaign Creation
  • Promotions and Marketing Strategies
  • Social Media Platforms
  • Graphics Creation
  • Social Media Campaign
  • Revenue Growth
  • Professional Networking
  • Direct Email Campaigns
  • Brand Messaging
  • Public and Media Relations
  • Product Development
  • Staff Management

Affiliations

  • National Association of Collegiate Directors of Athletics

- "Best of Awards" Committee member

  • National Association of Collegiate Marketing Administrators

- Mike Cleary Stipend Winner 2019-20 & 2021-22

  • Women in College Sports

- Women Leaders Symposium Stipend Winner 2020

Timeline

Marketing & Sales Representative

Servpro
06.2023 - Current

Marketing Manager

Walk-On’s Sports Bistreaux
11.2022 - 01.2023

Director of Game Presentation & Fan Engagement

Tulane University Athletics
06.2022 - 10.2022

Director of Fan Engagement & Marketing

University Of Tulsa Athletics
08.2021 - 05.2022

Assistant Director of Marketing

University Of South Florida Athletics
03.2020 - 10.2020

Assistant Director of Marketing

Louisiana Tech University Athletics
07.2019 - 02.2020

Marketing Intern

University Of Illinois, Urbana-Champaign Athletics
06.2018 - 11.2018

Athletics Marketing & Social Media Graduate Asst.

Southern Illinois University Edwardsville
08.2017 - 05.2019

Marketing/Sponsorship/Community Engagement Intern

Minor League Baseball
05.2013 - 09.2017

Master of Arts - College Student Personnel Administration

Southern Illinois University Edwardsville

Bachelor of Science - Business Administration; Marketing, Management, Graphic Design, Leadership Skills

Frostburg State University

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Kathryn H. Brunner