Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline
Hi, I’m

Kathryn Peluso

Freelancer/ Creator/ Writer/ Entrepreneur
NY
Kathryn Peluso

Summary

Dynamic and creative professional with expertise in engaging written content, scriptwriting and brand development. Skilled in building meaningful, authentic, and visually compelling narratives that inspire and connect. Passionate about transforming ideas into impactful, audience- focused creations that blend emotion with purpose.

Overview

2026
years of professional experience

Work History

YouTube

Script Writer
2024 - Current (1 education.year_Label & 9 education.months_Label)

Job overview

  • Delivered high-quality work under tight deadlines by optimizing time management skills.
  • Streamlined the script editing process and timely delivery of final drafts.
  • Pitched original concepts to clients and executives, showcasing strong verbal communication skills in presenting ideas persuasively.
  • Worked closely with graphic designers to create visually captivating storyboards that supported script themes and objectives.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Delved into unique themes and subjects with each work to enhance artistic growth and skill.
  • Provided constructive feedback to fellow writers, fostering a collaborative environment for creative growth.
  • Improved script quality through meticulous proofreading and editing, ensuring proper grammar and format adherence.
  • Enhanced audience experience by crafting compelling narratives and relatable characters.
  • Enhanced and developed audience experience with a deep understanding of brand voice, audience connection, and message authenticity and compelling narratives.

Self Employed Writer

Content Writer
10.2014 - Current

Job overview

  • Author and Illustrator of currently developing children's books exploring difficult topics such as bullying and neurodivergent.
  • Ensured accuracy and consistency in all written materials through diligent proofreading and editing.
  • Formatted content to adhere to industry-specific style guides.
  • Increased brand visibility by consistently producing high-quality, SEO-optimized content.
  • Utilized feedback from clients and colleagues to improve content quality.
  • Developed comprehensive style guides outlining voice, tone, language usage guidelines which improved overall brand consistency throughout various forms of communication.
  • Streamlined content production processes through effective project management and collaboration with team members.
  • Utilized multimedia elements in posts to complement written content, offering richer user experience.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Improved content quality by conducting thorough research and incorporating industry trends.
  • Managed competing deadlines with efficiency.
  • Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.

Etsy, Amazon, Shopify

E-Commerce Specialist
2013 - Current (12 education.years_Label & 9 education.months_Label)

Job overview

  • Developed strategic partnerships with key vendors, expanding product offerings and securing favorable pricing terms.
  • Maintained working knowledge of company products, services and promotions.
  • Managed social media advertising campaigns to drive brand awareness, engagement, and online sales growth.
  • Contributed to content creation efforts for product descriptions, blog posts, and newsletter updates that improved organic search rankings.
  • Analyzed website data using Google Analytics, identifying areas for improvement and implementing necessary changes.
  • Streamlined order fulfillment processes, enhancing efficiency and reducing shipping timeframes.
  • Collaborated with customer service team to address e-commerce inquiries, providing timely resolutions and ensuring customer satisfaction.
  • Boosted online sales by implementing effective SEO strategies and optimizing product listings.
  • Displayed positive, professional, friendly and high-energy willingness to assist customers through video, chat or telephone interactions.
  • Monitored website traffic and customer reviews to evaluate responses to site updates.
  • Uploaded digital media to online storefront, auction sites or other shopping Web sites for advertising purposes.
  • Established and maintained e-commerce website to promote and sell products.
  • Collaborated with supply vendors and distributors to purchase supplies in bulk with favorable discounts.
  • Researched and developed new products to meet customer demands.
  • Responded to customer issues and resolved complaints by leveraging expert knowledge.

Crafty as a Mother

Entrepreneurship Development Director
2013 - Current (12 education.years_Label & 9 education.months_Label)

Job overview

  • Created predictable sales pipeline by building strong outbound sales capability.
  • Developed and updated policies and procedures for the program, ensuring compliance with relevant regulations and best practices in entrepreneurship education.
  • Organized high-impact networking events to connect entrepreneurs with potential partners, clients, and mentors.
  • Managed financial resources effectively to ensure sustainability and growth of the entrepreneurship development program.
  • Wrote competitive proposals to support new contracts and programs.
  • Championed diversity and inclusion in all aspects of the program – from participant selection to staff hiring – ensuring an equitable experience for all stakeholders involved.
  • Created a supportive environment that fostered creativity, collaboration, and innovation among entrepreneurs within the program.
  • Improved program visibility through targeted marketing campaigns and public relations efforts.
  • Actively participated in regional entrepreneurship conferences, showcasing program successes while also learning from peers about best practices in other ecosystems.
  • Evaluated potential partnership opportunities carefully to maximize impact on entrepreneurial community growth while maintaining alignment with organizational mission and values.
  • Identified, created and closed large new client contracts.
  • Determined business plan, mission statement, and vision.
  • Launched new product lines successfully through comprehensive planning, strategy and research.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.

Non Profit Organization

Inspirational Speaker
2007 - Current (18 education.years_Label & 9 education.months_Label)

Job overview

  • Inspired audiences by sharing personal experiences and conveying powerful messages through storytelling.
  • Elevated event success by tailoring speeches to audience demographics, preferences, and expectations.
  • Fostered a supportive environment during workshops by encouraging open dialogue and active participation from all attendees.
  • Captivated attendees at fundraising events, generating higher donation levels through emotionally charged presentations on philanthropic causes.
  • Promoted positive change within organizations by delivering customized keynote speeches on leadership, teamwork, and motivation.
  • Utilized various storytelling techniques to captivate audiences, ensuring an engaging and memorable experience for all participants.
  • Engaged listeners with relatable anecdotes and thought-provoking questions, fostering self-reflection and personal growth.
  • Connected with diverse groups ranging from educational institutions to non-profit organizations as an inspirational speaker adapting topics accordingly.
  • Transformed audience perspectives on critical social issues through thoughtfully curated speeches aimed at raising awareness and promoting empathy.
  • Designed and implemented activities to help students explore and develop interests.
  • Supported students in identifying, setting and achieving personal goals.
  • Assisted students in developing self-advocacy and support skills.
  • Helped students meet course goals by establishing clear objectives for lessons, units and projects.
  • Worked closely with students and parents to increase positive feedback from parents and boost overall student success.

Education

Dutchess Community College
Poughkeepsie, NY

Associate of Arts from Education
05.2001

University Overview

Skills

Content Creation

Accomplishments

Accomplishments

    Developed understanding and awareness of personal storytelling through lived experiences in multiple areas. Years of developing a strong voice writing honestly in both personal and professional settings. An endless stream of ideas and an excitement for learning about new resources. skills, concepts or perspectives. A pervasive dedication to using my skills and talents in a multitude of ways.

Interests

  • Continuing education in Adobe, marketing and business
  • Getting involved in local advocacy groups to promote positive change in the community
  • Youth Development Programs
  • Graphic Design
  • I enjoy drawing, painting, DIY and crafting which help improve my creativity and attention to detail
  • Creating digital artwork
  • Projects and anything new to nurture creativity and personal growth
  • Journaling and Creative writing
  • Mapping out new business ideas
  • I enjoy helping others and giving back to the community
  • Personal Development and Self-Improvement
  • Artificial Intelligence (AI) and Machine Learning

Timeline

Content Writer
Self Employed Writer
10.2014 - Current
Dutchess Community College
Associate of Arts from Education
05.2001
Script Writer
YouTube
2024 - Current (1 education.year_Label & 9 education.months_Label)
E-Commerce Specialist
Etsy, Amazon, Shopify
2013 - Current (12 education.years_Label & 9 education.months_Label)
Entrepreneurship Development Director
Crafty as a Mother
2013 - Current (12 education.years_Label & 9 education.months_Label)
Inspirational Speaker
Non Profit Organization
2007 - Current (18 education.years_Label & 9 education.months_Label)

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