Kathy Burns
Guangzhou, China
Summary
A great communicator and strategic thinker who is looking for a senior leadership position with an international school to make a positive impact and be valued for a strong business background, diverse cultural experiences, and passion for excellence and innovation.
Overview
24
24
years of professional experience
Work History
Director of Communications and Marketing
American International School Of Guangzhou
Guangzhou, CHINA
06.2020 - Current
- Member of the Senior Leadership Team dedicated to creating a forward-thinking school with an environment that values creative learning and quality teaching.
- Develop and implement an integrated, organization-wide strategic communications plan to elevate AISG’s profile and brand identity across key stakeholder audiences.
- Plan, write, edit and share stories that build understanding of what makes AISG unique, and that create a desire to be an active participant in the AISG community
- Serve as the custodian of the AISG Brand and caretaker of the school’s reputational capital by working collaboratively with departments and divisions for all external communications efforts so that the “look and feel” represents AISG.
- Oversee all communications and marketing initiatives, including, but not limited to, the website, social media platforms and other school-published materials.
- Source and analyze customer research, current market conditions and competitor information.
- Oversee the Communications budget to ensure that the School has the resources necessary to meet its strategic objectives.
Director of Admissions and External Relations
Academia Cotopaxi
Quito, ECUADOR
07.2018 - 06.2020
Director of Admissions
Academia Cotopax
Quito, ECUADOR
08.2015 - 06.2018
Head of Admissions
American School Of Barcelona
Barcelona, SPAIN
10.2014 - 06.2015
Finance Manager
Vistaprint.com
Barcelona, SPAIN
01.2010 - 09.2014
Senior Finance Analyst
Agilent Technologies
San Francisco, CA, USA And Barcelona, SPAIN
08.2002 - 12.2009
Manager of Financial Planning and Analysis
PNI Technologies
Atlanta, GA, USA
12.1998 - 06.2000
Senior Financial Analyst
Bank Of America
Atlanta, GA, USA
08.1995 - 11.1998
Education
Bachelor of Science - Finance
University of Georgia
Athens, GAMBA - Marketing
University of North Carolina At Chapel Hill
Chapel Hill, NCSkills
- Excellent Verbal and Written Communication Skills
- Communications and Marketing Strategies
- Collaborator with Interpersonal Skills
- Project Management Skills
- Networking and Facilitator Skills
- 8 yrs of Leadership in International Schools
- Technical Knowledge - Website, Creative and Social Media
- Experienced Manager - Hire, Train, Motivate, and Mentor
Timeline
Director of Communications and Marketing
American International School Of Guangzhou
06.2020 - Current
Director of Admissions and External Relations
Academia Cotopaxi
07.2018 - 06.2020
Director of Admissions
Academia Cotopax
08.2015 - 06.2018
Head of Admissions
American School Of Barcelona
10.2014 - 06.2015
Finance Manager
Vistaprint.com
01.2010 - 09.2014
Senior Finance Analyst
Agilent Technologies
08.2002 - 12.2009
Manager of Financial Planning and Analysis
PNI Technologies
12.1998 - 06.2000
Senior Financial Analyst
Bank Of America
08.1995 - 11.1998
Bachelor of Science - Finance
University of Georgia
MBA - Marketing
University of North Carolina At Chapel Hill
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