Katherine Dumalski
Long Beach,CA
Summary
Award-winning and driven lead marketing strategist with 10+ years’ experience in growing businesses, managing projects, and analyzing trends. Proven expertise in conducting market research, planning project timelines, and overseeing public relations. Skilled Marketing Manager with proven track record in developing and implementing strategic marketing plans that increase company visibility and revenue. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects. Successful at increasing market share by identifying customer needs and tailoring marketing strategies accordingly with a demonstarted ability to improve brand recognition through innovative campaigns and effective communication strategies.
Overview
20
20
years of professional experience
Work History
Marketing Strategist - Freelance
K2 Marketing | PR
Long Beach, CA
01.2023 - Current
- Leading strategic plans for increased ROI for multiple local small businesses including fertilizer companies, physical therapy clinics, dog training and yoga studios.
- Execution of Google, Meta, Nextdoor and print media campaigns.
- Creating lead generation initiatives and coaching team members on lead conversions.
Marketing Manager
American Security Products
Fontana, CA
11.2020 - 11.2022
- Lead the strategic marketing for residential and commercial security safes that drove sales and exceeded projections by $11M in a single year.
- Represented company at local and trade association meetings to promote products.
- Tracked, analyzed and reported on marketing program results.
- Managed creation of marketing materials, collateral and sales support tools. including a new $300K website, two new product catalogs, and two dozen commercial and web videos.
Client Accounts Supervisor
Healthcare Success
Irvine, CA
03.2017 - 10.2020
- 2019 eHealthcare Award-winner for BEST Integrated Marketing Campaign
- Grew client revenues by upwards of 11% year-over year in many specialties including urgent care, reproductive gynecology, men's health, gastroenterology and chiropractic.
- Led successful rebranding and multi-brand integration efforts of several medical institutes with 15+ independent locations.
- Retained clients at a rate of 75% + at a profitability rate of 80%+ to the agency.
- Lead and mentored (2) junior account executives and (3) account coordinators by overseeing day-to- day activities and long-term growth plans.
- Key contributor in new business efforts including crafting RFP responses, presenting in pitch meetings and generating new business leads at seminars.
Digital Marketing & Advertising Consultant, Independent Consultant
JD Marketing PR
Long Beach, CA
04.2014 - 03.2017
- Proved strategic branding and digital advertising consultation to a wide variety of B2B and B2C clients globally.
- Responsible for developing customized client program strategies, monitoring program performance, and implementing program modifications.
- For Pfeifer/FabriTec Structures, strategized and implemented firm’s $1B global merger while increasing web traffic by 35%, qualified lead generation by 6.5% and the average job value by $2.8M.
- For Bad Cat Amplifiers, procured a major non-profit partnership with wildcat presentation group, Panthera, to create the “Save the Cats” Sweepstakes with Premier Guitar, which attracted 9.000 entrants, and positioned the brand as an environmentally conscious brand; a value held high by celebrity clients.
- Launched new mompreneur business, The FriendshipStone, by engaging a massive key online influencer network while creating in-store POP and cross promotional opportunities.
Specialty Media Strategist
Creative Productions
Long Beach, CA
01.2014 - 04.2014
- Responsible for strategizing campaigns, campaign coordination, monitoring campaign progress and success, enacting corrective campaign actions, client relations, and other related assignments
- Conceptualized and implemented multiple social media and promotional/contesting campaigns for clients including USC Athletics and Metrolink.
- Lead fully integrated campaign for Metrolink, utilized to increase ridership through social media contests, in-store POP displays, and outdoor media buys in targeted rider catchment area.
- Spearheaded the “Crosstown Showdown Sweepstakes” for USC (more than 30,000 entrants).
Marketing Public Relations Manager
21st Century Programming
Long Beach, CA
12.2011 - 06.2013
- Responsible for marketing public relations management, website development and enhancement, SEO strategy development, marketing campaign management, monitoring campaign performance, new system and program implementation, and other management-level functions.
Marketing & PR Manager
Clean Agency
Pasadena, CA
06.2007 - 09.2009
- A Los Angeles-based sustainability consulting firm specializing in strategic planning, life cycle assessments and stakeholder communications.
- Responsible for overseeing marketing public relations operations, campaign project management, establishing campaign strategies, monitoring campaign performance, new program and process implementation, client relations, and other related assignments for clients including Disney, Original Beans Chocolatier, Ecover, NewPage Corp., Raksha Bella and others.
Public Relations Director
Big Imagination Group
Culver City, CA
02.2005 - 06.2007
- Managed the firm’s day to day public relations activities, client campaign management, special event planning and coordination, overseeing public relations launches, and other PR-related functions.
- During tenure, led many successful campaigns, with clients including Shakey’s Pizza, Toyota, Emergen-C, Screen Actors Guild, Greenopia and others.
Education
B.A. - Film
California State University - Long Beach
Long Beach, CA06.2001
Skills
- Brand Strategy
- Website Development
- Project Management
- Product Launches
- SEO
- Competitive Data Analysis
- Integrated Media Buying
- Public Relations
- Video Production
- Customer Segmentation & Marketing Automation
- Digital Ad Campaign Management
Interests
Hunting & Shooting Sports, Running, American History, Travel, Photography, Animals
Additional Information
- "Best Integrated Marketing Campaign" (2019) eHealthcare Leadership Awards Recognized for excellence in multichannel advertising on behalf of a major men's health brand based in Texas.
- Squirrel Award (2017) - Healthcare Success
- Top 30 Under 30 (2009) - Pasadena Magazine
- Contributing author, Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media (Pearson Books)
Timeline
Marketing Strategist - Freelance
K2 Marketing | PR
01.2023 - Current
Marketing Manager
American Security Products
11.2020 - 11.2022
Client Accounts Supervisor
Healthcare Success
03.2017 - 10.2020
Digital Marketing & Advertising Consultant, Independent Consultant
JD Marketing PR
04.2014 - 03.2017
Specialty Media Strategist
Creative Productions
01.2014 - 04.2014
Marketing Public Relations Manager
21st Century Programming
12.2011 - 06.2013
Marketing & PR Manager
Clean Agency
06.2007 - 09.2009
Public Relations Director
Big Imagination Group
02.2005 - 06.2007
B.A. - Film
California State University - Long Beach
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