Kathy Hatch

• Managed marketing campaigns to cultivate brand awareness and drive website traffic.
• Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
• Successfully launched offline and online consumer targeting and marketing strategy.

• Masterminded highly successful digital strategies for various platforms to attract customer engagement.
• Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
• Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
• Monitored and optimized advertising campaigns using Google, Facebook.
• Executed all digital marketing initiatives, including eCommerce marketing strategy, SEO and SEM and social media content.
• Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.

• Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
• Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
• Oversaw business-wide changes to modernize procedures and organization.
• Maintained P&L and shouldered corporate fiscal responsibility, resulting in AAHA start up and maintaining 18 years of business..
• Managed all aspects of AAHA, including production, circulation, marketing, advertising and new product development.
• Capitalized on SEO strategies to develop and implement marketing initiatives. Developed comprehensive performance reports using Google Analytics to strategize resource allocation and establish performance metrics for clients.
• Developed Google Ad and Face Book campaigns and used results to communicate organizational value and generate promotional web content.
• Integrated new media and web advertising initiatives into client's marketing strategies to enhance brand awareness.
• Oversaw daily administrative operations, including building all forms, web site design, data input and membership organization, affiliated program, sells and email customers.
• Developed, maintained and operated company's web presence, developing original text and image content for company website and designing HTML and email promotions.
• Interviewed, supervised and motivated 3 staff members to achieve optimal productivity.
• Developed program to promote new managers from within, building and maintaining cohesive leadership structure.

Work with customers on daily bases, used POS machines to sell products to customers. Kept a schedule and had thousand of dollars worth of inventory entrusted to me. Tried to meet sales goals by always selling up. Worked on computers with numerous programs to understand and use.

• Marketed and sold property for clients by hosting open houses and advertising online and in print.
• Followed up with prospective buyers regarding incentives from builder and new developments in surrounding area.
• Developed and maintained relationships with clients through networking, postcards and cold calling.

• Entered numerical data into databases with speed and accuracy.

• Managed large data projects, including workflow scheduling, data entry and accuracy verification.
• Data input
• Accounts receivable/payable